Hootsuite enables you to engage with followers by answering messages and commenting back on the platform. You can create tabs that feature each social profile, making it easy to engage with followers in a streamlined way.
Everything you need to become the most engaging brand on social media.
Engage with followers, fans, and friends with the best social media engagement platform. All from a single dashboard.
Get more hearts with no extra effort
Tap into engagement-boosting tools like an automated hashtag generator and graphs that show you the best time to post content. No sweat.
Chime in on valuable conversations
Set up social listening for your most important keywords, hashtags, and mentions. Keep an ear out so you can pipe up in exciting convos and protect your brand from negative chatter.
Easily measure your engagement
View your engagement rate by post, network, or account. Get tools to track your engagement rate over time, identify your most engaging posts, and customize reports so you can see it all in one view. Go ahead and brag about it, too.
Save hours with an automated, all-in-one inbox
Hootsuite brings all your private messages and public comments into one dashboard. Answer questions and make sales even if you’re away from your desk with saved replies, auto-responses, and chatbot capabilities.
Save 3,000+ hours of work annually with the no. 1 social media management tool
Create and publish content across multiple networks in one place. Dazzle your audience and grow fast with a bulk scheduler, a drag-and-drop content calendar, and graphs that show you the best time to post.
Use built-in Canva templates and an AI writer to handle the design, hashtags, and captions for you.
Identify the content, networks, and times that bring in the most engagement and revenue. Plus, check how you’re performing against others in your industry and see your social media ROI.
Declutter, de-stress, and save time with an all-in-one social media inbox that lets you respond to comments and DMs in one place. Plus, tap into sales engagement tools that help you sell more online.
Free Social Media Engagement Tools and Resources
Free Engagement Rate Calculator (for multiple networks)
Try our free engagement rate calculator to quickly see how your posts are performing.
Blog: How to Increase Social Media Engagement
All our proven tactics for boosting your social media engagement are here in this in-depth guide.
What our customers are saying about us
Frequently Asked Questions
Hootsuite Streams are custom social media feeds that help you discover new engagement opportunities, find user-generated content to share, and keep track of activities across all your channels.
You can set up Streams to monitor your own social media posts, mentions of your brand from your customers and prospects, activity from your competitors, or your industry at large.
In Streams, you can monitor mentions, reply to public comments, and reshare relevant content. No more hopping back and forth between networks or conducting time-consuming searches individually — it’s all in your Hootsuite dashboard.
Streams are a great way to practice social listening because they help you keep track of social media activities related to your business or industry.
Note: If you need a more robust social listening solution, we recommend adding Hootsuite Insights to your plan. Insights simplifies consumer research and helps you strategize smarter.
You can set up Streams to monitor activity across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. We recommend setting up Streams on each network to ensure you never miss an engagement opportunity, even if one pops up in an unexpected place.
The best social media engagement tools are built into Hootsuite Analytics, with plans starting at $99 a month. But we’ve got plenty of freebies that’ll help you boost your engagement rate, too.
Hootsuite’s free tools page is a treasure trove for those in search of completely free tools to measure social media engagement. They’ll also help you give posts a much-needed boost. Generate hashtags and captions that’ll generate way more likes, comments, shares, and follows.
Yes. Hootsuite Amplify is the no. 1 employee advocacy solution. It allows teams to create approved, branded content designed specifically for employees to share. Studies show that brands see eight times more engagement when their content is shared by an employee rather than the business itself. Want a big boost in engagement? Consider adding Hootsuite Amplify to your plan.
Yes. Heyday by Hootsuite is a social media chatbot that reduces your team’s message volume by up to 80% while simultaneously increasing its productivity by 25%.
Heyday provides immediate responses to customer inquiries 24/7, so you’ll never leave anyone hanging (even when your team is off the clock). Plus, we offer multi-language support, so you can grow your customer base and delight more followers around the world.
How does it work? You provide pre-approved answers to your brand’s frequently asked questions (FAQs), so your virtual agent is ready with answers anytime, anywhere. All you have to do is make sure your FAQs are up to date and Heyday will handle the rest.
Hootsuite’s conversational chatbot is trained to understand the intent and context of customer messages, even those with spelling errors, and automate personalized responses every time. If necessary, it will hand over conversations to human teammates to handle.
Oh, and our FAQ chatbot also helps you collect feedback with no extra effort. It allows you to automatically send CSAT surveys and instantly view your results in Hootsuite Analytics.
Absolutely. With Hootsuite, community management is easier than ever. Hootsuite’s tools help social media teams foster engagement, build strong relationships, and maintain the integrity of their online communities.
Hootsuite Streams and Hootsuite Inbox are two of the top community management tools in the industry. They help you keep your public and private interactions on-brand and consistent on Instagram, Facebook Pages, LinkedIn company pages, Twitter, and more.
With Streams, you can hop into relevant conversations and moderate as needed. Easily reply, hide, delete, tag, or share comments as needed — all from the Hootsuite dashboard. You can even send comments to Slack or email for later.
You can reply to public comments and private messages in your Hootsuite Inbox. Automation, a FAQs chatbot, saved replies, and more tools allow you to automate the community management process and save time.