The global state of digital in 2018—from Argentina to Zambia.
Guide your digital strategy with Kepios and Hootsuite’s global report on internet, social, and mobile adoption across 239 countries.
239 countries. One data-packed report.
Featuring expert analysis by Simon Kemp, our 2018 Global Overview report gives you everything you need to understand key trends including evolving digital behaviors, mobile and social usage patterns, and regional breakdowns.
With 4 billion people now online, we’re already seeing new digital behaviours emerge. Keyboards will be replaced by voice commands and cameras. Visual content will dominate social and messaging, and new technologies will offer richer digital experiences for people everywhere. To keep up, brands need to rethink their strategies, build new capabilities, and quickly adapt.
Understand global trends. Act on local insights.
Download our regional reports for a detailed look at the social, mobile, and ecommerce behaviors of the world’s emerging and advanced economies.
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The Americas
Gain a comprehensive look at the social media habits, mobile patterns, and ecommerce behaviors of consumers in North, Central and South America.
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Europe, Middle East and Africa
Uncover how social, ecommerce, and mobile behaviors are increasing, including regional insights for France, Italy, Germany, the U.K. and more.
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Asia Pacific
Understand mobile usage, key growth indicators, and emerging social media activities. Includes insights for Singapore, Australia, China, Malaysia, and more.
Not all trends are worth following.
From the rise of machines to the momentum of mobile video, Hootsuite’s 2018 Social Media Trends report shows you the five best opportunities ahead in 2018.