Diversity, Equity, and Inclusion
We want to provide the best employee experience in SaaS. That means making Hootsuite a place where everyone
feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.
Hootsuite pledges to make equal pay a priority among all
employees, regardless of factors such as gender, sexual orientation,
ability, age, race, or ethnicity.
Through measurable actions, beginning with annual Pay Equity
Assessments, we aim to address and eliminate existing pay gaps
within the organization.
Diversity, Equity & Inclusion Committee
By forming a dedicated committee that works closely with our
Executive Team, we aim to integrate DE&I within every facet of our
In addition to educational initiatives, the committee helps ensure
that Hootsuite is strategically aligned when it comes to prioritizing
diversity, equity, and inclusion in the workplace.
Becoming allies for diversity
Real connection begins with learning about each other.
Through our partners, we seek to learn and address the
challenges faced by underrepresented groups. Their
support also increases our pipeline of diverse talent,
provides an opportunity to expand our network, and
helps our leaders build diverse teams where everyone
feels engaged and included.
Belonging isn’t about asking people to fit in. It’s about asking them to be who they are and be the best version of themselves.
A culture built on inclusion
At Hootsuite, we consider diversity and inclusivity throughout the employee lifecycle—from a prospective
employee’s first point of contact, throughout the recruitment process, and well after hiring.
Accessible Recruitment Process
Throughout the hiring process, we ask candidates to raise any need for accommodation to help eliminate barriers to success and to keep our career opportunities accessible to all.
Hootsuite Referral Program
We make a donation to a charitable organization for every successful hire of a referral who self-identifies as a member of an underrepresented group. This aims to inspire diversity within Hootsuite, and better reflect the communities and customers we serve.
We provide standardized learning programs globally to create a fair and equitable employee experience - starting from your hiring process. Hiring@Hootsuite, Unconscious Bias, Challenging Your Bias and Building Inclusive Teams.
Balancing work and well-being
We’re wild about our health and wellness initiatives, and we know our people are wild about them too.
Through these, we hope to create a safe space where employees can come exactly as they are and find
the support they need to thrive in and out of the workplace.
We care about our people, but it’s not enough to just say that. On top of extended
health benefits and lifestyle spending accounts, Hootsuite provides coverage for a
variety of services where made available by law.
Maternity and Parental
Mental Health Time
We are creating initiatives to encourage employees to
take time off work to destress and enjoy their lives
(because we work to live, and not vice versa).
Our employees enjoy half-day Fridays
in the summer to spend more time
outdoors in the sun.
We simultaneously unplug
company-wide for a whole week to
collectively focus on our health and
Our Vancouver offices not only meet strict building codes for accessibility, but
have also been redesigned for the needs of future office work based on employee
Paving the way to understanding
When it comes to DE&I in the workplace, we foster a culture of belonging through
conversations that deepen our understanding of diverse experiences.
News and updates
Our efforts in the community
Learn more about Hootsuite’s initiatives to create a positive
social impact on our communities and our planet.