Social ROI Toolkit

It’s a myth that you can’t prove social media’s impact on revenue. At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.

El uso de las redes sociales para obtener resultados empresariales positivos y crear eficiencias reales dentro de una organización suena como un logro reservado solo para las organizaciones socialmente maduras.

Sin embargo, Grupo Expansión, un grupo mediático con sede en la Ciudad de México, dejó atrás una estrategia de redes sociales con escaso seguimiento para embarcarse en una estrategia de madurez social y sofisticación en tan solo dos años.

Marketers are under pressure to attribute ROI to social programs as they fight for budget alongside established revenue-focused channels like paid media, email, and search engine marketing. To succeed, marketers must elevate social from a tactical channel to a growth engine. This involves creating a long-term vision of how social will transform their organization—as well as delivering data that shows social is converting audiences and driving revenue along the way.

When you’re trying to prove the value of social, reporting on social metrics will only get you so far. You need to show how social media contributes to the bottom line.

With Hootsuite Impact, you’ll know exactly how your campaigns contribute to business goals—and you can easily report on the results.

Integra los datos de interacción social con tus plataformas de ventas y marketing para obtener una imagen más completa del recorrido del cliente

Convertir los presentimientos en datos indiscutibles
es un reto al que todos los buenos vendedores que utilizan las redes sociales se enfrentan.

To confidently prove the connection between social media activities and your  organization's financial goals, use our Social ROI Calculator.