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Social media management for government and the public sector

Hootsuite is FedRAMP authorized and saves you time on social media. Easily create and schedule effective content, engage citizens, and measure impact to prove ROI.

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Trusted by public agencies around the world

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How to use Hootsuite if you're in government

You can keep citizens informed, deliver services, and manage crisis communication on social media with Hootsuite for government agencies. Here's how.

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Government and public sector agencies trust Hootsuite to help them reach their goals on social media.

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3X reach

Government agencies use Hootsuite to grow their followers and social media reach exponentially — and fast.

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Residents safely evacuated by a single organization using Hootsuite for crisis communications.

Build trust, save time, and keep data secure

Hootsuite comes with everything government agencies need to safely engage on social media.

Hootsuite was sponsored by the U.S. Department of the Interior (DOI) to achieve FedRAMP authorization and meets FCA, IIROC, SEC, PCI, AMF, and MiFID II requirements. These designations ensure that government agencies can safely use Hootsuite to engage with citizens and mitigate risk.

Hootsuite helps you mitigate risk and stay secure online with integrations like Proofpoint, Brolly, and other tools you already use.

Handle crises, natural disasters, and big events proactively with Hootsuite Listening (powered by Talkwalker). Set up keyword tracking, search trends, and get alerted in real-time to stay on top of incidents.

Get actionable insights on what’s working and what’s not with advanced reports. View your performance and watch each post’s performance.

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The Hootsuite platform is extremely comprehensive and has proved invaluable in emergency situations. It’s been our one-stop shop for everything from message management and rumor control to collaboration with other agencies and analytics to improve our programs.
Allison Pennisi
Deputy Director of Communications
NYC Emergency Management
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Find out where you fall on the Social Media Maturity Index

Could you be doing more to keep your constituents informed? Find out where you fall on the social media maturity scale (and get advice on how to improve) with this quick quiz.

Take the quiz

All the tools you need to engage citizens and deliver services online — on one secure platform.

Communicate with citizens and manage risk with social media tools designed specifically for the public sector. Post to multiple networks at the same time from a single central dashboard and cut hours from your workweek.

Save time and respond fast

Automate your workflow and reduce risk. Save hours each week by setting up secure workflows and customizing brand-approved templates. Reduce response time with saved and suggested replies using Hootsuite's universal inbox.

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Keep citizens safe and informed

Hootsuite is your digital command center and comes with industry-leading crisis management tools. Discover and respond to issues before they become crises, send alerts, pause scheduled content, dispel misinformation, and get your message out.

Easily create meaningful content that drives real results

Templates, suggestions, and automation save you time creating content that drives citizen engagement. Listen in on community chatter and create posts around relevant trends with Hootsuite Listening (powered by Talkwalker). Then, use our AI writing tool to instantly create content that resonates.

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Mitigate risk and protect your organization

Hootsuite makes monitoring mentions and measuring sentiment on social media easy. Listen to constituents, gather insights, respond, and improve perception. Stay on top of emerging risks with real-time crisis detection and sentiment analysis.

Resources for government agencies

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    Report: 2024 Social Media Trends in Government

    Learn how public agencies can maximize their social efforts with the latest government social media trends report.

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    Report: The State of the Social Media Marketer in Government

    Read our bite-sized report on salaries, demographics, and challenges faced by social media managers in government services.

  • Case Study: City of Greater Bendigo

    See how the City of Greater Bendigo uses social media to engage constituents across 70 local government departments.

Hootsuite Enterprise helps ensure security, which breeds credibility.
Greg Licamele
Director of External Communications
Fairfax County Government

Frequently Asked Questions

Yes, Hootsuite attained FedRAMP designation in 2021 in order to help a growing number of government agencies — including the U.S. Department of the Interior, U.S. Marines, and FEMA — meet standardized security and compliance regulations while using Hootsuite.

The U.S. federal government requires all cloud services used by federal agencies to follow FedRAMP security standards. Hootsuite helps agencies meet these security standards through built-in tools that log all activity and give the right people complete control of reviewing and approving messaging.

Throughout the FedRAMP process, Hootsuite worked closely with the U.S. Department of the Interior (DOI). The DOI sponsored Hootsuite through the designation process and issued an ATO letter in accordance with FedRAMP.

Yes. Hootsuite comes with tools to help you stay compliant and uphold your government social media policy while delivering services and staying engaged with your community.

Government agencies have a duty to protect the privacy of the public, keep proper records, and uphold certain standards on social media. Hootsuite is FedRAMP-authorized and comes with two-factor authentication to keep information properly documented and secure.

With customizable, secure governance structures baked in, Hootsuite ensures you and your team members never publish risky content. Every single post will be reviewed and approved by the right people within your organization before it ever goes live.

Absolutely. Keeping the public engaged and informed are some of the primary benefits of social media for government agencies, and Hootsuite can help you do it.

OwlyWriter AI, our AI-powered caption writer and idea generator, is a great tool for generating content ideas for your department. Simply give it a topic and it will come up with a list of ideas to post about, and write first drafts for your team to edit and approve. 

OwlyWriter will also help you identify and repurpose your top-performing content so you get even more out of each post.

Absolutely. We understand that organizations have an ethical and legal obligation to create digital experiences that are accessible to all, including those who use assistive technologies. That’s why we’ve developed a multi-year plan to improve our in-house accessibility and help our customers do the same.

We’ve partnered with leaders in the digital accessibility space to audit our product and website to ensure that they adhere to the Web Content Accessibility Guidelines (WCAG) and to achieve three Voluntary Product Accessibility Templates (VPATs). These VPATs demonstrate our compliance with the U.S. Access Board’s Revised 508 Standards for IT accessibility.

We’ve also made improvements to our product that help our customers create more accessible social media content for their audiences. For example, our AI writing tool, OwlyWriter AI, helps users craft social media captions that are more accessible to all.

Additionally, within the Hootsuite platform, users can easily add alt text to images to make them more accessible to people using screen readers and other technologies. The Hootsuite platform currently supports alt text for Twitter, Facebook, and LinkedIn.

Yes. Hootsuite has three Voluntary Product Accessibility Templates (VPATs), which demonstrate compliance with the U.S. Access Board’s Revised 508 Standards for IT accessibility. 

Currently, we hold VPATs in five areas: the Hootsuite platform, website, blog, iOS app, and Android app. View our VPATs here.

See how Hootsuite can help you win on social in half the time.

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