Diversity, Equity, and Inclusion
We want to provide the best employee experience in SaaS. That means making Hootsuite a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.
Hootsuite pledges to honour equal pay for all employees, regardless of factors such as gender, sexual orientation, neurodiversity, age, race, or ethnicity.
Through measurable actions, beginning with annual Pay Equity Assessments, we aim to address and eliminate existing pay gaps within the organization.
Employee Resource Groups: One team, many voices
When we asked our employees how we could better support members of underrepresented groups at Hootsuite, they responded with two requests: help us create safe, inclusive spaces and provide more learning opportunities for all employees.
Based on their feedback, we launched our first Employee Resource Groups:
the Women's ERG, the Neurodiversity ERG, the Black ERG, the LGBTQ+ ERG & the Parents & Caregivers ERG. These groups are an important step toward educating everyone at Hootsuite about the lived experiences of these groups and they play a key role in guiding our collective journey to allyship.
Becoming allies for diversity
Real connection begins with learning about each other. Through our partners, we seek to learn and address the challenges faced by underrepresented groups. Their support also increases our pipeline of diverse talent, provides an opportunity to expand our network, and helps our leaders build diverse teams where everyone feels engaged and included.
Belonging isn’t about asking people to fit in. It’s about asking them to be who they are and be the best version of themselves.
A culture built on inclusion
At Hootsuite, we consider diversity and inclusivity throughout the employee lifecycle—from a prospective employee’s first point of contact, throughout the recruitment process, and well after hiring.
Accessible Recruitment Process
Throughout the hiring process, we ask candidates to raise any need for accommodation to help eliminate barriers to success and to keep our career opportunities accessible to all.
We provide standardized learning programs globally to create a fair and equitable employee experience - starting from your hiring process. Hiring@Hootsuite, Unconscious Bias, Challenging Your Bias and Building Inclusive Teams.
Balancing work and well-being
We’re wild about our health and wellness initiatives, and we know our people are wild about them too. Through these, we hope to create a safe space where employees can come exactly as they are and find the support they need to thrive in and out of the workplace.
We care about our people, but it’s not enough to just say that. On top of extended health benefits and lifestyle spending accounts, Hootsuite provides coverage for a variety of services where made available by law.
Mental Health Services
Gender Affirmation Surgery
Maternity and Parental Leave Top-ups
Pension Plan Matching
Long-term Disability Insurance
Family Care Leave Program
Mental Health Time
We are creating initiatives to encourage employees to take time off work to destress and enjoy their lives (because we work to live, and not vice versa).
Our employees enjoy half-day Fridays in the summer to spend more time outdoors in the sun.
We simultaneously unplug company-wide for a whole week to collectively focus on our health and wellness.
Our Vancouver offices not only meet strict building codes for accessibility, but
have also been redesigned for the needs of future office work based on employee
Multipurpose Wellness Room
Mobility device-friendly floor plan
Ergonomic furniture and workstations
Focus on collaborative spaces
Paving the way to understanding
When it comes to DE&I in the workplace, we foster a culture of belonging through
conversations that deepen our understanding of diverse experiences.
Lived Experience Series
Guest speakers from diverse backgrounds share their personal stories to challenge our biases, widen our understanding of experiences differing from our own, and support us on our journey to allyship.
DE&I Learning Programs
Taking the time to learn together reinforces Hootsuite's culture of belonging and supports employees in building a more inclusive environment for members of underrepresented groups.
News and updates
- The Hidden Environmental Costs of Downsizing an Office: What We Learned Remote work is better for the planet... right? Whether you're downsizing or ditching the office entirely, it can be a boon for the environment—if you do it right.
The Hidden Environmental Costs of Downsizing an Office: What We LearnedRemote work is better for the planet... right? Whether you're downsizing or ditching the office entirely, it can be a boon for the environment—if you do it right.Read more
- You Only Need One Hero to Change the World — But What If You Had 60? The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.
You Only Need One Hero to Change the World — But What If You Had 60?The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.Read more
- Hootsuite Chooses Benevity to Scale New Social Impact Initiatives Globally Hootsuite leverages Benevity's employee engagement solution to fuel 'Beyond the Nest', where employees are encouraged to volunteer in the communities in which they live and work.
Hootsuite Chooses Benevity to Scale New Social Impact Initiatives GloballyHootsuite leverages Benevity's employee engagement solution to fuel 'Beyond the Nest', where employees are encouraged to volunteer in the communities in which they live and work.Read more
- Hootsuite and Witness Change Share a Powerful Refugee Perspective Through 1000 Dreams Campaign 1000 Dreams campaign humanizes European refugee communities through powerful photo-storytelling on social media.
Hootsuite and Witness Change Share a Powerful Refugee Perspective Through 1000 Dreams Campaign1000 Dreams campaign humanizes European refugee communities through powerful photo-storytelling on social media.Read more
Our efforts in the community
Learn more about Hootsuite’s initiatives to create a positive
social impact on our communities and our planet.