Adding LinkedIn demographic follower and engagement metrics
New post-level tables show which content resonates most and make reporting easier.
December 17, 2025Post-level metrics now update up to 1 year from post date, so you can capture engagement of past posts, especially those that go viral weeks or months after publishing, without having to leave your Hootsuite Analytics dashboard.
December 16, 2025
Browse all product updates
- December 17, 2025
Adding LinkedIn demographic follower and engagement metrics
Improve campaign performance with more insights on follower demographics. View audience breakdowns by key professional attributes like industry, seniority, and geography and use it for their content and targeting purposes. Access new Post Engagement Met...
- December 17, 2025
Top Posts tables in Amplify
New post-level tables show which content resonates most and make reporting easier.
- December 16, 2025
Improved TikTok metrics refresh
Post-level metrics now update up to 1 year from post date, so you can capture engagement of past posts, especially those that go viral weeks or months after publishing, without having to leave your Hootsuite Analytics dashboard.
- December 15, 2025
Retroactive tagging for posts
Forgot to tag a post? No problem. You can now tag published posts directly within the Plan, ensuring consistent tagging and accurate reporting across all content.
- December 15, 2025
Auto-boost available for LinkedIn Ads
Automatically optimize your ad spend in just a few clicks with automated boosting for LinkedIn in Social Advertising.
- December 15, 2025
Enhanced LinkedIn previews
See exactly how your posts will look before publishing — from captions to images, videos, PDFs, and link previews — saving time and making planning easier.
- December 15, 2025
TikTok metrics in Advanced Analytics
Access in-depth TikTok performance data alongside your other social channels for a complete view of your social impact.
- December 15, 2025
Team view for Analytics reports
Quickly view and analyze data by specific teams to streamline your reporting.
- December 11, 2025
OwlyGPT Analytics Insights
Get analytics-driven insights from your historical performance and social signals to guide content strategy! No need to upload data to analyze it, OwlyGPT can automatically pull from your analytics in seconds.
- December 11, 2025
Post filter in Inbox
Filter conversations by specific posts to easily view and manage all related comments in one place, making engagement and community management simpler.
- December 11, 2025
Improved LinkedIn metrics refresh
Post-level metrics now update up to 1 year from post date, so you can capture engagement of past posts, especially those that go viral weeks or months after publishing, without having to leave your Hootsuite Analytics dashboard.
- December 11, 2025
Message count on Custom Inboxes
See conversation counts for all custom inboxes, helping you quickly track message volume and manage workflows more efficiently.
- December 10, 2025
Knowledge Centre + Generative AI Chatbot in Inbox
Now select files from your Knowledge Centre when setting up the AI Chatbot, saving time and ensuring consistent, standardized responses in Inbox.
- December 10, 2025
Content segmentation with metadata in Amplify
Target Amplify content to employees by division, job, or location, ensuring the right content reaches the right advocates across regions.
- December 10, 2025
Alt Text support for Instagram in Hootsuite
Add and edit Alt Text for single images and carousels directly in Hootsuite, ensuring accessibility compliance and smoother approval workflows.
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