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Hootsuite Ads Terms

Last Modified: July 9, 2024

These Hootsuite Ads Terms (the “Ads Terms”) apply to all Hootsuite Enterprise Services and/or Hootsuite Self-Serve Services which allow you to create and manage paid content on Social Networks or any other third party advertising platforms (“Advertising Platforms”). These Ads Terms are incorporated into, and form part of, the terms applicable to your access to and use of the Hootsuite Enterprise Services and/or Self Serve Services, as applicable (the “Agreement”). Capitalized terms not defined in these Ads Terms have the meanings given to them in the Agreement.

1. Advertising Platform Accounts.

The Hootsuite platform provides you with technical functionality which allows you to publish and manage ads on Advertising Platforms. In order to use this functionality, you must be a registered user, and have an advertising account with the relevant Advertising Platform. You agree that we may receive payments from the Advertising Platforms based on your ad spend, pursuant to our agreements with the Advertising Platforms.

2. Payments to the Advertising Platform.

In addition to the payment of your Fees to Hootsuite, you remain responsible at all times for paying the relevant Advertising Platform directly for any ads purchased through the Enterprise Services and/or Self Serve Services.

3. Customer Responsibility.

You will not provide us with any Ads Content that contains any personally-identifiable information unless you have the consent of all personally-identifiable individuals or you are able to rely on another lawful basis for such use.

4. Ad Spend Limit.

If your purchased subscription includes a spend limit (the “Ad Spend Limit”), and you exceed the Ad Spend Limit, we reserve the right to immediately upgrade your subscription with an increased Ad Spend Limit for the remainder of the Term of the applicable Authorization Form and you will pay the additional fees associated with any such upgrade. Alternatively, Hootsuite reserves the right to give you notice of such upgrade prior to reaching the Ad Spend Limit and revoke your access to Hootsuite Ads when you reach the Ad Spend Limit if you have not agreed to pay the additional amounts associated with an upgrade. You may also elect to upgrade your subscription with an increased Ad Spend Limit at any point during the Term of the applicable Authorization Form. It is solely your responsibility to monitor your Ad Spend Limit.

5. Additional terms for specific Advertising Platforms. 

  1. X Ads. By using the X Advertising Platform, you authorize Hootsuite to act on your behalf in providing these services to you and agree to be bound by the applicable X Master Services Agreement (which may include https://legal.twitter.com/ads-terms/us.html or https://legal.twitter.com/ads-terms/international.html), including any policies or guidelines incorporated therein.

  2. LinkedIn Ads. By using the LinkedIn Advertising Platform, you authorize Hootsuite to act on your behalf in providing these services to you and agree to be bound by the applicable LinkedIn Ads Terms (which incorporates the LinkedIn User Agreement and LinkedIn Advertising Policies) and such other policies or guidelines incorporated therein. 

  3. Meta Ads. Meta has a range of products that can be used as Advertising Platforms. By using any Meta products as an Advertising Platform, you agree to be bound by the Meta Advertising Standards, including the Facebook Community Standards and the Instagram Community Standards. Use of the Facebook Advertising Platform has additional requirements. You authorize Hootsuite, to the extent required by Facebook, to enter into the Facebook Advertising Terms and Conditions on your behalf and you agree that Hootsuite shall act on your behalf in providing these services to you. You agree to be bound by the Facebook Advertising Terms and Conditions, including any policies or guidelines incorporated therein. Solely with respect to your ads delivered through the Facebook Advertising Platform, Facebook shall be a third party beneficiary under this section.