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  • Image for How to Measure the ROI of your Social Media
    Strategy & Tactics

    How to Measure the ROI of your Social Media

    A step-by-step measurement guide to prove and improve your paid and organic impact
  • Image for Helping Financial Professionals Win Trust on Social
    Case Studies

    Helping Financial Professionals Win Trust on Social

    With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more ...
  • Image for How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales
    Case Studies

    How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales

    Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ...

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    Image for The Global State of Digital 2022
    Research & Trends

    The Global State of Digital 2022

    This year’s all-encompassing overview of all things digital—social media, search, ecommerce, advertising, and more—from Hootsuite ...
  • Image for Facebook Messenger for Customer Care
    Strategy & Tactics

    Facebook Messenger for Customer Care

    Set your customer teams up for success with Facebook Messenger for social customer care
  • Image for WhatsApp for Customer Care
    Strategy & Tactics

    WhatsApp for Customer Care

    Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
  • Image for Get Started with Social Commerce
    Strategy & Tactics

    Get Started with Social Commerce

    Three simple steps to start turning your social followers into customers
  • Image for Take the Social Advantage: 5 ways Hootsuite helps you tap into the power of social media

    Take the Social Advantage: 5 ways Hootsuite helps you tap into the power of social media

    Social media is a powerful tool—but that doesn’t mean it’s an easy one to use.
  • Image for A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry
    Case Studies

    A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry

    Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%
  • Image for Forrester Report: Know Your Audience - And If They Want to Interact With You

    Forrester Report: Know Your Audience - And If They Want to Interact With You

    Understand audience preferences for engaging with brands on social
  • Image for Digital 2021 Report (October Update)
    Research & Trends

    Digital 2021 Report (October Update)

    Get hundreds of brand new stats on key digital channels and online behaviors.
  • Image for Winning Brand Trust with a Perfectly timed Campaign

    Winning Brand Trust with a Perfectly timed Campaign

    Securian Financial earned brand trust and engagement by putting its audience’s voices 
front and center during the pandemic