Threads and LinkedIn Profile Metrics in Post Performance

Details

Hootsuite Analytics now supports Threads and LinkedIn Profile metrics in Post Performance, closing the last gap in network coverage across the product. Threads and LinkedIn Profiles were already available in Reports; with this release, every social network you connect to Hootsuite is fully supported in Post Performance too.

Previously, Threads and LinkedIn Profile data stopped at Reports, so you couldn't drill into individual Threads or LinkedIn posts the way you could for every other network. Now you can review post level engagement, impressions, and interactions for Threads and LinkedIn right alongside your other networks, so you always have one place to judge what content is actually working.

Key Benefits

• Compare across networks: See Threads and LinkedIn post performance next to every other network you track, without switching tools.

• Measure what matters: Track engagement, engagement rate, impressions, and interactions for every individual Threads and LinkedIn post.

• Break down by content type: Filter results by post type (Thread or Quote) and by media type, including text, image, video, carousel, and audio.

How it Works

Getting started is simple: Threads and LinkedIn Profile data now appears automatically in Post Performance for any connected account, no extra setup required. Post Performance gives you a post by post breakdown you can use to judge exactly what content is driving results.

• Open Post Performance: Select Threads or LinkedIn from the network picker to see every post from your connected accounts.

• Compare engagement: Review engagement, engagement rate, impressions, and interactions side by side for each post.

• Filter by post type: Narrow results to Threads or Quotes, or to a specific media type like image, video, or carousel.

• Track it in reports too: Use the new Threads overview report template, or find Threads metrics in the Performance highlights report and cross network tiles.

Together, these updates give you one consistent view of performance across every network you manage, so you can prove what's working on Threads and LinkedIn without piecing the picture together by hand.

Learn more in the Help Center.