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Hootsuite and Talkwalker social listening tools

The world’s best social listening tool: now in the Hootsuite dashboard

Boost engagement, create more impactful social content, and improve your chances of going viral with AI-powered social listening powered by Talkwalker. Now available in every single Hootsuite plan.

Hootsuite just acquired Talkwalker, the leader in social listening

Take the #1 social media management platform, add Talkwalker's next-generation social listening software, and you get the world’s first social media performance engine.

Every Hootsuite plan now includes Listening Basics

That means even small and single-person teams can enhance their strategy by making more informed decisions with the help of social media monitoring.

Blue Silk™ AI

Blue Silk™ AI is the most comprehensive AI designed specifically for social media. It analyzes data and conversations and condenses them into clear, insightful summaries in an easy-to-read format.

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Quick Search

Search brand mentions, trending topics, and more from the past seven days and compare two searches side by side. View sampled results from news sites, newsletters, blogs, forums, Reddit, X, and Quora.

AI sentiment analysis

Boost engagement and delight customers by learning their preferences. Understand the emotion driving engagement and how people feel about your brand, competitors, or a specific topic.

Bring your entire social media strategy to one tab

Hootsuite comes with all the tools you need to strategize and shine on social media. Track trends, create the most engaging content, monitor your performance, schedule posts, and respond to comments and DMs from a single tab.

Search the web for mentions of your brand, trends, and industry topics with Quick Search. View search data from the past seven days and compare two searches side by side. Understand the emotions driving engagement with sentiment analysis.

Automatically see the latest trends and hot topics before they blow up online. See a trend you think will resonate? Instantly create posts for it with Hootsuite’s built-in AI writer.

Fill your content calendar with content you know will resonate with your audience. Get data-backed insights to gauge audience and market interest before you post. View search volume, sentiment, trending hashtags, top brands, big events, and more.

No more pulling data from a dozen networks and having no way to prove your impact. Track key metrics across organic and paid posts, get deep insights on top-performing posts, and easily download or share reports with team members.

Hootsuite (powered by Talkwalker) Quick Search
Hootsuite Talkwalker trends
Hootsuite content calendar
Hootsuite reports

How to use Hootsuite for social listening (it's seriously so easy)

“The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team."
Liz Grey
Social Media Manager
University of Sydney

For enterprise users, Hootsuite Listening turns insights into action — and results

Hootsuite Listening (powered by Talkwalker) is an Enterprise plan add-on designed for businesses that want to build an even more effective social strategy based on real data.

Track what people are saying (and how they feel) about your brand

Never miss a thing with the broadest social listening data coverage on the market. With Hootsuite Listening, you can monitor mentions across up to 150 million websites, 30 social media channels, and 187 languages. Plus, track sentiment to identify positive and negative feelings around any topic or brand. 

Hootsuite Talkwalker crisis management

Protect (and improve) your brand’s reputation

Hop into conversations and mitigate negative chatter. Hootsuite Listening lets you set up real-time data alerts, easily investigate spikes, and monitor key issues as they unfold. That way, you can react in real-time to crises, fraudulent claims, and misinformation.

Boost engagement, revenue, and customer satisfaction using AI-powered insights

Boost engagement, revenue, and customer satisfaction using AI-powered insights

Hootsuite Listening features Blue Silk™ AI, a proprietary AI model tailored to the specific needs of social marketers. Instantly see personalized, real-time insights from billions of data points. Predict topic volumes over the next 90 days, automatically identify the most relevant trends and conversations, and identify key emotions and sentiments.

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Find the most relevant (and powerful) influencers for your brand

Find the most relevant (and powerful) influencers for your brand

Connect with new audiences through trusted voices in your industry. Discover the partnerships and collaborations that are the most relevant to your brand, industry, and audience. In seconds, you can identify top influencers by their engagement rate, reach, and social network

Build attractive custom reports showing the metrics you care about

Build attractive custom reports showing the metrics you care about

Impress your boss and add deeper insights to presentations with custom social listening reports and data exports. Showcase a change in sentiment, compare performance against your competitors, and generate AI-automated briefs. Instantly export reports as PDFs or presentations or set up automatic report dispatches to keep an eye on your progress via email.

Predict the future (without a crystal ball) and beat the competition to the punch

Predict the future and beat the competition to the punch

Have you ever wished you could see into the future of your industry? Now you can. See what’s next with predictive forecasting, peak detection, data summaries, and smart alerts powered by AI. Then use those insights to beat your competitors to the punch. No crystal ball needed.

Hootsuite Listening is the world’s deepest social media monitoring tool

With the most comprehensive set of tools available in any social listening software, Hootsuite Listening lets you use real-time insights to inform every action.

Visual recognition

Hootsuite Listening is the only tool that tracks your mentions across video, memes, GIFs, and audio. AI visual recognition lets you monitor references to your brand logo, scenes, and objects.

More data sources

Monitor mentions across social media plus millions of news sites, blogs, forums, videos, and podcasts. Search Facebook, Instagram, YouTube, LinkedIn, Vimeo, Pinterest, Twitch, Disqus, and more.

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Peak detection

Identify changes and address issues quickly with peak detection. See spikes in volume, engagement, and reach over time as well as increases and decreases in results. Identify outliers to see what drives engagement.

Real-time alerts

Stay ahead of the conversion, mitigate negativity, and prevent crises with Talkwalker alerts. Get notified about new mentions on the web, social media, newspaper articles, forums, blogs, and more.

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Predictive forecasting

See which topics, campaigns, or posts will trend way before your competitors. Predictive forecasting looks at 90-day trends in conversation volume and engagement for any brand or topic. 

Advanced booleans

Advanced boolean catalogs let you pinpoint the exact data you want so you don’t have to filter through piles of irrelevant information. Short on time? Get info fast with quick search.

Supercharge your social strategy with Hootsuite Listening

Casual trend monitoring or next-level consumer research? Hootsuite has a social listening solution to suit your needs.

Listening Basics

Comes standard in all Hootsuite plans

  • Search data from the past 7 days with sampled results

  • Search news, newsletters, blogs, forums, Reddit, X, and Quora

  • Compare two searches

  • Quick search (7 days)

  • Sentiment analysis

  • Summarize results with Blue Silk™ AI

Hootsuite Listening

Available as an add-on to Hootsuite Enterprise for an extra fee

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    Search data from the past 30 days with historical data from the past 12+ months

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    Search 150 million websites and 30 social media channels in 187 languages

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    Compare five searches

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    Quick search (30 days)

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    Sentiment analysis

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    Smart alerts, peak detection, and trend forecasting

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    Results exporting

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    Summarize results, visually analyze metrics, and recognize mentions of your images and logos with Blue Silk™ AI

Frequently Asked Questions

Social listening is the act of tracking brand mentions, reviews, and relevant conversations online. With the right social listening tools, you can listen in when people talk about your brand or product on social media, blogs, forums, review websites, videos, and more. 

You can use what you discover to measure your brand’s popularity, audience perception, and customer desires. And then you can use that information to sharpen your marketing strategy.

For an in-depth social listening definition and to find the best social media monitoring tool for your business, visit the Hootsuite blog.

Social listening helps you make more informed decisions about your brand, product, and strategy. It demonstrates how certain content resonates with your audience, gauges how you’re doing against your competition, and helps you identify where to spend the most time and resources. Social listening can help prevent negative reviews and reduce your risk of getting canceled.

Social media monitoring enhances customer advocacy by giving you a behind-the-scenes look at what customers want. Identify your audience’s most common pain points, the features or products they desire the most, and what’s stopping them from converting. With these insights, you can build a better, more customer-centric product.

Social media listening tools track when a brand is mentioned online. They collect data from social media networks, blogs, forums, and review sites and display them in one feed. This provides an overview of metrics such as how often people mention your brand and how they feel about it.

All Hootsuite accounts come with basic social listening tools. Use your Professional, Team, Business, or Enterprise plan to set up custom feeds (Hootsuite Streams) that alert you whenever someone mentions your brand name, username, or the hashtags and keywords you specify.

Coming soon: Hootsuite customers will soon have access to the deepest social media monitoring software thanks to our Talkwalker acquisition.

A good social listening tool works by scouring the internet for mentions of your brand or specified keywords. Think of it like your own personal team of spies who hang out on every website waiting to report back relevant information. Every time someone talks about your company or the terms you specify, your social media monitor will record it and show it to you in a stream.

Of course! In addition to built-in tools like Hootsuite Streams and Talkwalker, the Hootsuite dashboard integrates with all the best social listening platforms and third-party tools to help you track reviews and mentions your way. Add ReviewTrackers, Digimind, Reddit, Google My Business, and more to your Hootsuite dashboard to keep an close eye on all the chatter in all the corners of the web.

The best social media listening software is one that helps you track everything people are saying about your brand without having to dig deep for information. With Hootsuite social media monitoring, you get a birds-eye view of the conversation and sentiment surrounding your brand, competitors, and industry. With built-in AI and Talkwalker Quick Search, you no longer have to go searching for key insights. It’s all available in the Hootsuite dashboard.

See what people are saying about your brand right now

Get a personalized demo to see exactly how Hootsuite social listening and social media management can help you 10x your social media performance.