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VANCOUVER, BC — MAY 9, 2023 — Hootsuite today announced the appointment of Jessica Hartigan as Chief Revenue Officer (CRO), where as part of the executive leadership team she will focus on the holistic view of the customer, supporting and enabling the company’s customer facing functions. Jessica brings years of sales, high-growth leadership and customer-centricity experience to her new role. Ellen Terchila joins the company as Chief Customer Officer (CCO), reporting to Jessica and as part of the executive leadership team she will oversee customer success, customer support, and professional services. “I have witnessed first hand the impact of Jessica’s leadership and ability to build cohesive and high-performing teams focused on the customer,” said Irina Novoselsky, CEO, Hootsuite. “Her unwavering focus, coupled with her proven track record of scaling user, partner and revenue growth will take Hootsuite to new levels.” Jessica joined Hootsuite most recently from CareerBuilder, where she spent over a decade impacting revenue growth across the business while progressing across leadership roles to optimize the organization’s sales engine. Ellen was most recently Chief Customer Officer at Electric AI, an IT infrastructure software company. “After more than 14 years of guiding customers through the wild world of social, Hootsuite has earned unmatched global brand recognition, proven by the long list of brands like U-Haul, City of New York, Allianz, Georgia State University, Interac and Clarins that trust our social solutions to power their success,” said Jessica Hartigan, CRO, Hootsuite. “Adding Ellen to the team signals our commitment to our customers as well as our revenue organization. This is a phenomenal opportunity and I look forward to helping to unleash the power of our immensely talented team as we attack this under-penetrated market together.” “I have watched with great respect over the years the impact Hootsuite has had in establishing the social media management space and the love Hootsuite customers possess for the brand, and I am thrilled to be returning to the martech SaaS space,” said Ellen Terchila, CCO, Hootsuite. “Hootsuite recently ranked the highest among our main competitors in the social media management space in G2’s 2023 Awards in both the ‘Best Software Product’ and ‘Best Marketing Products’ categories. So much great work has already been done to develop products our customers need, and I look forward to working with this team to drive even more success for our customers worldwide.” 

Hootsuite reinforces its commitment to helping customers overcome day-to-day creative block on social with latest AI-powered content creation tool — OwlyWriter AI   VANCOUVER, BC — APRIL 19, 2023 — As the global leader in the social media management space, Hootsuite understands the importance of efficiency and ease better than anyone. To deepen its commitment to tackling its customers' content creation woes, Hootsuite is excited to announce the launch of its AI-powered content generator, OwlyWriter AI.  To match the speed of social, social marketers are pumping out content with agility, every single day — accompanied by the inevitable challenge of creative block. From launching a comprehensive suite of content creation aids, to equipping social marketers with a social media toolkit to overcome creative dry spells, Hootsuite has been dedicated to enabling more effortless content creation with readily-available content and ideas to scale on social. Enter, OwlyWriter AI.  OwlyWriter AI has been developed as a clear, step-by-step tool that requires very little information to generate post ideas and captions that are tailored to social. This content creation tool provides social marketers the opportunity to automate content creation tasks that will help simplify writing processes, spark innovation and inspiration, save time and boost efficiency in workflows. “When we asked our customers the biggest challenge they face as social media managers, nearly  one-third of them told us it was ‘difficulty coming up with content ideas’,” said Natalia Williams, Chief Product Officer, Hootsuite. “With our customers at the heart of our product experience, we set out to design a tool that would make social-first content creation seriously easy, and help our customers break away from the ‘sea of content sameness’ on social, all at once.” Eliminating ‘starting from scratch’ with OwlyWriter AI  Hootsuite’s AI-powered content generator, OwlyWriter AI, leverages Generative Pre-trained Transformer technology (GPT) and prompt engineering to help make content creation simpler for its customers — all while eliminating the feeling of staring at a blank canvas. To get social creative juices flowing, this AI-powered content tool will help inspire social content ideas, generate brand-new formula-driven copy, turn web content into social posts, and rewrite top-performing posts with just a few simple prompts. Here are the five ways OwlyWriter AI can help generate content for social use cases:  Repurpose top-performing posts: by identifying best performing organic content, OwlyWriter AI helps re-write content that is proven to drive engagement and reach to recreate the magic without the duplication. Write brand-new captions: guiding users through a menu of options, OwlyWriter AI instantly turns answers into captions that can be tailored to social channels, or can be inspired by unique copywriting styles such as HOOK (Headline, Offer, Unique angle, Kicker), AMP (Attention, Marketing Positioning, Proof), WIIFM (What’s In It For Me), AIDA (Attention, Interest, Desire, Action). Get content inspiration and get started: thinking of OwlyWriter AI as an extension of the creative content team, users can feed simple prompts to generate content ideas and accompanying post options.  Produce topical social posts: by providing OwlyWriter AI with a link to web content, such as a recent blog post or thought-provoking article, content from that webpage can easily be generated and turned into a social post.  Boost audience engagement through key dates: to help social marketers tap into popular holidays, OwlyWriter AI can generate relevant celebratory content ideas — in turn, increasing timely engagement on social.  Hootsuite is launching OwlyWriter AI as an open beta to its customers free of cost, for a limited time, to collect valuable feedback that will inform OwlyWriter AI’s continued innovation. These insights will help deliver more tailored improvements to the content tool as Hootsuite works to embed OwlyWriter AI throughout its entire product experience and content creation workflows for customers. “We’re committed to continue building OwlyWriter AI’s powerful end-to-end social publishing capabilities into the multiple touchpoints where our customers struggle to come up with content ideas, create engaging posts and populate blank social content calendars. That is the future of OwlyWriter AI.” added Williams. For more information on OwlyWriter AI, visit our website here. 

Hootsuite recognized for robust and inclusive benefits package offered to employees in British Columbia and globally VANCOUVER, BC — February 14, 2023 — Hootsuite is pleased to announce it has been honored as part of  British Columbia’s Top Employers of 2023, presented by Mediacorp Canada Inc. Now in its 18th year, this special designation recognizes British Columbia employers that lead within their industries through offering exceptional places to work.  “We’re honored to be recognized as a leader within BC’s Top Employers of 2023,” said Tara Ataya, Chief People & Diversity Officer, Hootsuite. “It is humbling to be recognized among other organizations that are fostering environments where employees can realize their fullest potential, while safely bringing their authentic selves to work, every single day.” Hootsuite was included in the list due to its robust and inclusive benefits package, with specific recognition of its mental health benefits, progressive paid time off policies, and family-friendly benefits offered to adopting, surrogate, birthing and non-birthing parents.  "This year's winners are exploring ways of recognizing employees that go beyond compensation in meaningful ways," said Kristina Leung, Managing Editor, BC Top Employers Project.  The annual competition was open to any private or public sector employer—regardless of company size—with a head office in British Columbia. Employers throughout British Columbia were evaluated by the editors at Canada's Top 100 Employers using the following criteria to determine which offer the most progressive and forward-thinking programs: Workplace Work Atmosphere & Social Health, Financial & Family Benefits Vacation & Time Off Employee Communications Performance Management Training & Skills Development Community Involvement “Without the daily interaction that comes from being around your colleagues in person, employees can feel isolated from the community that organically forms in a workplace," said Richard Yerema, Executive Editor, Canada's Top 100 Employers Project. "Winning employers foster that connection by ensuring their employees are seen and heard, particularly when it comes to thanking their people for hard work or a job well done." Learn more about the BC Top Employers Project and winners here. 

Hootsuite ranked highest among main competitors in the social media management space in ‘Best Software Products’ and ‘Best Marketing Products’ categories VANCOUVER, BC — February 9, 2023 — Hootsuite is proud to announce it has been recognized within several categories of G2’s 2023 Best Software Awards, ranking highest among main competitors in the social media management space in both the ‘Best Software Product’ and ‘Best Marketing Products’ categories. As a leading software marketplace used by more than 80 million software buyers annually, G2’s annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users.  This year, Hootsuite was featured in a total of six categories in G2’s 2023 Best Software Awards, including:  Best Software Products Marketing Products Small Business Products  Mid-Market Products  High Satisfaction Products Global Software Companies “We’re honored to be recognized, once again, as a leader in our space in G2’s 2023 Best Software Awards,” said Irina Novoselsky, CEO, Hootsuite. “We’ve been leading the way in this category for over a decade, and helping organizations harness the power of social media to make their businesses successful. This recognition is a true testament to our dedication of providing our customers with the most competitive product to help guide them through the wild world of social.”  “While G2 publishes the Best Software Awards each year, they’re really awards from customers,” said Sara Rossio, Chief Product Officer at G2. “Representing a vote of confidence from real software users, these awards also spotlight those that have risen to the top among thousands of companies. With 2 million+ verified software reviews, the most in a single destination, our marketplace features more than 145,000 products and services across 2,100 different categories. Congratulations to all those named, as buyers will continue to lean on these awards as a trusted source to inform their software decisions in the year ahead.” The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores, based on reviews across all categories they are a part of. To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. The scores only reflect data from reviews submitted during this evaluation period. Learn more about the methodology used to calculate G2’s Best Software Awards here.

Hootsuite reinforces commitment to guiding its customers through the wild world of social, launching creative workbook and suite of product features to help social practitioners overcome creative writers’ block VANCOUVER, BC — February 6, 2023 — Content creation is not an easy feat. Everyone knows the familiar feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank. Whether you’re ideating a blog, building a presentation or creating social content, being creative and delivering content gold — on top of all of the other hats that you’re wearing each day — is exhausting. The global phenomenon known as Writer’s Block impacts us all, and for social practitioners — who have to continuously create content to keep their social feeds full across multiple platforms — it strikes more often than not. Social marketers constantly struggle with a lack of ideas and readily-available content to post on social, as well as a lack of time to find inspiration. In fact, in a recent survey of over 2,500 Hootsuite customers, 32.63% of respondents cited difficulty coming up with content ideas as the most significant challenge they face daily.  That’s why today, Hootsuite is excited to announce the release of ‘Drawing Blanks: a Creative Workbook for Social Marketers.’ (No longer) Drawing Blanks Tapping into one creative pursuit has been proven to drive innovation in others, with art being one of the most powerful driving forces in this realm. Demonstrating this, a study by Drexel University found that when people completed artwork — even something as minor as doodling — they felt happier and saw an increased desire to engage in additional creative pursuits.  Drawing Blanks: a Creative Workbook for Social Marketers was created with this at the forefront, combining fill-in-the-blanks artwork and wisdom from Hootsuite’s very own social team to help social practitioners unleash their creative potential — and overcome writer’s block when it inevitably strikes.  The workbook bridges the gap between a blank screen and a completed social post with: Coloring-book style illustrations inspired by popular social media memes and out-of-the-box visuals, encouraging social marketers to step away from the blank screen and get their creative juices flowing. Does taking a break to color in Mona Lisa with an iPhone or the housewife-yelling-at-a-cat meme sound productive? Look no further. Content tips and tricks, providing social marketers with actionable advice to get started on creating impactful social content. From tips on using creators and connecting with Gen Z to capitalizing on that viral post, we’ve got it covered. “There is a massive void in the social media marketing space when it comes to supporting marketers with idea generation and content creation,” said Billy Jones, Senior Director of Brand Marketing, Hootsuite. “Creating social content is often not seen as a creative act. But it absolutely is — and coming up with fresh, engaging ideas on a daily basis, across multiple channels, is not easy. That’s where Drawing Blanks comes in; by providing the creative inspiration to get started, we’re helping marketers overcome their writer’s block and ignite their creative talent.” Hootsuite Reveals Comprehensive Suite of Content Creation Aids Furthering its commitment to helping social marketers feel empowered to be creative, Hootsuite has developed a suite of product integrations and features to drive inspiration across all touchpoints on the content creation journey. To help build its customers’ confidence in creating effective content, Hootsuite has launched: Recommended hashtags: an AI-powered generator within Hootsuite Composer, which generates hashtag suggestions by analyzing the content of the social post or supporting image.  Integration with Canva, allowing users to create and edit compelling visual content in Canva and share across social networks — all from directly within the Hootsuite dashboard.  Content inspiration library: a catalog of content ideas within the Hootsuite platform, organized into four categories — convert, educate, inspire and entertain — to help social marketers find new inspiration for content and fill gaps in their content calendar. Each idea is supported by a recommendation on why/how to use the theme (i.e., using ‘Throwback Thursday’ to revisit a memorable point in time for the brand), a fully customizable image, and templated thought starters to get started on post copy. Grammarly integration in Hootsuite Composer, helping users write clear, concise and mistake-free content through advanced copy suggestions, as well as grammar and spell checks. “Even for the most creative social marketer, finding the inspiration to continuously create content can be daunting. What we know, however, is that tapping into right brain creativity is at our customers’ fingertips — and technology is the tool to get them there,” said Natalia Williams, Chief Product Officer, Hootsuite. “We have one of the most comprehensive suites of content aids in the social space. Through our suite of product features, we’re helping customers overcome the barriers in their content creation journey and making it easier for them not only to post, but to feel confident in the creative content they are sharing.” ‘Drawing Blanks: a Creative Workbook for Social Marketers’ can be downloaded here. 

Experienced technology leader with a proven track record of delivering customer value appointed to lead the next chapter of Hootsuite’s continued growth and profitability VANCOUVER, BC — January 18, 2023 —  Hootsuite today announced that the company’s board of directors has appointed Irina Novoselsky as Chief Executive Officer. She will assume leadership of the company, and a position on the board effective immediately. Novoselsky succeeds Tom Keiser who has stepped down from his position as CEO. “We thank Tom for his leadership and service as he navigated the company through the pandemic and created a strong foundation for Hootsuite’s continued growth,” said Julie Herendeen, Board Chair. “As social media becomes more critical than ever to businesses, the board welcomes Irina Novoselsky as Hootsuite’s CEO,” said Herendeen. “Irina is a proven, results driven leader with deep experience leading high velocity, high scale businesses, delivering customer-focused innovation and building operationally excellent teams. Her experience together with her drive and passion for the business make Irina the ideal candidate to lead Hootsuite in their next chapter of profitable growth at scale.” Irina was most recently the CEO at CareerBuilder where she successfully led the global HR technology company through significant transformation, expanding its audience, enhancing the product and user experience, and driving operational excellence to best meet customer needs. “Hootsuite is the most trusted and recognized brand in social media management with nearly five times the customers of its nearest competitor — I’m honored to lead the company in its next growth chapter,” said Novoselsky. “Social media management is a largely untapped and growing $28 billion global market opportunity. I’m eager to partner with the talented team at Hootsuite to continue to delight our customers and deliver the products and services they need to successfully navigate the world of social.”  “Irina’s strong leadership track record coupled with her deep operational and financial experience gives her a unique ability to quickly and effectively connect the customer and the product to drive business results,”  said Jeff Lieberman, Managing Director, Insight Partners. “She is the decisive leader Hootsuite needs to achieve our ambitious long-term goals.”