Get more likes and sales with social media engagement tools
Get more followers, make an impression in the comments, and track your clout on social media. Hootsuite’s engagement tools reduce the time and effort you spend responding, engaging, and delighting your audience across social.
Everything you need to become the most engaging brand on social media.
Engage with followers, fans, and friends with the best social media engagement platform. All from a single dashboard.
Post
Post or schedule content to go live when your audience is online. Don’t worry, Hootsuite tells you exactly when that is.
Grow
Get more likes, shares, followers, and saves by optimizing your posts with Hootsuite’s AI, link in bio, and trend-discovery tools.
Engage
Boost engagement by hopping in and encouraging conversation. Respond and moderate across networks in one tab.
Boost engagement with scroll-stopping content
Hootsuite comes with engagement tools that help you boost your social stats in less time, with less effort.
Set up automated DMs on Instagram so that when a user comments a specific keyword on your post, they automatically receive a DM. Add varied responses and delay comment replies for more authentic, personalized responses.
Entice your followers to engage with content that clicks. Create eye-catching posts fast with built-in Canva templates and an AI caption and hashtag generator that optimizes your posts and helps you get more views.
See what’s trending in your industry and discover which topics get the most engagement. Plus, set up social listening for your most important keywords, hashtags, and mentions.
Keep an ear out so you can engage in exciting convos and find user-generated content to share. Use Hootsuite Streams and Inbox to easily reply to public comments and keep the action alive.
Hootsuite allows us to better understand the impact of social media and engage customers more strategically through social channels. As social media becomes a more important part of how our customers communicate, we will continue to invest here.Turn comments into customers with supercharged engagement
Build stronger connections with your followers using tools that make it effortless.
Easily measure engagement and prove your impact
View your engagement rate by post, network, or account. Get tools to track your engagement rate over time, identify your most engaging posts, and customize reports so you can see it all in one view. Go ahead and brag about it, too.
Save hours responding with an automated, all-in-one inbox
Hootsuite brings all your private messages and public comments into one dashboard. Engage with followers and answer questions even if you’re away from your desk. Enterprise users can automate their inbox with saved replies, auto-responses, and a generative AI chatbot add-on.
Drive conversions and traffic with a link in bio
Drive traffic from social media to your website, online store, affiliate page, or blog with a custom link in bio page (Hootbio). Plus, easily shorten, brand, and track links in your social posts to encourage users to navigate to an external website.
Protect (and improve) your brand’s reputation
Never miss a chance to clear up misinformation or leave a positive impression in the comments section. With Hootsuite Streams and Listening, you can keep an eye on everything people are saying about your brand and get alerted so you can hop in to mitigate negative chatter.
Boost revenue with social selling tools
Get more sales and leads right from the Hootsuite dashboard. Engage with prospects and customers from one place and nurture the sales process without any extra effort. Hootsuite even integrates with your favorite social selling software — Salesforce, HubSpot, SugarCRM, and more.
Resources and free engagement tools
What is social media engagement? + free engagement calculator
Social media engagement starts here! Discover pro tips, free tools, and inspiring examples to help you boost interaction with your posts.
Average engagement rates for 12 industries: Original research
Compare your results to average engagement rates in your industry to get a better understanding of your performance — and brag about your wins with confidence.
Engagement rate calculator + fresh benchmarks
Tracking your engagement rate is the best way to tell if your social media audience cares about what you’re posting — and learn what they want to see more of.
Frequently Asked Questions
Hootsuite Streams are custom social media feeds that help you discover new engagement opportunities, find user-generated content to share, and keep track of activities across all your channels.
You can set up Streams to monitor your own social media posts, mentions of your brand from your customers and prospects, activity from your competitors, or your industry at large.
In Streams, you can monitor mentions, reply to public comments, and reshare relevant content. No more hopping back and forth between networks or conducting time-consuming searches individually — it’s all in your Hootsuite dashboard.
Streams are a great way to practice social listening because they help you keep track of social media activities related to your business or industry.
Note: If you need a more robust social listening solution, we recommend adding advanced social listening to your plan.
You can set up Streams to monitor activity across Facebook, Instagram, X, LinkedIn, TikTok, and YouTube. We recommend setting up Streams on each network to ensure you never miss an engagement opportunity, even if one pops up in an unexpected place.
The best social media engagement tools are built into Hootsuite Analytics, with plans starting at $99 a month. But we’ve got plenty of freebies that’ll help you boost your engagement rate, too.
Hootsuite’s free tools page is a treasure trove for those in search of completely free tools to measure social media engagement. They’ll also help you give posts a much-needed boost. Generate hashtags and captions that’ll generate way more likes, comments, shares, and follows.
Quickly calculate your engagement rate with our free engagement rate calculator or measure how you’re performing on X (formerly Twitter) with our Twitter score calculator.
Yes. Hootsuite Amplify is the no. 1 employee advocacy solution. It allows teams to create approved, branded content designed specifically for employees to share. Studies show that brands see eight times more engagement when their content is shared by an employee rather than the business itself. Want a big boost in engagement? Consider adding Hootsuite Amplify to your plan.
Yes. Hootsuite’s generative AI chatbot is a social media chatbot that can be used across social channels and your website to reduce your team’s message volume by up to 80%.
Like a 24/7 live agent, it can answer any question your customers have about your business with contextual, accurate, and on-brand responses. This way, you can provide immediate support to customers and resolve repetitive questions quickly. This gives your team time to focus on those complex, high-impact inquiries that need a human touch.
Completely customizable to your brand, designed with a restrictive framework, and rigorously tested by AI experts, you can trust that your chatbot will always be safe and compliant with your business and brand standards.
How does it work? You provide pre-approved answers to your brand’s frequently asked questions (FAQs), and the generative AI chatbot will automatically digest and pull from that content to respond to customers. All you have to do is make sure your FAQs are up to date, and the FAQs chatbot will handle the rest. You’ll be up and running in a matter of hours.
Hootsuite’s conversational chatbot is trained to understand the intent and context of customer messages, even those with spelling errors, and automate personalized responses every time. It can answer multiple questions at once, take the context of previous messages in the conversation, and understand emojis.
It knows when to hand over conversations to human teammates and provides a summary of every conversation to help agents get up to speed in seconds.
Your customers will love getting fast and accurate responses 24/7 and your team will love saving time and focusing on customer questions that need their attention the most.
Absolutely. With Hootsuite, community management is easier than ever. Hootsuite’s tools help social media teams foster engagement, build strong relationships, and maintain the integrity of their online communities.
Hootsuite Streams and Hootsuite Inbox are two of the top community management tools in the industry. They help you keep your public and private interactions on-brand and consistent on Instagram, Facebook Pages, LinkedIn company pages, Twitter, and more.
With Streams, you can hop into relevant conversations and moderate as needed. Easily reply, hide, delete, tag, or share comments as needed — all from the Hootsuite dashboard. You can even send comments to Slack or email for later.
You can reply to public comments and private messages in your Hootsuite Inbox. Automation, a generative AI chatbot, saved replies, and more tools allow you to automate the community management process and save time.
Absolutely! Hootsuite Streams and Hootsuite Listening are great for discovering user-generated content (UGC) that you can share on your brand’s social media feeds.
Engagement mode: activated. Try it for free now.
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