Boîte à outils sur le ROI des médias sociaux

It’s a myth that you can’t prove social media’s impact on revenue. At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

Dans ce livre, nous vous montrerons brièvement comment certains directeurs marketing parviennent à réduire leurs frais, mettre leur marque en valeur et booster leur chiffre d'affaires grâce aux médias sociaux.

Using social media to drive business results and create real efficiencies within an organization sounds like an accomplishment reserved only for socially mature organizations.

But Grupo Expansión, a Mexico City-based media conglomerate, went from a loosely followed social media strategy to achieve not just social maturity, but social sophistication, inside of two years.

Marketers are under pressure to attribute ROI to social programs as they fight for budget alongside established revenue-focused channels like paid media, email, and search engine marketing. To succeed, marketers must elevate social from a tactical channel to a growth engine. This involves creating a long-term vision of how social will transform their organization—as well as delivering data that shows social is converting audiences and driving revenue along the way.

When you’re trying to prove the value of social, reporting on social metrics will only get you so far. You need to show how social media contributes to the bottom line.

With Hootsuite Impact, you’ll know exactly how your campaigns contribute to business goals—and you can easily report on the results.

Integrate social interaction data with your sales and marketing platforms for a fuller picture of the customer journey

Proposer des données concrètes pour étayer ses intuitions, c'est le défi de tout bon expert en marketing.

To confidently prove the connection between social media activities and your  organization's financial goals, use our Social ROI Calculator.