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The most trusted social media management tool for healthcare

Connect with patients and customers by creating a social media experience that is both compelling and compliant. Hootsuite makes it easy to respond and engage, create effective content, and measure impact to prove ROI.

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Trusted by leading names in healthcare

  • Logo of the American Hospital Association
  • Logo of Vitas Healthcare
  • Logo of Ochsner
  • Logo of University Hospitals
  • 27X

    Increase in traffic driven to corporate healthcare websites from social media using Hootsuite.

  • 85%

    Increase in social customer satisfaction scores when one healthcare company used Hootsuite to manage engagement across social media.

  • 3,130 Hours

    Saved annually by a single healthcare organization using Hootsuite to manage social media.

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Hootsuite comes with tools to help ensure that you deliver messages responsibly.

Get actionable insights on your performance with easy-to-interpret reports. Benchmark against your competitors and the industry at large.

Listen to what people are saying about your brand online and stay on top of things. Monitor mentions, sentiment, and more with Hootsuite Insights, powered by Brandwatch.

Empower your staff to share brand-approved messaging on their accounts with Hootsuite Amplify. Create a hub for relevant and timely social media posts that can be shared with just one click.

Before Hootsuite and even social media, we connected with our patient community by phone and email. Now, we monitor all related conversations from just about anywhere and respond accordingly. Social media is a great opportunity to be more aware, to be more engaged, and provide a better experience.”
Michael Yoder
Social Media Consultant
Spectrum Health

All the tools you need to improve the patient experience — on one secure platform

Reach new audiences, communicate with patients, and manage risk at the same time with social media tools designed specifically for the healthcare sector. Cut hours from your workweek bringing all your tools to one place and posting to multiple networks at the same time.

Do social media smarter and save time

Save hours each week by setting up secure workflows and customizing brand-approved templates. Respond and engage fast with automated replies and a universal message inbox.

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Hootsuite dashboard showing content inspiration and ideas

Engage patients with authoritative, compelling content

Build relationships with your community by giving your audience exactly what they want to see at the right time, using our tailored content suggestions and brand-approved templates.

Attract top talent and grow your reach

Social media is a key part of today’s recruitment process. Hootsuite directly connects employees to new hiring opportunities and helps you spread the word about your organization with employee advocacy tools.

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Hootsuite dashboard with social listening streams

Protect and improve brand reputation

Easily discover and respond to online conversations that are relevant to your organization. Hootsuite also has tools to help you track and manage reviews, allowing you to measure and improve sentiment over time.

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Get your social media check-up

Your social media profiles need the occasional check-up, too. Find out where your brand falls on the social maturity scale (and get a prescription for how to improve) with this quick quiz.

Take the quiz

Resources for healthcare providers

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    Report: 2024 Social Media Trends in Healthcare

    Maximize your social efforts with the latest healthcare social media trends report.

  • Blog: HIPAA and Social Media: 5 Tips to Stay Compliant

    Find out what HIPAA says about social media, learn about common violations, and get tips for building a HIPAA-compliant social strategy.

  • heart and talk bubble with faces

    Report: The State of the Social Media Marketer in Healthcare

    Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in healthcare.

Hootsuite allows us to monitor social engagement, which is helpful as a healthcare and mental health provider to see who is talking about us or what the latest trends are. It also allows us to post consistently across all platforms without missing a day.
Alexa Marco
Public Relations Specialist
New Day Recovery

Frequently Asked Questions

Absolutely. Hootsuite helps you create and schedule high-quality, engaging content consistently. Plus, it has advanced analytics that measure and prove your performance along the way. Quickly fill your content calendar with attractive posts using built-in Canva templates. Then, use OwlyWriter AI to instantly generate captions with effective, relevant healthcare hashtags. 

Just like high-quality patient care, successful social media marketing for healthcare requires you to listen closely to patient concerns. Hootsuite is an industry leader in social listening — in fact, we invented it — and comes with tools that monitor what people are saying about your brand and industry. Your social media healthcare strategy will be much more successful when it’s part of the real conversations happening in your industry and community today. 

Hootsuite gives brands the tools they need to post safe, brand-consistent content on social media. Depending on your organization’s needs, Hootsuite may also be able to help you stay compliant on social media. 

Hootsuite works with crucial compliance tools that ensure you and your team members never publish risky content. With the Proofpoint integration, team members can’t publish posts until they’ve met your company’s compliance standards.

You can also set up workflows so all posts are approved by the right people before they go live. This helps you provide the most accurate and up-to-date information every time, and keeps your content aligned with your brand guidelines.

Yes. You can design, manage, and monitor social media ads right alongside your organic posts with Hootsuite — regardless of your industry.

Quickly create LinkedIn, Instagram, and Facebook ads fast with Canva templates media assets at your fingertips. Then, use our AI caption generator to write your ad copy for you and save hours each week. Our AI tool will even repurpose your top-performing posts into engaging social media ads.

See how Hootsuite can help you win on social in half the time.

Book a Demo

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