Case Studies

How Community Engagement at Careem Powers the Middle East’s Super App

A responsive social presence and a focus on customer experience have been key to rapid growth for Careem

Strategy & Tactics

Social Media Strategy Guide

An 8-step guide to developing your social media presence

Case Studies

How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how we fixed that.

Getting to Know Your Audience

How to Research Your Social Media Audience

Strategy & Tactics

Five Steps to Social Advertising

Overwhelmed by advertising on social? PCPOM is here to help.

Digital Trends Q4 Update

Get hundreds of brand new stats on key digital channels and online behaviors.

The Global State of Digital 2022

Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.

The Global State of Digital 2022 (July Update)

Stay ahead of the curve with the newest edition of our Top Takeaways that gives you a snapshot of the latest must-know insights—or scroll on to see the full report.

Case Studies

How the Regional Municipality of Wood Buffalo leans on social to drive community engagement

Strategy & Tactics

WhatsApp for Customer Care

Power seamless customer experiences with the WhatsApp Business API and Sparkcentral by Hootsuite

Strategy & Tactics

Facebook Messenger for Customer Care

Set your customer teams up for success with Facebook Messenger for social customer care

Case Studies

How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales

Case Studies

How Eurpac Increased its Social Media Followers by 47%

Case Studies

A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry

Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%

Webinar Forrester Tei Designs Web Previewcard 451X286 1

Hootsuite customers get a 222% ROI over three years.

Find out exactly why it pays to have the right tools and solutions for executing your social media strategy.

Case Studies

How social media engagement helped Bayes navigate a sensitive renaming project

How the City of Greater Bendigo Informs, Educates, and Engages Constituents on Social Media

How SPIE Engineered a Better Social Media Strategy

8 Tips for Social Business

How to measure ROI and scale your efforts

Using Social Contesting: The Major League Soccer Story

See how Major League Soccer uses Hootsuite social contesting to build a fan base

Organize your Social Business

5 steps to developing and implementing an enterprise-wide social strategy

Storytelling on a tight budget: The Saving Lincoln story

How a successful independent film launched on Twitter with a $1,000 budget using Hootsuite

Putting Social to Work for Your Business

Easily amplify your social reach exponentially through employee participation

6 Steps to Social Media Compliance

Learn about how regulations may affect your industry while using social media

8 Social Media Tips for the Retail Industry

Understanding today's path-to-purchase

3 Ways Sports Organizations Use Social Media to Increase Fan Loyalty

Develop a social strategy to increase fan loyalty and deliver significant ROI

Morris County New Jersey: Integrating Social Media Into Emergency Response

How Morris County communicated with citizens during emergency response

How to Manage Your Pending Posts

Learn how to schedule, AutoSchedule, view, and edit your pending posts

Ensure Social Media Compliance Across Your Organization

How to establish the right compliance controls

How To Add Instagram To Your Hootsuite Dashboard

How to Schedule and Publish Posts to Instagram via Hootsuite

How to connect your Instagram account to Hootsuite

Mapping Organizational Roles and Responsibilities for Social Media Risk

See how enterprises can prepare themselves for real-world risk scenarios

A Guide to Evaluating Enterprise Social Relationship Platforms

How to support business goals through customized workflows for each department

Social Media in Technology: A Uniﬁed Strategy for Success - 5598

How to unify your social media strategy across the organization

Social Selling: An Overview for Sales Executives - 5597

How to connect with prospects at the right time and close deals fast

The Social Campus: How Social Media is Transforming Higher Education - 5603

How Social Media is Transforming Higher Education

Evaluating Social Media Education Programs - 5559

How to find a program that fits your unique needs and drives business results

How to Add a Social Network Profile - 5651

Discover how you can manage all your social profiles in one place

Using Social Media to Build a Loyal Customer Base - 5558

Your 5-step strategy to building a loyal customer base using social media

Top 10 Social Media Tips for Small Businesses

How to build a strong social media marketing presence

Strategizing the Social Media Play: A CFL Case Study - 5574

How the CFL used social media to increase fan engagement and referral traffic

How University of South Australia Expands their Reach to a Global Audience - 5580

How the University of South Australia lifts global engagement by 42%

8 Social Media Tips for Financial Services

Finance industry-specific best practices for implementing social media

Connect Your Enterprise World: Weaving Social Media into the Enterprise Technology Ecosystem - 5666

How to enhance your business technologies by integrating social media

Real-Time Marketing: Go Beyond The Buzz - 5663

Definitions, examples and work plans to get you started

Getting Started with Social Media Metrics - 5606

A blueprint for getting started with social analytics

Make Your Social FailProof - 5677

Discover the 9 types of social media fails and how to avoid them

How the Vancouver Canucks Grew Their Online Fan Base - 5678

Learn how sports organizations can use social media to enhance the experience and drive ticket sales

Aligning the Social Organization 7 Key Traits of Highly Collaborative Businesses - 5684

7 Key Traits of Highly Collaborative Businesses

Top Social Customer Service Resources - 5668

Increase customer satisfaction and deliver a consistent brand experience

Launching a Successful Multilingual Campaign: A Case Study With ARTE TV - 5673

How ARTE TV launched a 24 hour multilingual campaign that drove international awareness and viewership

SXSW Case Study - 5682

How SXSW prepared for event and crowd management using Hootsuite and Nexalogy

The Social Government - 5745

How governments are reducing costs and better serving constituents via social

The TerraCycle Success Story - 5696

Discover the social media strategy TerraCycle used to build a global community of thousands

A Toolkit for Navigating Social Compliance - 5727

Learn how to securely deploy social in your organization

10 Tips For Running Your First Campaign - 5746

How to establish a compelling social marketing strategy to engage your audience online

Hootsuite Mobile: A Quick Start Guide - 5706

A Quick Start Guide

Singapore Committee for UN Women Case Study - 5698

Using social to connect with hard-to-reach audiences and inspire action worldwide

The Power of Social Conversation Analysis - 5695

How to Fuel Business Insights through Social Conversations

Listen and Serve - 5757

7 innovative ways governments can increase transparency and public participation

The Social Media Data Cookbook - 5717

11 simple, useful, and completely practical ways to use social media data

Social Selling Toolkit - 5775

Social media has changed the selling process dramatically.

Social Media Toolkit for Health Care - 5762

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From Tweets to Impact - 5756

8 steps to building an innovative government social media strategy

Rethink Complexity - 5761

How to Structure Social Media in Large Companies.

How Hootsuite Wins with Social Data - 5752

Learn how our own marketing pros use social listening and analytics to hit KPIs

Social Customer Service Toolkit - 5768

.

Health Care: 4-Step Guide to Driving Patient Engagement - 5779

4-step guide to social media in Health Care.

Manage Complexity - 5759

4 ways to simplify social media in large companies

Social Media Innovators in Government Toolkit - 5758

Discover how to do more with social media

Social Media Toolkit for Government - 5749

.

Top 3 Social Media Resources - 5766

.

Health Care and SM: 5 Key Trends to Prepare for Success - 5792

5 Key Trends to Prepare for Success

From Global to Local - 5794

Rolling Out a Social Strategy to Local Sales Teams

Social Media Survival Guide for Small Businesses - 5783

How to use social media to grow your business, save time, and stay competitive

How to Handle Complaints via Twitter - 5791

42% of consumers complaining on social media expect a response within 60 minutes—but the average company takes just over 8 hours to respond.

Forrester Research, Inc. Report: Break Through The Hype Of Social Selling (July 28, 2015) - 5807

How to successfully enable your sales teams to utilize their social networks

Instagram Master Tactics - 5937

With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities.

Engaging Customers Locally: How Social Is Changing The Local Buying Journey - 5793

The buying journey is changing when it comes to modern shoppers.

Instagram via Hootsuite - 5799

How agencies can better manage multiple Instagram accounts

Instagram and Hootsuite - 5790

A Quick Start Guide. With 400 million monthly active users, Instagram can open up a world of opportunity for your business.

Social Customer Service Future Customer Satisfaction

Social Customer Service: The Future of Customer Satisfaction - 5817

The Future of Customer Satisfaction

The Power of Employee Advocacy - 5938

18 compelling statistics that show why employee advocacy is the next big trend in social

Social Media Advertising - 5827

Tips for Running Successful Paid Social Campaigns

University of Salford - 5821

University of Salford: Becoming the first social university in the UK through a culture of collaboration and engagement

Forrester Research, Inc. Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime (September 28, 2015) - 5862

How focusing on people, not companies, is the key to increasing advocate engagement

City University London - 5845

How City, University of London attracts and engages students with the perfect mix of content marketing

Social Selling For Large Organizations - 5823

Best practices to empower sales teams on social

How to get employees to (willingly) share your organization’s content - 5828

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Expert Tips For Using Facebook in Hootsuite - 5850

Discover tools, techniques, and best practices in this guide from our Social Media Coaches.

The Social Campus Toolkit - 5894

Learn how to implement an effective campus-wide social strategy

Influencer Marketing 101 - 5869

3 steps to creating a successful influencer campaign

Social Media Strategy Template - 5865

Are you ready to take action on your social media strategy?

Make Your First Sale on Social Media - 5863

A guide for small and medium-sized businesses

Brandwatch and Hootsuite - 5870

Anticipate trends and measure new initiatives with social data

Storytelling on a global scale: How Free The Children charity uses social media - 5877

Building enough brand love to become one of the largest charitable Facebook causes in the world

How to attach images and video to Facebook Pages and personal profiles in Hootsuite - 5895

Simply add your video as an attachment, pick your thumbnail image, and send

Bringing science to social: Polymer Solutions grows followers by 375% - 5876

How a B2B technology-based company took an analytic approach to creating a social media strategy

Innovate UK government agency and social media - 5882

How governments can use social media to generate sustained business benefits

The Social Video Toolkit - 5905

3 checklists to help you create and share videos on social

Forrester Research, Inc. Report: The ROI of Digital Business Transformation (November 6, 2015) - 5909

How building a solid business case and getting a significant investment is the key to your organization’s digital transformation

Social Video Strategy: A Hootsuite Guide - 5903

5 steps to creating videos that make an impact

How to build a business case for social media - 5897

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Facebook Best Practices - 5890

The 3 Types of Content that Facebook Audiences Love

The New Customer Service Model - 5915

How Being Customer-Obsessed on Social Media Will Grow Your Brand

Cross-Campus Innovation: A Guide to Social Media Strategy for Australian Higher Education Institutions - 5918

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The Toolkit for Social Video - 5929

How to Optimise Creative Video Content to Engage Your Audience

LinkedIn and Hootsuite: A Quick Start Guide - 5916

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How Social Executives are Transforming the Financial Services Industry in Australia - 5920

A report from Hootsuite and LinkedIn

Generating Leads with Social Media - 4367

A Practical Guide to Improving ROI

The Social Revolution: Redefining the Student Experience in Australian Higher Education Institutions - 5917

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The Definitive Guide to Social Selling (HootHoliday 2017) - 45661

The definitive guide for marketers

Getting to Know Your Audience (HootHoliday 2017) - 47478

How to Research Your Social Media Audience

Lp Header Tourism Hospitality 170223 450X285 Guide

ANZ Tourism & Hospitality Instagram Strategy Guide - 10456

Key steps in developing and implementing a best practice Instagram strategy

Hootsuite for Government: Citizen Engagement Guide - 10559

Supercharge citizen engagement through a secure and scalable platform.

A Practical Guide to Measuring Social ROI (HootHoliday 2017) - 46262

Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.

Hootsuite for Higher Education - 10556

A unified social media solution for building your social campus

Social Media Trends Report for Health Care - 11508

In this report, we examine global social media trends impacting the health care sector. You’ll learn how health care organizations are using social media to attract prospective patients, create brand advocates, and improve the patient experience.

Creating a Social Selling Action Plan - 12425

How marketers can help sales teams succeed

The ROI of Social Media - 16534

How to measure and prove the value of your investment

Lp Header Tourism Hospitality 170223 450X285 Whitepaper

ANZ Tourism & Hospitality Whitepaper - 10403

Rethinking the social customer journey in Australia’s hospitality and tourism industry

Forrester The Digital Maturity Model 5.0 - 16335

Do you know how your social media and digital efforts compare with those of your competitors?

Talkwalker x Hootsuite FSI ROI - 16325

Learn how to use social media to protect brands, gain consumer insights, and improve customer service.

Hootsuite for State and Local Government - 12207

Read our brochure to see how our battle-tested technology, extensive ecosystem, and social DNA help state and local government organizations understand, inform, and engage constituents.

Lpheader Higher Edu 170515 450X285 Whitepaper

The Social Campus - Revolutionising the Australian Student Journey - 16553

Revolutionising the Australian Student Journey

Government Social Strategy Guide - 16549

Learn the best practices that inform successful public sector social media strategies.

The Definitive Guide to Social Selling - 12094

The definitive guide for marketers

Prove Social ROI - 17352

Develop a clear framework for measuring and proving the actual ROI of your social media strategy.

Hootsuite for Health Care: Enabling the Modern Patient Journey - 17177

Hootsuite helps health care organizations improve the patient experience through social media, while protecting the brand and staying compliant with industry regulations.

Brand Protection Toolkit - 17706

Defend your brand against a range of social media threats.

Brand Protection Toolkit (HootHoliday 2017) - 46207

Defend your brand against a range of social media threats.

The social executive: How to influence trust, transparency, and the bottom line - 17429

In the C-suite, opportunity no longer knocks—it tweets, snaps, likes, and shares.

Advisor’s Guide to Social Media Compliance - 17934

The Advisor’s Guide to Social Media Compliance

Forrester Consulting Study: Social Selling: A New B2B Imperative (May, 2017) - 17554

Learn how enterprises are embracing social selling to drive new revenue

The ROI of Social Media (Part 1) - 17975

What the ROI of social is (and what it isn’t)

How to Protect Your Brand on Social Media - 17347

Strategies to prevent the 6 biggest brand disasters on social

The value of social media in the Government of Canada: A guide to keeping up with today’s digital citizen - 22589

Traditional communications methods no longer cut it. Discover the new social solutions for government that will take your social strategy to the next level.

The ROI of Social (Part II) - 17992

How to Track—and Prove—Your Social ROI

Investing in social - 25894

Advocacy, innovation, and cultural transformation in financial services

Brand Protection for Modern Enterprises - 19099

Protecting your brand from internal and external threats on social media

Proving the value of social media across the U.S. Government: The evolution of citizen engagement online - 22630

Public agencies can’t afford to get left behind.

Enabling Seamless Selling with Social Media - 25367

Bridging the gap between sales and marketing to boost revenue with social selling

Top Social Media Resources For Financial Services Organizations

2018 Financial Services Social Media Toolkit - 5669

Embrace social media opportunities—without putting your brand at risk.

How to Build a Social Following (HootHoliday 2017) - 47034

The tools, tactics, and routines of 3 world-class social media professionals

AdEspresso and Hootsuite: Social Ads Toolkit - 29201

Maximize return on your social advertising with AdEspresso and Hootsuite

Employee Advocacy Toolkit - 18548

Extend your social reach by making it easy—and safe—for your employees to share company posts with their own networks.

Demystifying Social ROI (HootHoliday 2018) - 104045

The Subtle Art of Social Media ROI

The Guide to Paid Social - 40538

5 simple steps to calculate the ROI for social ads campaigns

How social media is transforming the public sector in Australia and New Zealand - 41068

How social media is transforming the public sector in Australia and New Zealand

Demystifying Social ROI - 42692

A brief guide for CMOs

2018 Social Media Trends Toolkit (HootHoliday 2017) - 48409

Discover the five social trends to prepare your business for success next year—and beyond.

Advisor’s Guide to Social Media Compliance (UK) - 50819

The Advisor’s Guide to Social Media Compliance in the UK

Facebook Ads Strategy Guide - 47440

Discover how to get the most out of your ad budget.

2018 Social Media Trends Toolkit (EMEA Summer Campaign) - 87317

Use these six resources to prepare your business for success

2018 Social Media Trends Toolkit - 48134

Use these six resources to prepare your business for success

Digital in 2018 - Regional digital report for the Americas - 52584

Regional digital trends report on North, Central and South America

The Value of Social Media in the UK Government - 50830

Discover the social solutions for government that will help take your social strategy to the next level.

5 Best Practices for Your LinkedIn Page - 104515

Learn how to create a winning LinkedIn strategy for your business on the world’s largest and most active professional networking platform.

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How Asia Pacific organisations are unlocking the ROI of social media - 51048

How Asia Pacific organisations are unlocking the ROI of social media

Digital in 2018 - Regional digital report for EMEA - 52610

Regional digital trends report on Europe, the Middle East and Africa

Social Trends Report - 48497

Find out the latest global trends in social media

2018 Social Media Trends Report for Financial Services and Insurance - 52692

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

Digital in 2018 - Regional digital report for Asia Pacific - 52647

Regional digital trends report on Asia Pacific

Forrester New Tech: B2B Social Selling Tools, Q1 2018 (EMEA Summer Campaign) - 87354

Forrester’s landscape overview of 18 B2B social selling providers

The Social Customer Experience Whitepaper (EMEA Campaign) - 87280

How enterprise organizations are using social media to transform the customer journey

The State of Social Media in Government in 2018 Report - 55296

Learn about the trends that matter and how government organizations will use social this year

Forrester New Tech: B2B Social Selling Tools, Q1 2018 - 60573

Forrester’s landscape overview of 18 B2B social selling providers

Hootsuite's Financial Services Social Business Report 2018 - 63661

A global study on the strategic role of social media in financial services

Uniting Social Media Strategy - 83059

A framework to coordinate service delivery and incident communications for local government

Hootsuite Social Media Barometer 2018 - 91506

An annual global study on how organizations are using social media

Social Media Strategy Guide Emea 2016 Holiday

Social Media Strategy Guide (EMEA Summer Campaign) - 87391

A 5-step guide to developing your social media presence

Social Media Strategy Guide (HootHoliday 2018) - 103966

The 8 Steps to a Highly Effective Social Strategy

The Social Government Benchmark Report 2018 - 87499

Challenges and opportunities for governments adopting social media

Social CX Retail - 92836

How retailers are using social media to manage and improve the customer experience

Ales Group Case Study (Gated) - 103433

The cosmetics company uses coordinated strategy and a global content library to empower regional teams around the globe.

Mapfre Case Study - 95751

Discover how the Spanish insurance giant greatly increased its digital presence

Docapost puts Employee Advocacy at the heart of its B2B development strategy - 111792

A means of driving recognition, evangelising the market and transforming team culture, Docapost’s employee ambassador programme goes from strength to strength with Hootsuite amplify.

The State of Social Media in UK Government - 86140

Hootsuite’s annual report on social media trends in government

Social Networks Forecast - 108825

If you want to be successful, you need to know where social networks are headed. This report breaks down current trends and how they’ll affect the outlook for each social network.

The Social Customer Experience Whitepaper - 78866

How enterprise organizations are using social media to transform the customer journey

Social Campus Report - 39507

A global report on higher education social media usage

HootHoliday 2018 Case Studies - 105229

Lean into Social: Learn from the British Museum

The Social C-Suite - 104940

How to activate your executives on social media to humanize your financial services brand, build trust, and increase employee engagement

The State of Social Media in Government in 2019 Report - 116221

Hootsuite’s annual report on the social media trends that matter for government

Melia Case Study (Test Gated) - 123620

A winning combination of strategy, tools, and training enabled the hotel group to meet every goal around digital transformation.

Melia Case Study (Test ungated) - 124214

A winning combination of strategy, tools, and training enabled the hotel group to meet every goal around digital transformation.

Social Media Trends Report 2019 - 106565

Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going.

Social Trends Toolkit 2019 - 106523

Understand the upcoming social media trends, and learn how to make them a part of your social media strategy.

2019 Social Media Trends for Financial Services and Insurance - 116558

Based on internal benchmarking data for 100+ organizations, a survey of 300+ industry marketers, and extensive interviews with industry experts, our report will show you the best strategies that progressive businesses are using to drive revenue, decrease costs, and mitigate risk in 2019.

Digital in 2019 (Singapore) - 116472

Set your 2019 social strategy off right by downloading our digital report for Singapore—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Mexico) - 115926

Set your 2019 social strategy off right by downloading our digital report for Mexico—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (France) - 115963

Set your 2019 social strategy off right by downloading our digital report for France—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (USA) - 116181

Set your 2019 social strategy off right by downloading our digital report for the USA—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Australia) - 116435

Set your 2019 social strategy off right by downloading our digital report for Australia—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (China) - 116398

Set your 2019 social strategy off right by downloading our digital report for China—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Canada) - 116144

Set your 2019 social strategy off right by downloading our digital report for Canada—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Spain) - 116107

Set your 2019 social strategy off right by downloading our digital report for Spain—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (UAE) - 116361

Set your 2019 social strategy off right by downloading our digital report for the UAE—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Italy) - 116033

Set your 2019 social strategy off right by downloading our digital report for Italy—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Germany) - 116070

Set your 2019 social strategy off right by downloading our digital report for Germany—plus unlock our global report to find out the state of digital worldwide.

DACH Executive C Suite Report Q1 2019 - 134729

Die Top Ten der Social Executives

Digital in 2019 (UK) - 116324

Set your 2019 social strategy off right by downloading our digital report for the UK—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Global) - 115831

Guide your digital strategy with essential insights and data from our Digital in 2019 Report. Plus, get access to individual breakdowns by countries too.

Digital in 2019 (Hong Kong) - 120265

Set your 2019 social strategy off right by downloading our digital report for Hong Kong—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (New Zealand) - 120228

Set your 2019 social strategy off right by downloading our digital report for New Zealand—plus unlock our global report to find out the state of digital worldwide.

Minimize Social Media Security Risk - 119265

A 3-Step Action Plan for Government

Digital in 2019 (Japan) - 120302

Set your 2019 social strategy off right by downloading our digital report for Japan—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Indonesia) - 120339

Set your 2019 social strategy off right by downloading our digital report for Indonesia—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Philippines) - 120376

Set your 2019 social strategy off right by downloading our digital report for the Philippines—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Malaysia) - 120450

Set your 2019 social strategy off right by downloading our digital report for Malaysia—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (India) - 120487

Set your 2019 social strategy off right by downloading our digital report for India—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Taiwan) - 120413

Set your 2019 social strategy off right by downloading our digital report for Taiwan—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Peru) - 120758

Set your 2019 social strategy off right by downloading our digital report for Peru—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Brazil) - 120586

Set your 2019 social strategy off right by downloading our digital report for Brazil—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Chile) - 120549

Set your 2019 social strategy off right by downloading our digital report for Chile—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Colombia) - 120512

Set your 2019 social strategy off right by downloading our digital report for Colombia—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Argentina) - 120795

Set your 2019 social strategy off right by downloading our digital report for Argentina—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Switzerland) - 120869

Set your 2019 social strategy off right by downloading our digital report for Switzerland—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Portugal) - 120832

Set your 2019 social strategy off right by downloading our digital report for Portugal—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Belgium) - 120906

Set your 2019 social strategy off right by downloading our digital report for Belgium—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Sweden) - 120943

Set your 2019 social strategy off right by downloading our digital report for Sweden—plus unlock our global report to find out the state of digital worldwide.

The State of Social Media in Retail 2019 - 124579

Using data from our annual survey of customers, analyst interviews and exhaustive research, we’ve highlighted five key social media trends for retailers to watch and adapt to in 2019.

CMO Briefing: Social Media Trends 2019 - 126435

The challenges of 2018 present new opportunities for brands to establish deeper, more authentic relationships with our customers in 2019 and beyond.

Digital in 2019 (Norway) - 121018

Set your 2019 social strategy off right by downloading our digital report for Norway—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Denmark) - 121092

Set your 2019 social strategy off right by downloading our digital report for Denmark—plus unlock our global report to find out the state of digital worldwide.

Digital in 2019 (Finland) - 121055

Set your 2019 social strategy off right by downloading our digital report for Finland—plus unlock our global report to find out the state of digital worldwide.

The Social Government Toolkit 2019 - 127935

The resources you need to succeed on social this year

Brands to Beat on Social Media: Financial Services and Insurance - 132274

The best of the Fortune 500—and the content formats they're using to win on social

Social Networks Forecast 2019: Government & Public Sector Edition - 124631

Learn about where social networks are headed, with best practice specific to your sector

5 Things You Can Only Do With Hootsuite - 125733

Hootsuite is a flexible platform for managing your social media, offering a comprehensive suite of tools that go far beyond what our competitors offer.

The state of digital in April 2019 - 132362

Update your strategy with brand new data and insights in this newly released version of our Digital in 2019 report.

The state of digital in Q3 2019 - 148343

From Snapchat's surging ad growth to the latest data on fake news, our updated report offers surprising insights from the state of digital.

Make the Shift - 190505

Adapting to more digital and social ways of being in a time of crisis

The state of digital in Q4 2019 - 165992

From the rise of Chinese apps like TikTok to the regional impact of 5G, you’ll find the latest insights into the state of digital in our updated report.

Web Achieving Social Performance Res 451X286 Copy

Achieving Social Performance - 153268

How to deliver the revenue growth CMOs demand with social media

Employee Advocacy Program Guide - 136027

How to plan, launch, and grow a successful employee advocacy program for your organization.

Social Media Innovators 2019 - 148231

Find out how leading global brands are using social media to transform their industry

What Customers Really Want from Your Social Brand - 188539

A little trust, a little love, and a lot of convenience

Making Search and Social Ads Work Together - 166059

How to combine Google and Facebook ads to increase conversions throughout the buyer journey

Digital in 2020 - 184120

A comprehensive look at the state of the internet, mobile devices, social media, and ecommerce.

Unlocking the Value of Social - 164837

How to achieve ROI beyond marketing

Social Media Trends 2020 Report

Backed by data from over 3,100 respondents, interviews with industry analysts, and exhaustive market research, this report covers five distinct global social trends.

Digital 2020: Q2 update - 192509

Update your strategy with recent data and insights from this newly released version of our Digital 2020 report.

Social Intelligence Briefing: COVID-19’s Impact on Customer Engagement - 190888

COVID-19’s Impact on Customer Engagement

Social Connections Playbook - 202228

How to build meaningful connections and long-lasting customer relationships with social media

Web Res Card Linked In Organic Paid 451X286 1

Uniting Organic and Paid LinkedIn Strategies

How to integrate your organic and paid content on LinkedIn to unlock your brand’s potential

A Social Selling Roadmap for Financial Services - 202284

Build a social selling program that drives revenue through advisor engagement while ensuring compliance.

Hs Employee Advocacy Guide– Healthcare Website

Employee Advocacy Program Guide for Healthcare Institutions - 210085

How to plan, launch, and grow a successful employee advocacy program for your institution

Digital 2020: Q4 Update - 214799

Finish strong this year with the latest data from our Digital 2020 series

Build Stronger Customer Connections - 206044

Unite your social data with Hootsuite Analytics Suite to gain valuable insights and build stronger connections

Digital 2020: Q3 update - 204695

Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report.

Social Media and UGC in the Customer Experience Journey

Build trust, increase engagement, and drive return on investment with social media and user-generated content

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Social Selling in the New B2B Sales Process - 218231

How leading B2B sellers are using social media to find, connect with, understand, and nurture prospective clients

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Take action on the 2021 trends using Hootsuite - 221286

No matter what your social goals are for 2021, you need the right tools to achieve them. Discover how you can use Hootsuite to take advantage of the trends.

Social Trends 2021 Report - 219966

Backed by data from over 11,100 respondents, and in-depth interviews with top experts at agencies, brands, and social platforms, our global report shines a light on the top trends in social.

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The Four Ways Hootsuite and Adobe Make You A Social Media Superhero

Discover how top brands use Hootsuite Enterprise and Adobe to drive real social success

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Current Malpractice Handicaps Social Selling’s Potential - 229583

Shift your mindset and programs to social engagement.

Kickstart Your Employee Advocacy with Hootsuite Amplify - 229507

How to launch and maintain a best-in-class advocacy program

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The Business Case for Employee Advocacy - 229426

You already know that employee advocacy can boost your brand.

The Democratization of B2B Sales

Talent wins games, but teamwork and intelligence wins championships

Social Media for Law Enforcement

How law enforcement agencies can rebuild trust and relationships with social media

Whatsapp in Logistics - 236862

Time to transform your customer experience with messaging, automation and chatbots.

Get started with WhatsApp for Insurance! - 236721

Reach your customers on their preferred channels.

Solve Four Common Customer Care Challenges with Social Messaging - 238648

Make Life Easy for Your Customers (and Your Customer Care Team)

Sparkcentral for Retail - 236761

Time to transform your retail customer experience with messaging, chatbots, IVR and agents.

Sparkcentral Gartner Report - 236904

Sparkcentral is proud to be recognized as a representative vendor by the world’s leading research and advisory company, Gartner.

Linking Social and CRM - 238278

Build better digital campaigns and prove that they work.

Meet Your Agency’s Mission on Social - 233857

Hootsuite for Government

Meet Your Retail Customers on Their Favorite Channels - 259031

How retailers can deliver amazing customer experiences with social messaging

Strategy & Tactics

Social Customer Care - 236674

5 Steps to Elevate Your Brand with Social Customer Care

Social HUB 'Content Creation Toolkit' - 240342

Get more—and better—social content out the door with these quick and easy templates.

Social HUB 'How Hootsuite Helps' - 240234

Social media has a lot of moving parts and it can be hard to keep up. That’s why you need a tool that can do it all—and make it easier.

5 Brands That Deliver Exceptional Customer Experiences with Social Messaging - 239963

5 Brands That Deliver Exceptional Customer Experiences with Social Messaging

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The Social Media Playbook for Small Business

Get insider tips on how to win customers on social

Why Your Insurance Company Needs a WhatsApp Strategy - 261246

How insurers can deliver amazing customer experiences with social messaging

Social HUB 'Video Strategy Toolkit' - 240280

Social video is powerful. And your business needs it. But where do you actually start? Our toolkit covers the basics, best practices, and essential specs so you can hit the ground running.

Social HUB 'Social Ads Toolkit' - 240300

Social advertising is a surefire way to increase your reach and boost conversions. Discover how to create efficient campaigns and get more out of every ad.