When drafting a post, you’ll now see clearer, real-time prompts and warnings—including character limits and unlinked mentions—to ensure it meets the requirements of each social network and publishes successfully.

You can now track posts and comments from your owned LinkedIn Page in your searches, helping you monitor mentions in one place and benchmark your LinkedIn Page performance in comparison to other social networks.

You can now upload and schedule videos up to 15 minutes long for reels, and 60 seconds in length for stories.

Discover insights about your performance on social - you can now compare your social media performance against your competitors and/or other brands.

Describing your images will help people of all abilities engage with your content.  View your image and easily write alternative text in the same place.

Save time cropping photos with new presets based on the social network you’ve selected

• See how sentiment changes over time with a new Net Sentiment Card in Insights, powered by Brandwatch 

• Save time (and a lot of clicks) by easily adjusting sentiment directly from within the Mentions Panel 

Have an overview of your published and scheduled content across all your social accounts in Planner. You can easily fill any content gaps (check out our catalog of content ideas if you need inspiration). Share your calendar view with your colleagues by exporting it into a CSV file—just filter and select the post status, date range, campaigns and social accounts you'd like to export.

Choose a video thumbnail cover from pre-generated frames for Instagram posts and reels.

Compare your social performance against the averages in your industry  to identify what’s working and ways you can improve.

Get the complete picture of your social performance with multiple network metrics. Compare how your audience is engaging across all social networks in one tile and optimize your social strategy accordingly.

You can now easily tweak and re-share your top performing posts across social networks with a new ‘Repost’ button.  Your original post will copy into Composer, so you can build off it and make it good as new.

Level up your content strategy with AI-generated hashtag suggestions, to make it easier for more people to find your content.

Understand how often people mention your brand versus your competitors’ with the new Share of voice tile in Insights, powered by Brandwatch. 

Get a bird's eye view of your social performance with the Analytics Welcome page. Learn about your most important metrics, top-performing posts, and key actions to improve your visibility and engagement. 

Upload high quality images and videos to the maximum allowable file sizes for each social network. 

Beat writer’s block with our new "Inspiration" tab. Browse a catalog of English content ideas and select a template to use for your next post. Just customize the caption and the image, and you’re ready to schedule engaging content!

Access Vidyard videos in Hootsuite, record your desktop, and schedule videos to your social channels.

Filter and report on metrics by post type in Analytics. Customize reports to attribute performance by photos, videos, reels, carousels, and much more across Facebook, Instagram, and LinkedIn. Learn more.

We’ve improved the Instagram Story publishing experience by bringing it into our primary Composer. Learn more.

Check English grammar and spelling with Grammarly and publish with confidence knowing your writing is mistake-free. Grammarly in Composer also currently gives advanced suggestions, like tone detection, to make your writing better. Learn more about Grammarly in Composer.

Previously known as “Publisher,” is now called “Planner”. Previously known as “Planner,” is now “Calendar”.

Create thumb-stopping visuals for all your social networks with Canva right in Composer. Canva templates make it easy to create content that stands out. Learn more about Canva in Composer.

Hootsuite mobile users can now directly publish, schedule, and edit Instagram carousel posts - straight from the app!

Now you can upload different images and videos to each social network - while creating one post. Moreover customize an image on a per network basis with the image editor. Take full control of your social presence. Learn more about the new Composer here. 

Automatically sync your CRM data into Facebook or Instagram using Hootsuite’s Advanced Audience feature and better target your existing or lookalike customers with your ads. Available for users of Salesforce, Hubspot, Marketo, Mailchimp and Dynamics. Learn more here. 

Schedule, publish, analyze, and moderate Reels straight from your dashboard—so you can maximize your Instagram while minimizing your workload.

We’ve added clearer messaging when attempting to send videos to LinkedIn with attached SRT files. (LinkedIn does not support captions found in the SRT file.)

We’ve resolved an issue that was causing a duplicate Send To Amplify option to appear in Hootsuite Streams when selecting More Options.

Add short notes in your reports to share or export to add additional context behind the data you’re reporting.

Our developers have resolved an issue that was causing the dashboard to become unresponsive when using our Bulk Composer options.

 Customers can now track ROI directly in Hootsuite Analytics for organic and paid (new) accounts, instead of switching between Analytics and Impact.

Our developers have resolved an issue that was causing our image editing tool to apply incorrect aspect ratios when selecting a cropping preset.

Amplify admins can now perform the following tasks related to topic management:

• Create, edit and delete topics

• Manage member and team subscriptions to topics

• Manage member permissions within topics

• See topic info at a glance including topic name, topic  type, active post count (new data that wasn’t previously available) and subscriber count

Save time by exporting your mentions from individual dashboard components in either CSV or visual format.

Add commerce product tags to Instagram feed posts and videos to support e-commerce shopping.

Our Amplify Team has resolved an issue that was causing Auto-Scheduler options to revert automatically, instead of saving as expected.

TikTok is now available in Hootsuite: Schedule TikTok videos, moderate comments, and track analytics—all within the Hootsuite platform.

We've refreshed your Amplify and MS Teams content experience! Now you can personalize, schedule and share your posts via MS Teams Groups. Download the app here.

Save time by exporting your Mentions panel view in a visual format, while  including both qualitative and quantitative data in your reports.

You asked for it, and we delivered! Publish your Instagram carousel posts right from Hootsuite—no more push notifications. 

Boost your top-performing Instagram posts to reach more people—right from Hootsuite! Learn more here.

Can’t remember if you scheduled a post in Amplify? Now you can find scheduled posts In your custom scheduling options.

You asked, we delivered! Our new Amplify app for Slack lets your employee advocates and social sellers view, filter, and share Amplify content, right in Slack. Have your admin install it into your Slack workspace to make it available for all your employee advocates. 

During the new board setup process, you’ll now see three featured apps that you  can install directly from Streams.

Now you can apply link settings while composing messages on the Hootsuite mobile app. For all plans that have access to the ow.ly shortener, Business and Enterprise users can set up link presents on desktop that will be available in the mobile Composer.

Filter all your Analytic reports using a unified drawer for filters. This filter drawer will support filters from all of the data providers in Hootsuite Analytics, and also lets you view all of the selected filters by Instagram tags.

Quickly view your ad account metadata, status and main spending metric with the new ad account widget.

We’ve fixed an issue that was causing the Facebook Fans metric to appear empty.

We’ve resolved an issue that was causing a blank screen to appear when attempting to assign messages to team members.