Win more followers, engagement, and growth with an all-in-one competitor analysis tool
Analyze your competition so you can win bigger and grow faster on social media. Monitor competitor performance and activity, forecast trends, and analyze brand sentiment — all in one place.
Outperform your competitors on social
and beyond
See what your competitors are doing on social media and the web with the world’s best analytics
and social listening tools.
Track the performance, posting frequency, and strategies of up to 20 competitors of your choice. Monitor their follower growth, average engagement, and post performance across social.
Keep an eye on the public’s perception of your competitors — so you can swoop in and fill the gaps. Easily conduct a brand sentiment analysis to see what people think and say about your brand and competitors.
Be the first in your niche to capitalize on trends before they go viral. With built-in trend forecasting and monitoring, you can anticipate what will get engagement and plan ahead.
A great advantage has been its competitive analysis tool, which has helped us create better and more detailed marketing strategies.Analyze, outperform, and anticipate your competition’s next move — and grow faster on social as a result
Hootsuite comes with a full suite of competitive analysis tools that help you gain favor with new audiences (and algorithms). Your competition could never.
Track the trends and hashtags your competitors are using to get ahead
Easily track the hashtags from your competitors’ best-performing posts, and consider using them to give your content a boost. View the competition’s average post length, average hashtags per post, and top-performing posts by likes, comments, replies, engagement, and more.
Get personalized recommendations, and then automate improvements
Hootsuite makes it super easy to improve on social media. Industry benchmarking tracks your growth, engagement rate, and posting frequency compared to your industry’s average. Plus, it tells you exactly what to do to exceed industry standards and then helps you automate improvements with AI.
Watch your competition across the web, forums, and even podcasts
Take your competitive monitoring a step further with Hootsuite Listening. Track competitor mentions across millions of websites, newsletters, blogs, forums, and podcasts. With Hootsuite Enterprise, you can even set up alerts to monitor specific brand mentions in real time.
Identify which types of content are the most popular in your niche
Hootsuite does the market research for you. View which types of content are the most engaging with your target audience. Are your competitors crushing it with Reels or currying favor with classic carousels? Find out fast, and then use data to inform your social strategy.
Take the guesswork out of brand health monitoring
Determine if what you’re doing is having an impact — positive or negative — by tracking your social media benchmarks over time. Monitor brand health, track your brand sentiment over time, and see how much chatter your efforts are generating.
The competitive analysis platform that turns insight into next-level performance
Competitive analysis isn’t just about spying on your frenemies. It’s also about gathering real insights you can turn into a high-performing marketing strategy.
Reputation management
Set up real-time mention monitoring to see what people are saying about your brand. Then hop in to mitigate negativity and source positive posts to share.
Social media benchmarking
Determine your own brand performance metrics by defining the baseline in your niche. Then use your North Star metrics to crush every single goal.
Sentiment tracking
Use AI-powered sentiment analysis to find the relevant patterns influencing positive, negative, and neutral perceptions of your brand and competition.
How to use Hootsuite for competitive
analysis (it’s seriously so easy)
Kickstart your strategy with helpful resources
Social media competitor analysis: + free template for 2025
Learn everything you need to know about tracking competitor stats and get a free template to conduct your own analysis.
Free social media competitive analysis template
Benchmark your performance, track the competition, and uncover new content opportunities with this free template.
How to analyze your competitors’ strategies with Hootsuite
Use AI-powered sentiment analysis to find the relevant patterns influencing positive, negative, and neutral perceptions of your brand and competition.
Frequently asked questions
How many competitors you can track depends on your plan. With Hootsuite Standard, you can watch up to five competitors at a time. With Hootsuite Advanced and Enterprise, you can watch up to 20 competitors at a time.
The great thing about Hootsuite’s competitor analysis tool is that you can build your own watchlist from scratch and change it anytime. Simply search competitor usernames and we’ll add it to your watchlist.
Within Hootsuite Analytics, you can compare essential competitor metrics such as number of posts, posting frequency, average engagement, audience growth, number of followers, and estimated engagement.
You can also view your competitor’s best- and worst-performing posts based on individual metrics, see their average post lengths, and view a word cloud of the most-used hashtags among your competitors' top-performing posts.
Within Hootsuite Listening, you can search past mentions of your brand or competition across the web and select social media channels.
Of course! Who’s on your watchlist stays between us.
Competitive analysis on social media is the process of monitoring, evaluating, and benchmarking your competitors’ performance across social platforms. It involves analyzing their content strategies, engagement rates, posting frequency, audience sentiment, follower growth, and share of voice to uncover insights that inform your own social strategy.
With Hootsuite’s competitive analysis tools, you can easily spot trends, identify content gaps, and stay one step ahead.
Understanding how your competitors are performing on social media helps you refine your own strategy, capitalize on opportunities, and avoid mistakes. It gives you a clearer picture of what resonates with your shared audience and where you stand in your industry. With actionable insights, you can adjust your content, timing, and messaging to gain a competitive edge — especially in a crowded digital landscape where timing and relevance matter.
Start monitoring your competition right now
Try Hootsuite completely free and instantly get insights into what your competition is doing right on social.