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Free tools to help you grow your social media presence

Managing and growing your brand online is a hard job. Hootsuite's free tools for creators and social media pros save you time and make your job a little easier. Make sure to bookmark this page and come back often.

New tools are coming soon.

Social media tools to the rescue

Doctors have stethoscopes, carpenters have hammers, and social media managers have Hootsuite. 

Instagram caption generator

Writer’s block? Generate Instagram captions in seconds with this AI-powered Instagram caption writer. 

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Engagement rate calculator

Determine your social media return on investment (ROI), enhance your media kit, and figure out which posts work and which need work.

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Social media dictionary

Define industry terms and lingo, from “organic reach” to “millennial pause.” Because even the pros occasionally miss the latest buzzwords.

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Social media updates

Social media networks are constantly rolling out new features. Make sure to stay on top of them with these social media network updates.

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Twitter score calculator

Want to see how you’re performing on Twitter? Try our enagement score tool to see how you stack up now.

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Employee advocacy calculator

If you’re considering whether employee advocacy is a worthwhile investment, use this calculator to see how far it can take your brand.

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