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TikTok Analytics und Planung – alles in einem Tab

Erstellen Sie mit Hootsuite fesselnde Inhalte, die das Scrollen stoppen, und planen Beiträge für den optimalen Zeitpunkt (auch wenn Sie gerade nicht im Büro sind). Außerdem können Sie Ihre Leistung mit TikTok Analytics verfolgen.

Schedule TikTok posts alongside all your social media content

Row of social media icons: Instagram, Facebook, TikTok, Threads, LinkedIn, Pinterest, YouTube, Bluesky

Grow your following on TikTok without breaking a sweat

Post, schedule, create, monitor and measure performance on TikTok and beyond.

Hootsuite’s built-in social media answer engine tells you what’s popping off on TikTok in real-time, so you’ll never miss a chance to beat your competitors to the latest trends. OwlyGPT analyzes live conversations specific to your brand, helping you stay ahead of the curve and create timely, engaging content.

Gain fresh insights into your follower demographics and activity. Design custom reports showing the metrics that demonstrate TikTok’s impact on your social strategy.

See the best time to post for your audience and boost your chances of showing up on the For You Page. Plus, schedule TikToks alongside content for all your other social networks right from the Hootsuite dashboard. 

Stop wasting time switching between devices and browser tabs. Manage your TikTok Business account comments and messages alongside all your other social media networks — all from one tab.

Screenshot of OwlyGPT interface showing campaign planning options and trending topics on a laptop screen with purple owl logo
Heat map showing optimal social media posting times, with Monday at 6:00 AM highlighted as best time reaching 2300 impressions
Social media content calendar interface showing schedule options and recommended posting times for February 22nd
Customer service chat interface showing conversations about credit card applications, with colorful TikTok branding and message threads

Your all-in-one TikTok scheduler, performance tracker, and ideas engine

Show up on more feeds by posting standout content that gets people to react, repost, and share. Your competitors could never.

Social media analytics dashboard showing competitor engagement metrics, post types, and audience growth for banking competitors

Beat your competitors and monitor their performance

Keep an eye on how your competitors are doing on TikTok with competitive benchmarking reports. Plus, see how you stack up to comparable accounts in your niche and get personalized recommendations for how to improve. Translation: Tap into your main character energy.

Person in yellow shirt checking social media analytics on phone, with performance graph and 6,783 impressions metric displayed

Get better results faster with in-depth TikTok analytics

See how content is performing so you can replicate what works and pivot if a post flops. Within the Hootsuite dashboard, you can track tons of TikTok metrics — followers, views, engagement rate, shares, and more. Then you can create attractive reports in seconds showing all your results.

Customer service interface showing shared inbox with conversation threads, message counts, and a credit card inquiry discussion

Keep your DMs and comments in check

Stop wasting time switching between devices and browser tabs. Manage your TikTok Business account comments and messages alongside all your other social media networks — all from one tab.

Hoot suite link in bio maker with 'customize link' button

Get more conversions with a link in bio for TikTok

Drive more website visits with a link in bio page for your TikTok profile. Add an image, social icons, and as many links as you need. You can even customize your link with a vanity URL to add a professional touch and make it easy for users to remember.

Durch die TikTok-Integration in Hootsuite können wir unsere Inhalte auf TikTok veröffentlichen und die Interaktion auf dem Kanal überwachen, ohne uns der Gefahr von unbekanntem TikTok-Terrain auszusetzen (ist uns allen schon passiert) ... Super ist, dass wir über dasselbe Planungstool, das wir auch für andere Plattformen verwenden, einen konstanten Inhaltsfluss auf unserem TikTok-Kanal bereitstellen können.“
Sarah Wells
Kommunikationsbeauftragter für soziale Medien
Fanshawe College

Kickstart your TikTok strategy with freebies and resources

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Best times to post on TikTok: 2025 data

The ideal TikTok post times vary by industry and day of the week. This guide will help you pinpoint yours.

Illustration of a smartphone displaying a video player interface with red heart icons floating around it

How to schedule TikTok posts with Hootsuite

Learn the quickest, simplest way to schedule TikTok videos from the Hootsuite dashboard with this guide from our help center.

Illustration of TikTok logo with search magnifying glass, target icon, and pink graph bars representing social media analytics

The complete guide to TikTok marketing

Here’s your step-by-step guide to building a TikTok marketing strategy that actually gets you views, followers, and engagement.

Frequently asked questions

Absolutely. Hootsuite not only allows you to schedule and publish TikTok videos, but it also serves as a hub for managing comments and messages, tracking key metrics, and understanding your audience.

The best time to post on TikTok isn’t the same for every brand. It depends on your location, the scrolling habits of your target audience, and your industry. With that said, based on some experiments we ran ourselves, the overall best time to post on TikTok is Thursday morning (6 – 9 am) and Saturday midday (10 am – 6 pm).

If you’re going for max engagement — aren’t we all? — your TikTok posting schedule should be tailored to your audience and niche. The best way to figure out when your audience scrolls is to use Hootsuite analytics. Once you start posting, Hootsuite starts tracking and will show you a heatmap telling you exactly when to post to reach your target follower.

Yes, Hootsuite's platform lets you manage your TikTok account alongside other social media channels like Instagram, Facebook, X, YouTube, Pinterest, Threads, and more — all from a single dashboard.

Yes, Hootsuite provides detailed TikTok analytics, including video performance metrics, best time to post charts, and follower demographics, to help you understand what's working and optimize your content strategy.

Yes, as long as you have a TikTok Business account and are not signed up in a restricted region, you’ll be able to manage TikTok messages and comments within Hootsuite. For more information about restrictions, please visit the help center

Hootsuite features an AI assistant and content generator which can help you generate captions, scripts, and hashtags for your TikTok videos. It’ll also summarize the latest TikTok trends so you always know what to post for the most engagement.

Yes, Hootsuite is an official TikTok Marketing Partner, ensuring a secure and reliable connection to the TikTok platform.

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Start growing your following on TikTok right now — for free

Try Hootsuite free for 30 days and see how it can help you skyrocket followers, reach, and engagement on TikTok.