Boost your top-performing Instagram posts to reach more people—right from Hootsuite! Learn more here.
Quickly view your ad account metadata, status and main spending metric with the new ad account widget.
Can’t remember if you scheduled a post in Amplify? Now you can find scheduled posts In your custom scheduling options.
Filter all your Analytic reports using a unified drawer for filters. This filter drawer will support filters from all of the data providers in Hootsuite Analytics, and also lets you view all of the selected filters by Instagram tags.
During the new board setup process, you’ll now see three featured apps that you can install directly from Streams.
Now you can apply link settings while composing messages on the Hootsuite mobile app. For all plans that have access to the ow.ly shortener, Business and Enterprise users can set up link presents on desktop that will be available in the mobile Composer.
You asked, we delivered! Our new Amplify app for Slack lets your employee advocates and social sellers view, filter, and share Amplify content, right in Slack. Have your admin install it into your Slack workspace to make it available for all your employee advocates.
We’ve fixed an issue that was causing the Facebook Fans metric to appear empty.
Planner now shows your “send now” posts in addition to scheduled posts, making it easier to see all posts you’ve sent. (Available for both Hootsuite Dashboard and Planner)
We’ve resolved an issue that was causing a blank screen to appear when attempting to assign messages to team members.
You can now use the Post Status filter in Planner to filter by ads, along with all the unique statuses an ad can be in.
Publish lead generation ad campaigns on LinkedIn right from Hootsuite—no need to switch to LinkedIn Ads Manager.
Use all the detailed targeting options available natively on Facebook—now in Hootsuite. Select the Behaviors and Demographics options in addition to Interests and use detailed targeting options to include and exclude people from your target audience.
We’ve created a brand-new homepage for Professional users with improved navigation, new help and resources, and a Social Score that shows you a daily snapshot of your social media performance based on posting and engagement data. See how you compare to other businesses like yours and gain personalized recommendations to increase your score and reach the top percentile of growing businesses!
See your data in a new way with word cloud visualization in Analytics.
We’ve added a brand-new Stream type—Twitter Advanced Search—that makes it far easier to perform advanced Twitter search queries. Take it for a spin to listen to what people are saying about your brand or competitors, or to find other opportunities to engage with your audience.
We’ve fixed an issue that was causing the Hootsuite Composer to crash after entering some URLs.
When managing Facebook and Instagram ads, you can now specify whether you want to use automatic placements or select the placements manually.
When managing ad campaigns in Planner, you can now pause or resume your ad campaigns in the side panel. We’ve also added performance metrics to the side panel to help you see how your campaign is performing in one glance.
When an Amplify admin composes a message for multiple networks and then selects Send to Amplify, a message now informs them that their post will display initial content only.
A new Amplify welcome email supports the launch of the new Amplify mobile experience inside the Hootsuite app by instructing users on mobile to download the Hootsuite app (instead of the current standalone Amplify app).
We’ve made it easier to add additional accounts to the following apps right from the dashboard (previously, customers had to contact our development partner Synaptive):
We’ve fixed an issue that was causing some post notifications to not be sent out as expected.
Advanced search allows users to tailor their Twitter search results in a powerful way. By combining different fields and filters, customers can listen to what people are saying about their brand or competitors, and focus in on other opportunities to engage with their audience.
Our developers have resolved an issue that was causing the “more options” icon within interaction history to be non-responsive. This icon, noted by 3 dots, will now bring up more options to do with the corresponding user and their interactions.
We’ve fixed an issue with scheduling for Twitter secured profiles and an issue that was preventing users from downgrading their accounts. We also fixed a "no internet connection" banner that was appearing in notifications.
We’ve resolved an issue that was causing newly published Amplify posts to only trigger either Push or Email notifications. You can now enable both types of notifications.
We’ve fixed an issue that was causing some Instagram drafts, which contained only an image, to be uneditable.
You can now test different variations of your ads with just one click: Simply select the New ad button to create new variations of the same ad, or create multiple new ads from scratch. Facebook shows the ads to your audience, and automatically optimizes for the ad that performs best.
See your content plan for the month with a new monthly view in Planner.
A new content comparison tool in Hootsuite Analytics allows Hootsuite Impact users to compare organic and paid performance across social networks. Learn more
Impact customers now can use Impact post-level data in Hootsuite Analytics, alongside their Impact page-level data. Create visual reports with a holistic overview of performance, with the added bonus of more in-depth comparison and filtering options in these post-level tiles.
We’ve fixed an issue that was causing Instagram Stories posts to not recognize that an image was uploaded to the post.
We’ve fixed an issue that was causing custom vanity URLs to be dropped when editing some messages.
We’ve resolved an issue that was causing posts that only contain images and no text to fail unexpectedly.
Our mobile team has resolved an issue that caused the Inbox icon to not appear for some users when using Hootsuite mobile.
Never miss out on your notifications again!
The Hootsuite app icon now alerts you to any unread notifications.
When you’re using the app, the Notification icon also lets you know if you have something waiting for you. Finally, Instagram notifications are now clearer, giving you better insight into your social media activity.
Dreaming of more notification improvements? Let us know in the reviews!
We’ve resolved an issue that was causing Twitter mentions to appear as plain text within the Hootsuite Composer. Mentions will now appear hyperlinked, as expected.
Starting today, Hootsuite Social Advertising is available for all Hootsuite Enterprise customers! We’re excited to launch this all-inclusive Hootsuite dashboard that allows you to create, publish, optimize, and report on your paid and organic social content across Facebook, Instagram, and LinkedIn.
Some of the new tools include:
Plan and manage your organic and paid posts all on one dashboard
Streamlined workflows to save you time on day-to-day ad campaign management
Analytics tools to help you better understand your ad campaign performance
Learn more here.
We’ve moved Boost and post promotion capabilities from Publisher to a new Advertise entry in the main menu. For Enterprise customers, this area will also host ad campaign management features so you can view all ongoing campaigns and pause as needed.
Hootsuite Impact customers can now review and report on the performance of their LinkedIn Ads in Hootsuite. Use this to better track the performance of your LinkedIn ads in Hootsuite Analytics reports so you can understand which campaigns are driving the best ROI.
We’ve fixed an issue that caused unexpected error messages when publishing to Hootsuite Amplify.
When hovering over any metrics in the Analytics reports, you’ll now see three additional fields with details for that metric:
Metric type (page/post level)
Post type (paid, boosted, organic)
Time zone (PST, UTC+)
Amplify Admins can now schedule emails with their posts. Emails can be triggered from the Composer pop up for Amplify or the stream, and are sent when the post is live.
Hootsuite now supports video for LinkedIn Personal Profiles across the dashboard and in Amplify, so you can schedule, publish, engage, and analyze your video posts for LinkedIn directly in Hootsuite via desktop and mobile. You can find support for LinkedIn videos in Composer, Planner, Streams, Analytics, and Amplify.
Amplify Admins can now customize the welcome email by adding their own text, links, and more. They can also change the subject like of the weekly digest and specify which day to send it. Find these adjustments in “Admin Settings”.
You can now track Twitter metrics including post impressions, post hashtag clicks, and post user follows. For a full list of metrics, see the metrics library.
We’ve made the following improvements to the Mentions panel in Hootsuite Insights powered by Brandwatch:
Sort mentions by reach, newest first, oldest first, random, Twitter Retweets, and Twitter Impressions
Click to see a full-screen view of all mentions
Under each mention, click the new arrow icon on the bottom right to open the original post
We’ve renamed and reordered report groups in Analytics navigation. Get a walkthrough of the new features with our new product tour.
“My reports” has been moved to the top of the navigation. All reports created by a user will now be listed under “All reports.”
Users can now pin their most used reports to the navigation bar in the group that makes sense for them, either from the “All reports” list or from the report directly.
We fixed an issue that caused this error message to appear when editing scheduled Twitter messages.