Hootsuite Apps Migration to Embedded Hootsuite App architecture

Details

Hootsuite is bringing every app you connect, whether built by Hootsuite or by one of its System Integrator (SI) partners, onto a single Embedded Apps architecture. This replaces the mix of separate app formats you previously connected through with one consistent app type across your entire app list.

Previously, platform level updates required custom engineering work for each app individually, so improvements and fixes reached different apps on different timelines. Moving your apps onto one shared foundation means updates roll out more consistently across your connected apps, so you see improvements land faster with fewer app specific delays.

Key Benefits

• Receive faster updates: As your apps move onto one shared foundation, new features and fixes roll out more consistently instead of on a per-app schedule.

• Stay informed before changes land: You're notified if an app you use is being migrated, so you know what to expect ahead of time.

• Reconnect quickly if needed: If a migrated app requires reconnecting, it's a short, one-time step to keep your account secure.

• Reduce app specific disruptions: Each app is verified in a staging environment before going live, protecting the workflows you already depend on.

How it Works

Setting up isn't something you need to do manually; Hootsuite handles the migration for you, app by app. If a reconnect is ever needed, you'll see a clear prompt walking you through it.

• Notification: Receive a heads up before an app you use is migrated to the new architecture.

• Verification: Each app is checked in a staging environment first, confirming core functionality works as expected before it reaches you.

• Reconnect (if needed): Follow a short, guided prompt to re-authenticate your app, only if the migration requires it.

• Continue as normal: Keep using the app the same way once migration completes, with no new setup required.

By bringing every connected app onto one shared foundation, Hootsuite can ship platform improvements faster and more consistently, helping you get more value from the apps you already rely on with less waiting and fewer one-off disruptions.

Learn more in the Help Center.