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The number 1 social media management tool for legal marketing teams

Hootsuite helps law firms strengthen their brand, protect their reputation, attract top talent, deepen client relationships, and stay compliant — across every social channel and beyond.

$230k
Armanino leveraged Hootsuite’s enterprise employee advocacy tool, Amplify, to save over $230,000 in ad costs.
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9.5m
Colliers used Hootsuite Amplify to reach over 9 million people in Canada through their employee advocacy network.
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10.3m
IT solutions provider Carahsoft leveraged Hootsuite Enterprise to amass over 10 million impressions on social media.
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Trusted by firms around the world

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  • K&L Gates logo
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Run your firm’s entire social strategy from one
powerful platform

Legal marketers are managing more channels, more stakeholders, and more risk than ever before. Hootsuite gives your
team a unified system to simplify operations, protect your firm’s reputation, and prove the business impact of social media.

Proving social media’s business impact has never been easier. Hootsuite gives you a unified view of paid and organic performance, helping you connect engagement to pipeline and client growth.

Detect misinformation, negative sentiment, and potential crises before they escalate with real-time alerts. Plus, use publishing controls, approval workflows, and compliance features to keep communications secure and consistent. 

Hootsuite helps your firm stand out with authentic, insight-driven content that reinforces expertise and builds trust. Plan and schedule posts across every channel, and use OwlyGPT to transform reports and insights into engaging thought leadership. 

Hootsuite brings all your networks, teams, and offices into one dashboard. Plan, schedule, and publish content at the best times for engagement to reach clients, prospects, and industry peers. Stay organized and in control, no matter how many accounts or professionals you manage.

Analytics dashboard showing social media spend and return metrics with Facebook at 7,000 and LinkedIn at 1,460, plus performance trend graph
Sentiment analysis donut chart showing 72% positive, 18% neutral, and 10% negative responses, with metrics for 1.1M authors and 29.5% growth
Trends analysis visualization showing future of law topics with colored bubbles for AI Automation, Privacy, Tech Tools, Rights, and Accessibility
Analytics dashboard showing post impressions heatmap by day and time, with a line graph tracking results over time and 25K engagement metric
Hootsuite is an incredibly user-friendly platform that makes social media management across multiple channels — like Twitter, Instagram, Facebook, LinkedIn, and more — a breeze.
Daniela Mena
Marketing Executive Assistant
Greenspoon Marder LLP

Connect with clients, support partners, and lead with market insight

Legal marketers need more than a publishing tool — they need intelligence. Hootsuite social listening gives your team the ability to see around corners.

Social media analytics dashboard showing legal hashtags, channel growth metrics, and a menu of key metrics including sentiment and themes

Stay ahead with powerful social listening

Know what clients, competitors, and the market are saying in real time. Use social listening to track sentiment, trends, and conversations across 150 million data sources. Detect potential risks early, identify opportunities to engage, and uncover insights that shape smarter strategies. 

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Create content faster with the best social media AI

Turn your firm’s expertise into scroll-stopping social content in seconds. Instantly transform reports, articles, and insights into compelling posts that reflect your brand’s voice. Generate high-quality copy, captions, and images that engage your audience and keep your content calendar full. 

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Manage every client conversation from one inbox

Deliver a seamless client experience across every network. Hootsuite Inbox centralizes all your social messages, comments, and inquiries in one secure space — so your teams can reply faster and collaborate with ease. Use automation, saved replies, and smart routing to reduce response times and ensure nothing slips through the cracks. 

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Turn partners into brand ambassadors and thought leaders

Your attorneys are your greatest asset — and their voices matter. Hootsuite Amplify makes it easy for lawyers, partners, and leaders to share brand-approved content that amplifies your firm’s expertise and culture. Empower your professionals to represent your firm confidently while staying fully compliant.

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Beat your competitors at their own game

Track mentions of your firm — and your competitors — across social and the wider web to see exactly what people are saying. With real-time sentiment analysis and benchmarking, you’ll uncover opportunities they’re missing, spot risks before they do, and stay several moves ahead in the legal market.

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Unify your social media ecosystem

Hootsuite integrates with over 100 tools — CRMs, compliance workflows, project management systems, and more — so your teams can work seamlessly across platforms. Align marketing, communications, and legal with one centralized social strategy. 

All the tools you need to engage with clients and streamline your workflow

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Publishing pause

In the event of a crisis or big sentiment shift, instantly pause all publishing and scheduled content with one click.

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Compliance integrations

Meet industry regulations with real-time compliance checks and secure archiving through integrations with Proofpoint and more.

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Approval workflows

Set up automated, custom approval workflows so the right people can approve content faster. 

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Top-rated among marketing pros
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Nov 13, 2025
“The ultimate tool to simplify and streamline your professional social media management”
“Hootsuite is a powerful tool designed to make social media management simple and efficient. With its user-friendly interface and a wide range of functionalities, it’s perfect for professionals looking to streamline their...”
Read the full review
 Thilo H.
Thilo H.
Global Social Media Manager
Simon-Kucher
Read the full review

Resources for lawyers and legal marketers

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Social media for lawyers and law firms: The ultimate guide

Raise the bar on lead generation, brand awareness, and client happiness with this complete guide to legal social media marketing.

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How to write a crisis-proof social media policy

Learn how to create a clear policy that documents how your employees should conduct themselves online.

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Social media approval workflow explained (with free template)

Set up a foolproof social media approval workflow — and ensure more accurate, efficient, and polished collaboration.

Frequently asked questions

Absolutely. Hootsuite gives legal marketers everything they need to plan and execute a strong, compliant social media strategy — all from one easy-to-use dashboard.

Quickly fill your content calendar with AI-powered writing tools, a hashtag generator, and a built-in ideas engine. Turn legal insights, articles, and alerts into polished posts in seconds, and use ready-made templates to stay consistent across every network.

Save time with bulk scheduling, multi-platform publishing, and custom approval workflows that ensure content is compliant before it goes live. 

Then track your firm’s performance with Hootsuite Analytics and get personalized recommendations to improve visibility, engagement, and thought leadership.

Yes. Hootsuite is built to help law firms stay compliant on social media. You can create custom approval workflows, control user permissions, and use integrated compliance tools — like real-time monitoring and automatic archiving — to ensure every post meets your firm’s standards.

Hootsuite also helps you enforce your law firm’s social media policy by centralizing governance, standardizing review processes, and giving your team clear guardrails for creating and publishing content safely.

Yes. Create LinkedIn, Instagram, and Facebook ads for lawyers fast with attractive templates and an automated ad copy generator — all in one dashboard. Transform your best-performing posts into ads, view and measure results, and create campaigns in one place.

Hootsuite comes equipped with social media advertising tools that help you boost your law firm’s reputation and attract more clients. Create, manage, and analyze social media ads right alongside your organic posts with Hootsuite.

Hootsuite provides real-time monitoring, sentiment alerts, and crisis-detection tools so you can spot risks early. You can pause publishing instantly during sensitive situations and maintain full oversight through approval workflows and audit trails.

Yes. Hootsuite offers granular permissions, workspace controls, and role-based access so each practice group can manage its own content while staying aligned with firm-wide standards.

Definitely. Hootsuite makes it easy for law firms to create, share, and amplify thought leadership at scale. With Hootsuite Listening powered by Talkwalker, you can monitor conversations across the legal landscape, uncover trending topics, track competitor activity, and identify the insights your audience cares about most — helping you publish timely, relevant commentary.

Hootsuite Amplify, the industry’s top-rated employee advocacy tool, extends your reach even further by giving attorneys and subject-matter experts a simple way to share firm-approved content with their own networks. This helps your lawyers build their professional presence while boosting your firm’s visibility and credibility across the industry.

Yes. Hootsuite supports SSO, MFA, encrypted data handling, user access controls, and integrations with major compliance and archiving platforms — meeting the security expectations of enterprise-level law firms.

Analytics dashboard showing positive metrics with results of 1.2M, engagement of 7.5M, 62.9% positive sentiment, and 1.1M authors

Book a risk-free demo

See why leading law firms use Hootsuite to build their brand, empower their attorneys, and protect their reputation.