Resource Library

Social media is in our DNA

Explore hundreds of free resources to help you succeed in social.
  • Street view image of a Julius Baer store location
    Case Studies

    A private banking group opens up on social

    Swiss banking group Julius Baer sparks new conversations and builds brand reach with a creative digital strategy powered by employee advocacy.
  • a photograph is being helped by his assistant to take photos of refugees
    Case Studies

    Witness Change turns to social to change the global narrative about refugees

    Witness Change is a non-profit organization that improves life for marginalized communities by amplifying their stories
  • Artifact
    Case Studies

    How Stocksy’s fixing stock media

    Founded in 2013 as an artist-owned cooperative, Stocksy is a royalty-free stock media company based in Victoria, Canada committed to ethically and sustainably paying creators for their work.
  • a conductor and an orchestra
    Case Studies

    How a pitch-perfect social media approach grew an orchestra’s social following by 82%

    The APO is New Zealand’s full-time professional Metropolitan orchestra, serving the country’s largest and most vibrant city with a comprehensive programme of concerts, education, and outreach activities
  • A retro photo of a Stuckey's store
    Case Studies

    How a 1930’s pecan candy company is turning heads on TikTok

    Stuckey’s started as a humble roadside stand on the back roads of Georgia in 1937, then grew to become America’s first roadside retail chain in the 1960s
  • a dog and cat are sitting together.
    Case Studies

    Innovetive Petcare connects veterinary clinics with communities and melts hearts with pet-loving pics

    A small team helps the company’s 70+ clinics build enduring relationships with clients and communities on social.
  • U-haul graphic of a woman unloading a moving truck with a box.
    Case Studies

    U-Haul moves to Hootsuite and Brandwatch for Social Marketing and Customer Care

    U-Haul is the leading do-it-yourself moving equipment and storage rental company in North America, with a network of more than 23,000 locations across all 50 US states and 10 Canadian provinces...
  • IAG Case Study Resource Image
    Case Studies

    IAG Supports Employees with Powerful Social Media Tools and Engaging Content

    The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way
  • Artifact
    Strategy & Tactics

    Five Steps to Social Advertising

    Overwhelmed by advertising on social? PCPOM is here to help.
  • Social Media Strategy Guide preview image
    Strategy & Tactics

    Social Media Strategy Guide

    An 8-step guide to developing your social media presence
  • Careem Case Study Resource Card Image
    Case Studies

    How Community Engagement at Careem Powers the Middle East’s Super App

    A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
  • owly asset not found
    Case Studies

    How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

    Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.