Build a social-first campus with the no. 1 social media management tool for education
Hootsuite helps campuses connect with students, alumni, and staff — all from one secure platform. Engage audiences, elevate your school’s reputation, and create a modern student experience that builds lifelong loyalty.
Lead your institution with confidence on social and beyond
Hootsuite simplifies social media management for education, helping universities protect their reputation, measure impact, and engage their communities from one unified platform.
With Hootsuite, you can tap into 150 million data sources across 187 languages to discover what students, alumni, and the public are saying in real-time. Then you can use those insights to craft content that engages your community.
Safeguard your brand with real-time social listening. Detect issues before they escalate, track sentiment, and respond swiftly to student and public concerns — so your institution remains trusted, transparent, and respected.
Show the real impact of your social media efforts. Hootsuite connects social performance to measurable outcomes like applications, enrollment, event participation, and alumni giving so leadership sees the results that matter most.
Manage your entire university’s social presence from one secure dashboard. Plan, schedule, and publish at the best times for engagement, empower teams to collaborate efficiently, and maintain a consistent voice across every channel.
On a daily basis, we’ll look out for what our students are saying online and spark genuine, one-to-one conversations with them. That one interaction could mean the difference between that student choosing us over another university — from a commercial point of view, that’s a potential £27,000.Attract students, save time, and protect and grow your brand
Harness the power of AI, analytics, and advocacy to turn every insight into action. Hootsuite for higher education helps your institution predict trends, outpace competitors, and inspire your campus community to share your story.
Turn insights into engaging content instantly with AI
OwlyGPT transforms your data into creative storytelling. Use real-time listening insights to generate images, captions, and responses that resonate with students, faculty, and alumni. No more guessing what works — OwlyGPT helps you craft relevant, timely messages backed by live audience intelligence.
Gain an edge over other institutions
Conduct deep competitive analysis, tracking how peer institutions perform on social media in real time. Benchmark audience growth, share of voice, sentiment, and engagement across networks, and uncover the topics and campaigns driving their success. Plus, generate competitive insight reports instantly.
Predict what matters most to your audience
Use real-time social listening insights to understand what future students care about — from campus life to career outcomes — and tailor your campaigns accordingly. With predictive forecasting, sentiment analysis, and AI-powered trend detection, Hootsuite helps you see what’s next and stay two steps ahead.
Manage communications effectively — even during a crisis
Bring every student, parent, and alumni message into one inbox. Hootsuite helps you respond faster, pause publishing in a crisis, and keep your community informed and engaged. Plus, you can track and address crises and misinformation in real-time to ensure every situation is under control.
Turn your staff and alumni into your strongest social advocates
With Hootsuite Amplify, faculty, staff, and alumni can easily share pre-approved content that showcases your institution’s achievements and values. From promoting events to celebrating student success, Amplify empowers your community to extend its reach authentically.
All the tools you need to engage students and streamline your workflow
Publishing pause
In the event of a crisis or big sentiment shift, instantly pause all publishing and scheduled content with one click.
Automated inbox
Reduce response times with a single inbox featuring auto-responders, suggested saved replies, and language detection.
Approval workflows
Set up automated, custom approval workflows so the right people can approve content faster.
Trusted by top institutions
Book a risk-free demo to see for yourself how Hootsuite helps universities
See how Hootsuite helps colleges and universities connect, engage, and grow with confidence. Book a demo today and unlock the full power of Hootsuite for your institution.