Hootsuite to support customers through new integration via the launch of a full suite of educational resources Vancouver, BC – May 26, 2022 —Today, Hootsuite, the global leader in social media management, is proud to announce it has joined the Content Marketing speciality within TikTok's Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimize their TikTok content alongside their other platforms, from one integrated tool. “It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers.” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialize with the world, and have identified the pain points our customers face in creating this type of content.I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.” To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources including: Culture guide: helping brands to navigate the platform by decoding its ever-evolving trends and key aspects of the tool, such as sound, aesthetics, types of videos and slang.  Newsletter: highlighting new trends to keep an eye on, providing tips and tricks for engaging with audiences, and spotlighting inspirational content from which to glean key learnings.  Workshops and webinars: hosted across global regions to walk customers through video content development and provide region-specific tips on increasing engagement.  Blog content series: going back to the basics by demonstrating the value of TikTok in growing business and building a stronger relationship with customers, as well as providing concrete tips on growing TikTok following, creating ads, and more.  "At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities." A survey conducted with Hootsuite customers revealed that around 38.5 per cent are active users of TikTok as a part of their company’s social media strategy and 63 per cent of customers intend to start using the platform in 2022. By way of the new integration capabilities, customers will now have the ability to elevate their content sharing experience on TikTok, and feel empowered to take the leap with Hootsuite as a trusted partner. The new capabilities will enable customers to: Manage: Schedule and publish content to TikTok within the Hootsuite platform, increasing efficiency by managing content creation across all social networks in one place.  Engage: Moderate and engage with comments in real-time, delivering impactful customer experiences that build stronger relationships with their audience.  Understand: Gain insights on post performance and user engagement to gain a deep understanding of audience motivations, informing future content and campaign development. TikTok is an immersive, digital platform that enables users to express creativity through self-expression, connect with diverse communities, and build authentic relationships through the power of video content. TikTok is influencing the shift in content trends at lightning speed, and launching this integration will help brands navigate this powerful shift while giving Hootsuite customers the support they need to either successfully scale their current TikTok accounts, or easily begin using the entertainment platform. For more information on how Hootsuite is helping customers be  fearless on TikTok, visit https://hootsuite.com/tiktok-guide.

Release of new features will help users personalize, schedule and share content through Microsoft Teams Vancouver, BC – May 24, 2022 — Today, Hootsuite announced that it has upgraded the content sharing capabilities within Amplify by Hootsuite for Microsoft Teams.  By way of this enhanced content experience, new features and functionalities have been built into the integrated ecosystem within Teams. As licensed Teams users, employees now have the ability to personalize, schedule and share content to their social channels through the Amplify by Hootsuite app in Teams. Personalize: To add authenticity and personal flair to the shared content, users can personalize their posts to include mentions, emojis, shortened links, and more.  Schedule: Users can save time by creating numerous posts at once and scheduling them to become available to their network. Share: For increased collaboration, users can share the posts they like with their colleagues directly through Teams.  “Empowering employees to help build your brand’s social influence is an incredible way to engage your most valued asset—your people—while also extending your company’s social and overall reach,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re excited to partner with Microsoft Teams and create a more seamless experience for our customers.” In 2021, Hootsuite unveiled its integration into Teams, which has enabled brands to extend their reach through social influence, transform employees into engaged advocates, and reduce risk by providing shareable messaging that is accurate, clear and on-brand. Through Amplify by Hootsuite, brands are uniquely positioned to simultaneously increase their online visibility and leverage employee advocacy across the organization.  “Hootsuite’s rich integration with Microsoft Teams will give employee advocates a powerful way to realize the potential of their social footprint while staying in the flow of work,” said Niranjan Deo, Sr. Director Teams & Platform, Microsoft. To access the upgraded Amplify by Hootsuite for Microsoft Teams, existing Amplify licensed Teams users will receive an alert to initiate a software update which will enable the new features. New users can download the updated version of the application and will automatically have access to all of its enhanced features.   

The social media management leader officially opens its first US hub in Atlanta Vancouver, BC - May 18, 2022—Hootsuite welcomes Sherry Johnson as sales director in its first official US hub in Atlanta. The social media management leader looks forward to rapid expansion in the region,  with plans to hire more than 60 Atlanta-based positions by the end of 2022. Johnson brings extensive leadership experience to Hootsuite with nearly 20 years spent in sales across multiple industries including  technology and pharmaceuticals.  "With over half of the world’s population on social media, social has become one of the most effective ways for businesses to connect with their audiences," said Sherry Johnson, Head of Sales in Atlanta, Hootsuite. "Hootsuite is a pioneer and global leader in social media management software—I look forward to sharing my expertise and working synergistically with the team in the next level of the company's growth and success." Hootsuite empowers its people to choose where and how they work either in the office, remotely, or as a combination. The Vancouver headquartered company’s 15 global offices, referred to as “Nests,”  are flexible and creative hubs built for collaboration and social connection.  The Hootsuite Atlanta office is in the WeWork Coda—a LEED Platinum office facility and center of innovation in Midtown Atlanta‘s Tech Square.  “We are thrilled to welcome Hootsuite to WeWork Coda,” said Errol Williams, Territory Vice President at WeWork. “As more and more companies adopt hybrid work solutions that support employees' ability to choose when, where and how they work, WeWork’s flexibility is providing solutions for companies of all sizes and needs. Hootsuite is a leader in embracing a distributed workforce, and we’re excited to welcome their newest Nest to the WeWork Atlanta community.” The new Atlanta office features collaborative and relaxed soft-seating areas,  sound-proof phone booths, ergonomic chairs, gender-neutral and accessible bathrooms, sit-stand desks, a dedicated wellness room, biophilia across the whole space and art and whiteboards in most meeting rooms.  The design of the  Atlanta office followsHootsuite’s Vancouver HQ redesign. Looking ahead, Hootsuite is examining each of its workspaces to see how it can make changes to ensure they are more inclusive and prioritize employee wellness. Collaborative areas, wellness rooms, the Robin app and added biophilia are just some of the features that are planned for other Hootsuite workspaces. In early April, Hootsuite also announced the appointment of its new Chief Product Officer, Natalia Williams. Williams is based in Hootsuite’s new Atlanta office, and is a graduate of Georgia State University, a valued Hootsuite customer and partner. For more information on available roles please visit: http://ow.ly/RifI50GO71k

Through the launch of a mentorship program, Hootsuite employees will shed light on their lived and sector experience to support BYP Network members’ career development Vancouver, BC - May 16, 2022 - Hootsuite, the global leader in social media management, is proud to announce a new partnership with BYP Network, a platform connecting the Black professional community with corporations to enhance networking, create career opportunities and improve Black visibility globally.  With more than 150,000 members across five continents, BYP Network has made significant headway in changing the Black narrative and creating a future where Black professionals can see themselves represented across all industries. Through this partnership, Hootsuite will have access to post positions to BYP Network’s job board, contribute content for the BYP blog, and have an employer profile page that highlights its company culture and values, recruitment and hiring process, professional development opportunities and progress in creating a diverse and inclusive workplace.  Hootsuite is also launching a mentorship program as part of this initiative, through which 10 employees will support and empower members of BYP Network through upskilling and career development over a six-month period. Of those participating as mentors, eight employees identify as part of the Black community and two will support as allies.  “The work that BYP Network is doing to empower Black professionals and elevate Black talent across industries is incredible, and long overdue,” said Omarie Allen, Manager IT Help Desk in EMEA,Hootsuite. “While awareness of the challenges preventing Black talent from securing employment has certainly improved, there is still a long road ahead in breaking down these barriers. I’m thrilled that members of our Black Employee Resource Group have the opportunity to participate in this mentorship program and look forward to the positive contributions this program will bring in changing the Black narrative in the tech sector.” “Diversifying acquisition pipelines and driving positive change that amplifies Black talent would not be possible without corporate partners who share our commitment to making a difference,” said Meera Raikundalia, Co-founder and Head of Partnerships, BYP Network. “Hootsuite’s commitment to its people and progress in creating an environment that both welcomes and empowers diverse talent is inspiring. We’re proud to bring Hootsuite onboard to further our mission.”

Hootsuite appoints new head of region as company continues its expansion in EMEA Vancouver, BC - May 9, 2022— Today, Hootsuite welcomes Mike Barclay as the VP of Sales in the EMEA region. This marks a significant milestone in the company’s rapid expansion and tenured presence in EMEA, following  its new office reopening in London and the acquisition of Sparkcentral, a social customer care platform developed in Belgium. Barclay brings more than two decades of extensive leadership and sales experience to Hootsuite, with nearly 25 years spent leading teams across multiple industries including technology and retail. Mike brings proven expertise in delivering revenue growth and exceeding bottom-line objectives  across high-growth and scale-up organizations.  “I doubt that any person, let alone brand, would deny the power and diversification of social media to connect with their audience. Hootsuite has led the way in enabling marketers to harness social platforms to expedite growth, and I could not be more delighted to join the organization and continue driving this forward in the EMEA region” said Mike Barclay, VP Sales, EMEA, Hootsuite. “We have a big job ahead of us to continue to impress our customers while dynamically changing the world. I will be laser focused on fuelling our trajectory by empowering super talented, value-driven teams to do what they do best!” Mike joins Hootsuite from Affise, a performance marketing software company, where he was VP Global Sales. Based in London, Mike has extensive international experience scaling in diverse markets, a key requirement for the next phase of Hootsuite's growth plans. “Mike’s customer-centric leadership style will thrive in Hootsuite’s customer obsessed environment.  His strong track record of exceptional sales leadership will elevate our organization,” said Melissa Murray Bailey, CRO, Hootsuite. “As a regional leader, Mike will work closely alongside EMEA leaders to collaborate, align, and fuel growth. I’m excited to work alongside Mike as we continue to rapidly expand our presence in the region.” Back in March, Hootsuite reopened its re-imagined London Nest (office space),  alongside one of London’s leading flexible workspace providers,LABS. Hootsuite’s redesigned Holborn-based office space puts workforce preferences, employee wellbeing and the future of work front of mind with collaborative and relaxed soft-seating areas, sit-stand desks,  under-desk treadmills and bikes, a dedicated wellness room, and more.  In January 2021, Hootsuite acquired Belgium based Sparkcentral,  a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. With the addition of the Sparkcentral team in Hasselt, Belgium eight of Hootsuite’s 15 offices are located in EMEA.  Mike Barclay’s Social Connector: LinkedIn

Hootsuite partners with content creator Maayan Gordon to provide social media guidance and support to small businesses in more than 100 U.S. cities across 48 states Vancouver, BC - May 2, 2022- In celebration of Small Business Week, Hootsuite, the global leader in social media management, today announced the official launch of Main Street Tour Powered by Hootsuite (“Main Street Tour”), a cross-country movement supporting and showcasing small businesses across the United States. Launched in partnership with entrepreneur and content creator Maayan Gordon, Main Street Tour is a first-of-its-kind, purpose-driven initiative designed to shine a light on the positive impact that small business brings to our communities. From now until September 2023, Maayan will visit small businesses in more than 100 U.S. cities across 48 states, capturing their stories and empowering them to transform digitally by leveraging the power of social media. “Main Street Tour was designed to start a movement and to uncover small businesses’ personal power in making a difference,” said Maayan Gordon, social media content creator and entrepreneur. “Disruption is a vehicle for positive change. It’s so important to amplify the voices of those doing good in their communities and empower others to be conscious leaders. I’m thrilled to partner with an organization like Hootsuite who shares these same values, and can’t wait to see the positive change we’ll drive together through this initiative.” During each visit, Maayan will work with entrepreneurs and small business owners to create content that tells their unique story, and deliver social media-focused workshops designed to help business owners continue driving success in the long-term. The sessions will include a demo of the Hootsuite platform, an overview of the various social media networks and support in building a sound social media strategy. Mayaan will also provide a TikTok training program specifically designed for small businesses, which she built based on lessons learned from growing her own channel to more than two million followers. “Small businesses are the backbone of our country, yet so many struggle to have their voices heard,” said Maggie Lower, CMO, Hootsuite. “Maayan’s passion for community, relationship building and social for good makes her the perfect partner to amplify these voices. We’re thrilled that we have the opportunity to bring these inspiring stories to the forefront and to support small businesses as they dive deeper into the world of social media.” Kicking off Small Business Week, the Main Street Tour is in Salt Lake City from May 4-11. This follows a successful visit to Austin where, as part of the South by Southwest festival and prior to the official tour launch, Maayan met with customers Mojo Coffee and Innovetive Petcare to enhance their social media presence.  “Maayan is an experienced storyteller, and she inspired our company to see past the four walls of our veterinary clinics and curate content that forges a deeper connection with our audience,” said Malia Rivera, vice president of marketing, Innovetive Petcare. “Before our visit with Maayan, we created social media posts. After meeting Maayan, we’ve created a social media strategy using Hootsuite that positions us as an authentic and powerful brand.” “Our visit with Maayan was enlightening and engaging. She really knows how to connect authentically with people both in person and through a digital format,” said Austin Moon, owner and co-founder, Mojo Coffee. “We’ve made adjustments to our content strategy to engage more personally with our audience on social and we’re thrilled to see the positive change in our results.” Additional cities being visited throughout the tour include Denver, Chicago, New Orleans, Mississippi, New York City, Philadelphia and many more. For a full list of cities being visited as part of the Main Street Tour, visit https://www.themainstreettour.com/route.