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Mehr Reichweite mit der Top-Plattform für Markenbotschafter

Erhöhen Sie Ihre Markenbekanntheit und stärken Sie Ihre Social-Media-Präsenz mit den Hootsuite-Tools für die Förderung von Mitarbeitenden als Markenbotschafter. Hootsuite Amplify macht es Ihren Mitarbeitenden leicht, Ihre Inhalte zu teilen und so Ihre Social-Media-Reichweite maßgeblich zu vergrößern.

200 %
Höhere Klickrate, wenn Mitarbeitende einen Inhalt teilen, als wenn ein Unternehmen ihn teilt.
8-facher
Mehr Interaktionen, wenn Inhalte von Mitarbeitern geteilt werden, im Vergleich zu vom Unternehmen geteilten Inhalten
839.000 $
Einsparung von Werbekosten durch Hootsuite-Kunden über drei Jahre, um die gleiche Reichweite zu erzielen

Sehen Sie, wie weit Amplify Ihre Botschaft tragen kann

Denken Sie darüber nach, ein Markenbotschafter-Programm einzuführen? Verwenden Sie dieses kostenlose Tool, um Ihre potenzielle Reichweite mit Amplify zu berechnen.

Turn employee voices into megaphones for your brand

Hootsuite Amplify serves up pre-approved, on-brand content for your employees to share across their social networks in seconds.

Grafik, die einen Social Media-Beitrag mit Interaktionen, Likes und Tags zeigt

Extend your social reach with less effort

Attract new business with no extra effort. Research shows that 92% of an employee’s followers are new to the brand, which means exponential reach when employee advocates share company content to their networks.

Hootsuite Amplify-Dashboard mit wöchentlichen Share-Zielen

Slash advertising costs in half

Reach the same number of people as you would with paid ads at no extra cost with employee amplification tools. Tap into the power of employees' networks and drive real ROI.

Hootsuite KI-Schreibtool

Save time and stand out with AI

Hootsuite’s built-in AI content writer will instantly craft captions and content you can use to create posts in Amplify. And then your team can share them in just one click.

Social Media-Beitrag mit Share-Button und Text „Wir stellen ein“

Attract top talent and showcase company culture

People teams use Hootsuite employee advocacy tools for hiring, creating an employer brand, showcasing company culture, and more. Learn more about how companies leverage employee advocacy to entice top talent.

Roboter an einem Laptop mit Grafiken zu Leistungsmetriken

Reach your business goals faster

Encourage employees to share content that helps support your specific business goals. Promote products or services, provide strategic guidance to customers, share company announcements, and more.

8x engagement in just few clicks

number one / step one

0

Erstellen

Admins create pre-approved, on-brand content for employees to share right from the Hootsuite Dashboard.

2 number two / step two

2

Teilen

Users share brand-approved content to their own social media channels in just a few taps.

3 step three / number three icon

3

Verfolgen

Admins track engagement and performance for each post, including post impact and user adoption rates.

Verbinden Sie sich mit den bevorzugten Tools Ihres Teams

Die Hootsuite-Plattform für Markenbotschafter wurde entwickelt, um Ihr Team beim Teilen aussagekräftiger Inhalte von unterwegs mit den Tools zu unterstützen, die es bereits verwendet.

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Microsoft Teams

Fügen Sie Amplify zu Microsoft Teams hinzu und teilen Sie Inhalte in den sozialen Medien direkt von Ihrem Teams-Dashboard aus.


Slack-Logo

Slack

Zeigen Sie einen Slack-Feed mit Inhalten an, die von Ihrer Organisation erstellt und genehmigt wurden, und teilen Sie mit wenigen Klicks, was Sie möchten.


UpContent-Logo

UpContent

Finden Sie aktuelle, ansprechende Inhalte und machen Sie Ihre Mitarbeitenden zu Vordenkern der Branche – mit den UpContent-Tools für die Content-Kuration.

TINT-Logo

TINT

Erreichen Sie die richtige Zielgruppe mit vertrauenswürdigen benutzergenerierten Inhalten, Rechteverwaltung, Kampagnen- und Content-Buildern und einer für Unternehmen konzipierten UGC-Plattform.

Top-rated by the best brands on social

  • Logo von Allianz
  • Logo der University of Chicago
  • Adobe
  • Logo von Ikea
  • JetBlue
  • U-haul-Logo
Logo von Allianz
Logo der University of Chicago
Adobe
G2 logo
Top-rated in employee advocacy
G2 StarG2 StarG2 StarG2 StarG2 Star
Dec 6, 2023
“Hootsuite and Amplify have transformed our social media presence!”
“The Amplify platform has empowered our sales team to confidently share content on their social channels, leading to an increase in website visitors and lead inquiries. The implementation of the platform was straightforwa...”
Read the full review
Miles M.
Miles M.
Digital Marketing Manager
Keyloop
Read the full review

Frequently asked questions (FAQs)

Employee advocacy is when employees promote and share their company’s content on personal social media channels. This practice helps expand your brand’s reach, build trust, and position employees as authentic voices of the company.

An employee advocacy program involves creating curated, shareable content — usually through an employee advocacy app or platform — to help amplify brand messages on social media. 

Programs like Hootsuite Amplify make it simple for teams to participate by sharing pre-approved posts with one click. It turns employee messaging into a game with a built-in leaderboard and includes essential analytics to help you track your progress.

Employee advocacy is a powerful way to extend brand visibility, increase organic reach, and build credibility. When employees act as social media advocates, their networks trust them more than branded ads, making advocacy one of the most effective strategies for brand awareness and engagement.

Employee advocacy software — sometimes called a staff advocacy app or social media employee advocacy program — is designed to simplify content distribution for employees. Tools like Hootsuite Amplify allow employees to share approved posts across multiple platforms, ensuring consistent and compliant messaging.

The best employee advocacy platforms go beyond content sharing — they make advocacy simple, engaging, and measurable. 

Top global brands trust Hootsuite Amplify because it seamlessly integrates with tools like Slack and Microsoft Teams, offers AI-powered recommendations to boost engagement, and includes features that make team-sharing actually fun. (Hello, leaderboard).

Not sure which to choose? Read our guide to the best employee advocacy programs for a quick rundown of the top-rated options.

Well, for one thing: Hootsuite Amplify was one of the very first employee advocacy companies! That means we’ve had plenty of time to perfect the platform and make it the best on the market.

Compared to other solutions, Amplify is known for its ease of use, seamless integrations with tools like Microsoft Teams and Slack, and its centralized connection to the broader Hootsuite platform. These strengths make it simple for employees to adopt and for organizations to manage alongside their existing social media workflows.

By turning employees into social media advocates, companies can amplify their messages exponentially. On average, employee advocacy can drive 200% more engagement and generate higher trust compared to branded channels, as shown in Hootsuite Amplify’s customer results.

Mann am Laptop verwendet Hootsuite Amplify

Vergrößern Sie jetzt exponentiell Ihre Reichweite

Überzeugen Sie sich selbst, wie Hootsuite Ihnen helfen kann, Ihre Reichweite zu vergrößern und die Markenbekanntheit zu steigern – mit wenig Aufwand und weniger Budget.