Social Media Resources and Learning Materials - Social Media Marketing & Management Dashboard

Strategy & Tactics

WhatsApp for Customer Care

Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite
Strategy & Tactics

Get Started with Social Commerce

Three simple steps to start turning your social followers into customers
Take the Social Advantage: 5 ways Hootsuite helps you tap into the power of social media

Social media is a powerful tool—but that doesn’t mean it’s an easy one to use.
Case Studies

A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry

Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%
Forrester Report: Know Your Audience - And If They Want to Interact With You

Understand audience preferences for engaging with brands on social
Research & Trends

Forrester Report: Make Social Media Bigger Than Marketing

Strategic considerations to create measurable business results
Forrester Report: Get Smarter On Social Media Measurement

How to quantify the benefit of your social media programs
Research & Trends

Digital 2021 Report (October Update)

Get hundreds of brand new stats on key digital channels and online behaviors.
Winning Brand Trust with a Perfectly timed Campaign

Securian Financial earned brand trust and engagement by putting its audience’s voices  front and center during the pandemic
Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how ...
Strategy & Tactics

RG 271 and Financial Services: Compliance on Social Media

How to manage complaints on social media in accordance with RG 271
Strategy & Tactics

Your customers want to hear from you on WhatsApp!

Pro-active messaging drives higher customer satisfaction and loyalty