What’s New in Q3: One Operating System for Every Social Workflow

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Hootsuite Social OS

In Q3, we introduced Social OS, the first operating system that turns live social signals into business action, plus new releases across every app. Here's what that means for your team.

• Plan: Perch clears calendars and approvals faster.

• Respond: Nest keeps every conversation in one place.

• Advocate: Parliament proves the value of your program.

• Understand: Lumen by Talkwalker spots trends before they peak.

At the centre is Wisdom, a social-first AI agent built on 15+ years of proprietary social data and 150 million+ monitored sources, connecting it all. Here's what's new across the core modules: Perch, Nest, Wisdom, Parliament and Lumen:

Perch: Organize faster and clear approvals sooner

Big calendars and multi-tier signoffs are where launches stall.

• Tags in Bulk: Organize up to 50 Planner posts in one action, across any status, without losing existing tags.

• Parallel Approvals: Notify every approval tier at once and track exact timestamps for each.

The outcome for your team: a cleaner calendar and faster signoffs, without skipping a required approver.

Nest: Manage conversations from the surface that suits you

Customers shouldn't feel it when your team switches tools.

• WhatsApp coexistence and a redesigned contact panel: Use Hootsuite and the WhatsApp Business app at once, without reconnecting, and see customer details in one place.

The outcome for your team: smoother conversations and full customer context, wherever your team works.

Wisdom and MCP: AI help wherever you work

Switching tools to get AI help breaks your focus.

• Wisdom everywhere:  Open Wisdom from any app header or on mobile, and keep one conversation live. Run social listening with the Lumen agent, and get caption prompts from Planner event chips.

• Parliament MCP : Work with Hootsuite from the AI tools you already use. Advocates can get content suggestions and build multi-day share plans.

The outcome for your team: AI help in the flow of work, wherever that work happens.

Parliament: Prove the impact of your advocacy program

Advocacy programs win support when admins can show what's working.

Parliament, formerly Amplify, now lets admins filter advocate activity by team, geography and sharing behaviour. Three new metrics (Member deleted, Member active and Member who shared) help you spot engagement gaps early.

The outcome for your team: a clear, data-backed case for your program's ROI.

Lumen by Talkwalker: Spot what's rising before it peaks

Trends often peak before they reach a report.

• More sources, no extra setup: Monitor public YouTube posts from 15,000 accounts and public Threads profiles.

• Trends Research: See what's rising in your industry, so you can act before a trend peaks, not after.

The outcome for your team: earlier signals, so you lead the conversation instead of chasing it.

Hootsuite Academy: Get certified on Social OS

Earn certifications you can share on LinkedIn: Getting Started with Social OS, Lumen by Talkwalker Foundations, AI Foundations, Working with Wisdom, Parliament for Employee Advocates and Parliament for Admins.

Social moves fast. Social OS turns what's happening now into what your business does next. Visit our What's New page for the latest releases.