Like it or not, marketing is a competition—and to win it, you need competitive intelligence. Who are your competitors? What are their strengths and weaknesses? What are consumers saying about them (and you)?.

Gathering this intel can be time-consuming without a plan. But with the right approach and tools, you can cut the time it takes in half and learn everything there is to know about the competition on social media.

In this webinar, our panel discusses why every organization needs to conduct a competitive analysis, how social listening plays a major role, and how to use the findings to strengthen your own social media strategy.

What you’ll learn:

• The benefits of conducting a competitive analysis on social media

• A 4-step process for conducting your analysis

• How to use insights from the analysis to strengthen your social strategy