Hootsuite features: Everything you need to grow fast on social media

18 million users trust Hootsuite to get more followers and grow their business online. How? With a ton of time-saving features that make it easy to win on social media.

Hootsuite platform scheduling posts graphic

What does Hootsuite do?

(The better question: What doesn’t it do?)

When it comes to social media management, Hootsuite does all the heavy lifting for you—from creating and scheduling content to measuring results and improving performance.

Publishing: Create better content in half the time

Create, schedule, and publish content to all your social media networks in one place. Overcome creator’s block with post ideas, stunning templates, and a hashtag generator. Work faster with approval and collaboration tools that keep every piece of content on brand.

Hootsuite publishing features

Recommended times to publish, Hashtag generator, Content inspiration, Grammarly spell check, Canva templates, Bulk post scheduling

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Engagement: Keep your fans happy and get more likes

Connect with your audience and reinforce your position as a brand leader with Hootsuite’s social media engagement solutions. Manage all your social media messages in one place and delight your followers with fast, helpful responses every time they reach out.

Hootsuite engagement features

Monitor incoming messages, Automated message replies, Saved message replies, Automated tagging and assignments, Inbox analytics

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Social listening: Never miss a chance to engage

Use Hootsuite Streams and Hootsuite Insights to stay on top of brand mentions, trends, industry leaders, and the competition. Easily join in on relevant conversations and delight your audience by including the topics and hashtags they’re already searching for. Plus, keep an ear on what people think of your brand.

Hootsuite brand monitoring features

Search query streams, Hashtag and keyword streams, Social mention streams, Brand mention volume, Brand sentiment monitoring

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Analytics: See what’s working and how to improve

Make more strategic decisions every time you post with in-depth social media analytics tools. Maximize engagement by seeing the best time to post based on your audience and goals. Hootsuite Analytics will even show you industry benchmarks to see how you’re doing compared to your peers.

Hootsuite social media analytics feature

Post performance reports, Sentiment reporting, Industry benchmarks, Report scheduling and exporting, Custom reports

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Advertising: Get more out of every ad dollar

Manage your paid social media ads alongside your organic content in an attractive social media calendar. Side-by-side reporting lets you determine which posts are working and which aren’t. Automatically convert your top-performers into ads with Hootsuite Boost.

Hootsuite social advertising features

Social ads analytics, Social ads management, Boost your organic content

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Customize your Hootsuite dashboard with more powerful tools

Go ahead and close those tabs. Hootsuite brings all your trusty tools into one place.

  • Amplify

    Boost your social reach with employee advocacy.

  • Insights

    Protect your reputation and stay competitive with social listening.

  • Impact

    Prove the ROI of social media and optimize your strategy.

  • Heyday

    Sell more online with a conversational AI chatbot.

  • Integrations

    Add your favourite tools to your Hootsuite dashboard.

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Everything you need to win on social media in one dashboard

Not sure if Hootsuite has what you need to reach your goals on social? Sign up today and try it out for free. No commitment required.

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