August 18, 2026

Wisdom in Hootsuite's Mobile App

Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.

Details

Hootsuite is bringing Wisdom, its AI assistant, into the mobile app so your team can create better content and access performance data anywhere. Available to all non-Amplify mobile users starting with app version 11.5.0, this update transforms the Hootsuite mobile experience from a basic posting tool into a full creative and analytical partner.

Previously, mobile users had zero access to AI-driven workflows: content had to be drafted manually, and performance data was only visible at a desk. With Wisdom now available on mobile, you can query your brand's performance in plain language, get content suggestions on the fly, and bring data-backed decision-making into every moment, whether you're in a client meeting, in the field, or traveling between offices.

Key Benefits

Create content anywhere: Draft and refine platform-ready social posts with AI assistance, without returning to your desktop.
Query your analytics instantly: Ask Wisdom about campaign performance and get clear answers, no dashboards required.
Stay informed on the go: Get natural language summaries of performance shifts so you can report to stakeholders in real time.
Reach more of your team: Introduce Wisdom to mobile-first users who have never experienced AI-powered workflows in Hootsuite.

How it Works

Accessing Wisdom on mobile is simple: update to Hootsuite Mobile App version 11.5.0 and open the Wisdom interface directly within the app. Wisdom lets you interact with your social data and creative workflows using everyday language.

Performance queries: Ask questions like "How did our last campaign perform?" and get instant, plain-language summaries without opening Analytics dashboards.
On-the-go content creation: Turn rough ideas or voice note transcripts into polished, platform-ready drafts tailored to each network.
Strategic insights: Identify trends and surface actionable data points to guide real-time decisions in the field.
Natural language interface: Interact with Hootsuite's AI assistant the same way you would on web, with no learning curve.

Wisdom on mobile gives your team the intelligence and creative support they need to maintain brand quality and data-driven decisions from anywhere, so being away from your desk never means falling behind.

Requires Hootsuite Mobile App version 11.6.0 or later and Social OS enabled.
Learn more in the Help Center.