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Our world is digital

Social and messaging platforms have increasingly become where people look to engage with brands and organizations. Sparkcentral by Hootsuite provides a future proof customer care platform to enable digital conversations and connections for a seamless customer journey.

Sparkcentral is the perfect solution for our messaging-first strategy. In only 4 weeks we were up and running with WhatsApp and the Sparkcentral platform!

Jef Van In CEO AXA Belgium

Available as a standalone offering, Sparkcentral makes managing customer interactions easy:

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The core of Sparkcentral is an Automated Message Distribution (AMD) engine that supports high-growth message volumes via 1:1 messaging apps such as Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and web/in-app chat with a truly asynchronous (session free) agent workflow


Sparkcentral’s AMD coexists with existing, more traditional call distribution functions in the contact center. It is best-of-breed for brands at any stage of maturity in their digital customer care offering - whether that’s wanting to transform from more traditional contact centers to digital, or to further excel their digital customer care offering.


Sparkcentral also integrates seamlessly into a contact center by synchronizing all digital interactions with your CRM systems such as Zendesk, Microsoft Dynamics CRM and Salesforce CRM, offering a 360-degree view of the customer.


The solution features a Virtual Agent Framework to let AI-powered chatbots collaborate with live agents in a way that yields both the highest agent productivity while offering the best customer experience.

We love working with Sparkcentral because they share our vision on delivering excellent customer service. Because of our personal approach, we’ve grown from a local Belgium store to an international eyewear brand.

Eline De Munck CEO/Founder Odette Lunettes

Start elevating your customer care today