Faced with growing demands from its clients, insurance company Mapfre knew that it needed to restructure its social media accounts. However, this new model needed to meet a very specific combination of needs. On the one hand, the many different teams located in countries around the world needed to retain their autonomy. On the other, this same model also needed to provide a unified, secure and global way of working from a corporate perspective.
For a look into the challenges faced and successes achieved by Spain’s leading insurance company, download Mapfre’s story now.