Cómo los Gobiernos están manejando el COVID-19 en las redes sociales
Detalles
Únete a Nick Sinai, Yael Bal-Tur y Danielle Brigida para aprender cómo las agencias gubernamentales utilizan las redes sociales para comunicarse durante una crisis. Nadie en la historia ha enfrentado una pandemia como COVID-19. Como resultado, se están construyendo nuevos puentes entre el Gobierno y los ciudadanos, ya que dependen unos de otros para combatir esta pandemia.
Las agencias gubernamentales de todo el mundo están haciendo un trabajo excepcional en las redes sociales, asegurando que la información se comunica correctamente, que se abordan los rumores y que la salud de sus ciudadanos permanece protegida.
Este webinar te llevará a través de ejemplos de las estrategias más sobresalientes de gestión de crisis que están sucediendo hoy en la industria gubernamental. Obtendrás recomendaciones que puedes implementar en tu plan de comunicaciones para continuar avanzando con confianza en los próximos meses.
Lo que aprenderás:
- Cómo las organizaciones gubernamentales están respondiendo a la crisis COVID-19
- Métodos para reducir los rumores.
- Pasos a seguir en los próximos meses
Completa el formulario para ver
Sectores:
Nick Sinai
Senior Advisor at Insight Partners, Adjunct Faculty at Harvard Kennedy School, and former U.S. Deputy CTONick is a Senior Advisor at Insight Partners, a leading venture capital firm investing in software companies. Nick is currently a board member at BrightBytes, a SF-based data analytics company serving K-12 schools. As Adjunct Lecturer in Public Policy, Nick teaches “Technology and Innovation in Government” at the Kennedy School of Government at Harvard University. Prior to Insight and Harvard, as U.S. Deputy CTO in the White House, Nick led President Obama’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth, and helped start and run the Presidential Innovation Fellows program.
Danielle Brigida
Deputy Director of Digital Strategy, Department of the InteriorDanielle works to support the important mission of Interior and its bureaus through strategic communications, technology, and industry best practices. She loves connecting people to wildlife and public lands. As an early adopter of social media with creative, engaging campaigns, Danielle has been interviewed about her social media experience by USA Today, The New York Times, Fast Company, Washington Post, and Mashable.
Yael Bar-Tur
Former Director of Social Media for the New York City Police Department (NYPD)Yael served until recently as the Director of Social Media for the New York City Police Department (NYPD), where she created the digital strategy and oversaw the Department's social media outreach and decentralized communications.
Born and raised in Israel, Yael served in the Israeli Army as a foreign press liaison, and holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media.
She lives in NYC and has been granted a lifetime approval to pet all police K9s.
Morgan Zerr
Principal Business Value Analyst at HootsuiteMorgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.
Jeanette Falvey
Chief Digital Officer, City of BostonPrior to joining the City, Jeanethe worked in public engagement for the U.S. EPA. and led the Digital Team at the National Geographic Society. As Boston’s CDO she leads an incredibly talented team in multimedia production, engagement strategy, and product development. A believer that a small group of dedicated people can indeed change the world—she’s always looking to grow that momentum through new partnerships with passionate humans.
In the in between, she can be found with animals (any), exploring outside, or scuba diving.
