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Product Updates

New features, fixes, and other improvements to help you get the most out of Hootsuite
December 11, 2023
Improved
Hootsuite Dashboard

We've made managing approvals even easier

Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner. 

December 7, 2023
Improved
Hootsuite Dashboard

See outbound post tags in Inbox 2.0

You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.

December 5, 2023
Improved
Hootsuite Social Ads

Design your ads with Canva

Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.

November 29, 2023
Improved
Hootsuite Dashboard

Get notified about important Inbox 2.0 activities

Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.

November 20, 2023
New
Hootsuite Amplify

Track your Amplify engagement on mobile

View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.

November 15, 2023
Improved
Hootsuite Insights

Get better social insights

In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.

November 8, 2023
Improved
Hootsuite Dashboard

Changes in Composer to help you easily schedule Instagram Reels

In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.

October 26, 2023
Improved
Hootsuite Dashboard

Add a WhatsApp account to Inbox 2.0

If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.

October 25, 2023
Improved
Hootsuite Insights

Bulk actions for mentions now available in Insights

You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.

October 24, 2023
New
Hootsuite Dashboard

Do more (and stress less) with Harmony

Smoother workflows. Smarter automation. Discover Harmony — our newest updates to help your team stress less and work smarter.

Discover Harmony

October 18, 2023
Improved
Hootsuite Dashboard

Additional language support in Inbox 2.0

In addition to English, Inbox 2.0 is now supported in Spanish, Portuguese, German, Italian, and French. Customers will see the language that has been selected by users in their account settings. 

Learn more

October 12, 2023
New
Hootsuite Dashboard

Assign an approver on a post-by-post basis

Allow team members to approve a single post on a case-by-case basis before it’s published or add an additional approver before a post goes through your existing approval process. Business and Enterprise plans only.

Learn more

October 3, 2023
Fixed
Hootsuite Amplify

Analytics update to the Amplify and Microsoft Teams integration

Hootsuite Amplify customers who share posts to their social networks through Microsoft Teams will now see them aggregated into the Hootsuite Analytics dashboard. Previously these were not captured centrally for reporting purposes. 

September 29, 2023
Fixed
Hootsuite Advanced Analytics

Unified Advanced Analytics settings

Advanced Analytics users can now manage all of their Analytics settings in one place. Open your settings to create custom metrics, connect web analytics accounts, add competitors, and more.

September 18, 2023
New
Hootsuite Dashboard

Let OwlyWriter AI write your holiday and event captions

Fill your content calendar fast with suggested post ideas in Planner, including social holidays and major upcoming events.

Learn more

September 7, 2023
New
Hootsuite Dashboard

Introducing approvals for Inbox 2.0

Looking to get your messages approved before sending them to customers? Now in Hootsuite, you can send messages for review and approval before they get sent to a customer with an easy-to-activate workflow in Inbox. Business and Enterprise plans only.

September 6, 2023
New
Hootsuite Mobile App

Post accessible content from the Hootsuite mobile app

Now you can add alt text to posts with images for Twitter, Facebook, and LinkedIn. You can also add closed captions to videos published to Facebook and Twitter.

September 5, 2023
New

YouTube and Pinterest metrics are now available!

You can now view and track your YouTube and Pinterest metrics directly in Analytics. Get insights on the content that is performing best in YouTube, track your top performing Pins - and so much more.

August 31, 2023
Improved
Hootsuite Dashboard

Publish longer TikTok videos

You can now upload and publish videos up to 10 minutes long on TikTok from the Hootsuite Dashboard.

August 28, 2023
New
Hootsuite Dashboard

Get email notifications for team assignments

Inbox users can now choose to receive email notifications when a conversation is assigned to one of their teams. Business and Enterprise Plans only.

August 22, 2023
Improved
Hootsuite Amplify

Member permission access for Amplify admin users

Amplify Admins are now able to see a Member list under Admin Settings.  Admins can now see if a user received a welcome email and onboarded, manage content Admin permission and search for users.

August 14, 2023
New
Hootsuite Dashboard

Introducing Heyday by Hootsuite FAQ Chatbot

Automate answers to repetitive, time-consuming customer questions any time of day with a customer service FAQ chatbot.

New
Hootsuite Advanced Analytics

Prove the impact of your social campaigns with Advanced Analytics

Understand, prove, and improve the impact of your social campaigns. From organic posts and paid campaigns to web data from Google Analytics 4 and Adobe Analytics, it’s all available in Hootsuite. Unify social and web data, analytics, and reporting to understand, improve, and showcase the business value of social media. Available with Business add-on and Enterprise add-on.

Learn more

July 17, 2023
New

Zendesk integration now in Inbox

Good news! For Enterprise & Business Plan customers, you can now create tickets from Inbox’s conversation view directly in Zendesk. To set up your integration, visit your Inbox settings and turn on the Zendesk integration toggle (it's that easy!).

July 16, 2023
New
Hootsuite Dashboard

Your social home base is here!

Hootsuite has a new homepage—your one-stop shop to keep track of your performance, pick up from where you left off, and keep things organized with easy access to your social accounts, drafts, and top performing posts. Check out your new homepage

July 10, 2023
New
Hootsuite Dashboard

New Inbox 2.0 features for Business and Enterprise plans

Now Business and Enterprise customers can manage Instagram dark posts in Inbox. Plus, view messages on organic and dark posts in one place or apply a new filter to view organic and dark posts separately.

July 7, 2023
Improved
Hootsuite Dashboard

Write longer alt text for LinkedIn and Twitter

Describing your images with alt text will help people of all abilities engage with your content. You can now write longer alt text for LinkedIn and Twitter in the Hootsuite dashboard.

Improved
Hootsuite Dashboard

Upload larger videos across all social networks

You can now upload videos with a file size of 1 GB to all social networks from the Hootsuite dashboard.

July 5, 2023
New
Hootsuite Dashboard

Drag and drop images onto your Calendar

Turn pics into posts faster than ever with your media library now located right in Planner. To start a new post, just drag and drop stock assets (free images and GIFs) and your existing content assets (through our app integrations) into your Calendar.  Check it out

June 29, 2023
New

Publish Instagram Stories in one click

Instagram Business users can now schedule Instagram stories in advance right in Hootsuite. No more mobile workflows, no more push notifications, no more hopping between apps—just an easier, faster way to tell your story. How cool is that?  Try it now

June 26, 2023
Improved

Our Hashtag suggestions just got a whole lot better!

Looking for the perfect hashtags to include in your next post? With our recently improved hashtag suggestions, you can easily grab from dozens of AI-generated hashtags to help increase your post reach (and spark the right conversations on social). 

Add a hashtag now


June 13, 2023
New

LinkedIn mentions are now available!

We have exciting news: you’re now able to @mention your LinkedIn followers on Hootsuite. To unlock this feature, simply reconnect your LinkedIn profile(s) at the link below.

Need more help? No problem. Visit our Help Center or contact our Support team.

June 1, 2023
New

New features available in Inbox for Business & Enterprise users

  • Perform new actions on comments and messages, including like and unlike, hide and unhide, Retweet and Quote Tweet, mute and delete messages.

  • Easily select and view tags under your messages to keep track of what your customers are saying.

  • Send quick replies, carousels, and postback buttons to your customers on Facebook, Instagram, and Twitter—and view these features as rich messages in the conversation.

May 10, 2023
New
Hootsuite Dashboard

Custom covers are now available for Instagram Reels.

You can now upload any image from your desktop to use as an Instagram Reels cover (or continue using a suggested thumbnail). Try it out

April 19, 2023
New
Hootsuite Dashboard

OwlyWriter AI—An AI writer for busy social media pros

OwlyWriter AI makes posting on social media quick and easy. OwlyWriter AI guides you through a menu of options and turns your answers into the perfect posts. Instantly generate captions, get post ideas, and repurpose top-performing content with OwlyWriter AI.

April 13, 2023
New
Hootsuite Dashboard

Create a custom link in bio

Use Hootbio to create a custom link in bio with your company’s branding, colors, and more. Share all your valuable links in one webpage and drive traffic from social media.

New
Hootsuite Dashboard

Easily export (and share) your content calendar

For all the sharers out there: You can now easily export a CSV or PDF file and share your content calendar with colleagues. Boom.

New
Hootsuite Dashboard

See all your social posts in Planner.

If you’ve posted directly to Instagram, Facebook, or other social networks, you’ll now see these posts in Planner alongside content you’ve created and posted from Hootsuite.

March 8, 2023
Improved
Hootsuite Dashboard

Prepare your posts with confidence

When drafting a post, you’ll now see clearer, real-time prompts and warnings—including character limits and unlinked mentions—to ensure it meets the requirements of each social network and publishes successfully.

New
Hootsuite Insights

Monitor owned LinkedIn pages in Insights

You can now track posts and comments from your owned LinkedIn Page in your searches, helping you monitor mentions in one place and benchmark your LinkedIn Page performance in comparison to other social networks.

February 16, 2023
Improved
Hootsuite Dashboard

Publish longer Instagram Reels and Stories

You can now upload and schedule videos up to 15 minutes long for reels, and 60 seconds in length for stories.


New
Hootsuite Dashboard

Write alt text while previewing your image

Describing your images will help people of all abilities engage with your content.  View your image and easily write alternative text in the same place.


New
Hootsuite Dashboard

Quickly crop images to the right size

Save time cropping photos with new presets based on the social network you’ve selected


Improved
Hootsuite Insights

Insights, powered by Brandwatch has two updates this month to help businesses better monitor sentiment: 

  • See how sentiment changes over time with a new Net Sentiment Card in Insights, powered by Brandwatch 

  • Save time (and a lot of clicks) by easily adjusting sentiment directly from within the Mentions Panel 

New
Hootsuite Dashboard

Competitive Benchmarking in Analytics

Discover insights about your performance on social - you can now compare your social media performance against your competitors and/or other brands.

January 22, 2023
Improved
Hootsuite Dashboard

Automatic image compression

Meeting all of the different image file size requirements for each social network just got a lot easier. Now, when you add images that are 20 MB or smaller to your posts in Hootsuite, we'll automatically compress them for you!

January 12, 2023
New

Quickly export and share a CSV view of your calendar

Have an overview of your published and scheduled content across all your social accounts in Planner. You can easily fill any content gaps (check out our catalog of content ideas if you need inspiration). Share your calendar view with your colleagues by exporting it into a CSV file—just filter and select the post status, date range, campaigns and social accounts you'd like to export.


December 14, 2022
New
Hootsuite Dashboard

Discover how you compare with others in your industry

Compare your social performance against the averages in your industry  to identify what’s working and ways you can improve.


New
Hootsuite Dashboard

Select custom video thumbnail cover

Choose a video thumbnail cover from pre-generated frames for Instagram posts and reels.

New
Hootsuite Dashboard

Repeat what’s working in Analytics

You can now easily tweak and re-share your top performing posts across social networks with a new ‘Repost’ button.  Your original post will copy into Composer, so you can build off it and make it good as new.