Spot trends before your competitors

The platform uses Talkwalker’s AI-powered analytics for social media trend monitoring, tracking spikes in mentions, keywords, hashtags, and sentiment in real time.

It analyzes conversations across more than 30 social media networks and 150 million websites, then uses influencer mapping and conversation clustering to reveal who and what is driving each trend.

With predictive insights, forecast visualizations, and proactive alerts, you can plan content, campaigns, and product moves before trends peak and position your brand ahead of the curve.

Yes. Hootsuite powered by Talkwalker AI supports multilingual and global social media trend monitoring, allowing you to discover and analyze trends across different languages, regions, and markets.

Trends are detected in real time, with dashboards and alerts updating as soon as new data is collected. This enables fast awareness and response, making the platform an effective trend research tool for teams that need to act quickly.

Yes, Hootsuite powered by Talkwalker AI offers a comprehensive suite of visualization tools designed to make trend analysis intuitive and actionable. 

The platform features interactive trend graphs that display the rise and fall of topics over time, enabling you to quickly spot emerging patterns or anomalies.  Heatmaps allow you to see when and where conversations are intensifying, while topic clouds visually highlight the most discussed keywords and themes. 

Additionally, customizable dashboards let you aggregate all relevant trend data, metrics, and visualizations in one place, tailored to your team’s specific needs. 

These visual tools not only simplify complex data but also support faster, more informed decision-making as part of your ongoing social media trend monitoring workflow.

Absolutely. Hootsuite powered by Talkwalker AI enables you to configure highly customizable alerts for the trends and topics that matter most to your brand. You can set up notifications for sudden spikes in conversation volume, significant sentiment shifts, or the appearance of new keywords and hashtags.

These alerts are delivered in real time, ensuring you’re immediately informed of critical changes in the social landscape. This proactive approach allows your team to respond quickly to opportunities or potential risks, maintain a pulse on audience sentiment, and stay ahead of competitors through continuous social media trend monitoring.

Yes, benchmarking is a core feature of Hootsuite powered by Talkwalker AI, empowering you to compare your brand’s performance on trending topics, hashtags, and share of voice directly against key competitors. It provides side-by-side visualizations and metrics, making it easy to identify where your brand leads or lags in the conversation.

This competitive intelligence helps you uncover market opportunities, anticipate threats, and refine your strategy based on real-time insights. By using a single, integrated trend research tool, you can ensure your brand remains agile and responsive in a rapidly evolving social media environment.

Yes. AI-powered image and video recognition detects trending logos, objects, and scenes, extending your trend research beyond text-based conversations. Beyond logos and objects, the platform’s image and video recognition can surface trends in scenes, colors, and visual styles, providing a richer understanding of what’s resonating visually with audiences.

By using social media trend monitoring to understand what’s gaining traction with your audience, you can create timely, relevant content, refine messaging, and engage with emerging conversations to boost relevance and engagement.

Trend insights can be used to guide content planning, campaign development, influencer partnerships, and even product innovation. By acting on predictive analytics and early trend signals, you can proactively shape your brand’s strategy and stay ahead of market shifts.