Grouped Tagging

Details

Hootsuite introduces Grouped Tagging, a new two tier tag hierarchy that lets admins organize individual tags into Tag Groups within Tag Manager, such as Brand, Campaign, or Region, instead of managing one flat list.

Enterprise teams managing high volumes of tags often end up with a flat list that makes it hard to organize and report on content by category. With Grouped Tagging, you can group tags by team, restrict visibility, and enforce mandatory groups, replacing manual sorting with a structured taxonomy that scales with your organization.

Key Benefits

• Control tag sprawl: Organize tags into groups so your library stays clean and manageable as your org scales.

• Report by content pillar: Filter and compare performance by tag group to measure campaigns, brands, or regions at a glance.

• Tag messages faster: Apply tags from a grouped, searchable list instead of scrolling one long, repetitive list in Inbox.

How it Works

Setting up Grouped Tagging is simple with Hootsuite's Tag Manager. Once your Tag Groups are set up, tags appear grouped everywhere you apply them across Hootsuite.

• Create your groups: Open Tag Manager and set up Tag Groups, optionally marking them mandatory or restricting visibility to specific teams.

• Migrate at your pace: Move existing flat tags into groups individually in Tag Manager, or in bulk via CSV export, edit, and re-import.

• Tag as you go: Apply grouped tags across Composer, Planner, Whiteboard, Campaign Manager, and Inbox with a searchable, grouped list.

• Analyze by group: Export Analytics data to CSV with a dedicated column per Tag Group for instant pivot table reporting.

Grouped Tagging turns a flat, sprawling tag list into a structured taxonomy you control, helping you report on content with precision while keeping your workflow fast and simple.

Learn more in the Help Center.