Experienced technology leader with a proven track record of delivering customer value appointed to lead the next chapter of Hootsuite’s continued growth and profitability VANCOUVER, BC — January 18, 2023 —  Hootsuite today announced that the company’s board of directors has appointed Irina Novoselsky as Chief Executive Officer. She will assume leadership of the company, and a position on the board effective immediately. Novoselsky succeeds Tom Keiser who has stepped down from his position as CEO. “We thank Tom for his leadership and service as he navigated the company through the pandemic and created a strong foundation for Hootsuite’s continued growth,” said Julie Herendeen, Board Chair. “As social media becomes more critical than ever to businesses, the board welcomes Irina Novoselsky as Hootsuite’s CEO,” said Herendeen. “Irina is a proven, results driven leader with deep experience leading high velocity, high scale businesses, delivering customer-focused innovation and building operationally excellent teams. Her experience together with her drive and passion for the business make Irina the ideal candidate to lead Hootsuite in their next chapter of profitable growth at scale.” Irina was most recently the CEO at CareerBuilder where she successfully led the global HR technology company through significant transformation, expanding its audience, enhancing the product and user experience, and driving operational excellence to best meet customer needs. “Hootsuite is the most trusted and recognized brand in social media management with nearly five times the customers of its nearest competitor — I’m honored to lead the company in its next growth chapter,” said Novoselsky. “Social media management is a largely untapped and growing $28 billion global market opportunity. I’m eager to partner with the talented team at Hootsuite to continue to delight our customers and deliver the products and services they need to successfully navigate the world of social.”  “Irina’s strong leadership track record coupled with her deep operational and financial experience gives her a unique ability to quickly and effectively connect the customer and the product to drive business results,”  said Jeff Lieberman, Managing Director, Insight Partners. “She is the decisive leader Hootsuite needs to achieve our ambitious long-term goals.” 

Hootsuite recognized as a top employer in the United States and Atlanta in Built In’s fifth annual Best Places to Work Awards VANCOUVER, BC — JANUARY 11, 2023 — Hootsuite is excited to today announce it has been honored in Built In’s 2023 Best Places To Work Awards. In the fifth annual Awards, Hootsuite was recognized in two of Built In’s lists: Atlanta Best Places to Work and U.S. Best Places to Work. The annual awards acknowledge companies of all sizes — from the smallest startups to the largest enterprises — and honors both remote-first employers as well as companies in large tech markets across the United States.  “We are thrilled to be included in Built In’s 2023 Best Places to Work Awards as a top employer in the United States,” said Tara Ataya, Chief People & Diversity Officer, Hootsuite. “At Hootsuite, we are focused on building a diverse, inclusive, results-oriented culture — one that empowers our people to be exactly who they are and where all employees have an equal opportunity to excel. It’s an ongoing commitment to our Owls, and we look forward to continuing this journey to drive impact and engagement in the new year.” Hootsuite empowers its people to choose where and how they work, whether that’s in the physical office, remotely, or in a hybrid approach. The company has 15 global offices or “Nests,”  which are creative hubs built for collaboration and social connection, and announced the opening of its first U.S. office in the bustling tech hub of Atlanta, Georgia last spring.  Built In determines the winners of Best Places to Work based on an algorithm, using company data around compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria such as remote and flexible work opportunities, programs for DEI, and other people-first cultural offerings.   “It’s my honor to congratulate this year’s Best Places to Work winners,” said Sheridan Orr, Chief Marketing Officer, Built In. “These exemplary companies understand their people are their most valuable asset, and they’ve stepped up to meet the modern professional’s new expectations, including the desire to work for companies that deliver purpose, growth and inclusion. These winners set the stage for a human-centered future of work, and we can’t wait to see that future unfold.”  

VANCOUVER, BC — November 21, 2022 — Hootsuite is proud to announce it has been selected as the winner in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards. In its fourth year, AdWeek’s community cast thousands of votes to recognize the advertising and marketing technology providers driving continuous innovation and top performance against the backdrop of unsettling economic conditions.  “Social media is one of the most dynamic and rapidly-changing spaces and, as the pioneers of the social media management category, we take great pride in our ability to stay on the pulse of these changes and evolve our platform to meet customers’ shifting expectations,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re so thrilled to receive this recognition from AdWeek’s audience, and to know that our continued innovation in the space isn’t going unnoticed.” Since its inception 14 years ago, Hootsuite has evolved beyond its publishing and scheduling capabilities to provide customers with a suite of tools spanning all areas of businesses’ growth, from social marketing and employee advocacy to social commerce and customer care. Most recently, recognizing social marketers’ increasing challenges in balancing the need for creativity with limited time and resources, Hootsuite announced integrations with Grammarly and Canva, empowering customers to create more compelling content and let their creativity shine through their work. Adweek’s Readers’ Choice: Best of Tech Awards first launched in 2019, recognizing top advertising and marketing technology providers by putting the power in the hands of its readers. This year, in addition to ‘Best in Social/Influencer Tech, Social Marketing Management Platform,’ winners were recognized in 33 categories, including Best Social Intelligence Platform — with the award taken home by Hootsuite’s social listening partner, Talkwalker. Winners will be honored during AdWeek’s annual NexTech event, taking place from December 6-7, 2022, in New York City. 

Hootsuite joins AWS co-sell program, AWS Marketplace streamlining procurement of Hootsuite’s suite of products and empowering businesses to scale on social  VANCOUVER, BC — November 21, 2022 —  Hootsuite today announced it has joined the Amazon Web Services (AWS) Independent Software Vendors (ISV) Accelerate Program, a co-sell program for AWS Partners that provides software solutions that run on or integrate with AWS. Hootsuite is also available in AWS Marketplace, a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data, and services to build solutions and run their businesses. This development helps streamline the procurement and provisioning of Hootsuite’s software solution for social marketers.  "Empowering businesses to scale on social is at the core of every relationship we foster,” said Brad Wochomurka, VP of Global Partners, Hootsuite. “Working with AWS provides incredible value to our customers by limiting procurement barriers and streamlining growth. Through this initiative, we’re excited to drive more accessible, convenient and benefit-driven procurement for our customers, leading to more timely business decisions and scale across social.”   Hootsuite is using several AWS products and services across computing, storage, database, analytics, machine learning, and more.  For more information on this announcement, visit: https://www.hootsuite.com/en-gb/partners/aws. 

Papatsaras to champion software development and innovation VANCOUVER, BC — November 16, 2022 — Hootsuite is pleased to announce that Dr. Antonis Papatsaras has joined the ‘nest’ as Chief Technology Officer. In his role, Antonis will have end-to-end responsibility for Hootsuite’s technology organization, and will partner closely with Hootsuite’s Chief Product Officer, Natalia Williams to bring the company’s product roadmap to market. He will be part of the Hootsuite executive leadership team reporting directly to Tom Keiser, CEO of Hootsuite.  Papatsaras brings over 25 years of computer science and software engineering experience, most recently as Chief Technology Officer and single threaded leader of the Contract Lifecycle Management (CLM) product suite at Docusign. Antonis holds his PhD from Teesside University in England, specializing in Formal Specification and Design of Safety Critical Systems, Software Security and Software Design of Distributed and Scalable Systems.  “I am excited to join Hootsuite to help guide our journey forward as we deepen our customer relationships with new technology that simplifies their user experience, surfaces new insights on their campaigns, allows them to engage smarter with their audiences and drive internal process efficiencies,” said Papatsaras. “I have a true passion for building highly innovative teams who in turn create category winning products. I am eager to get started.”  “As pioneers in the social media management space, we have led the innovation and development of tools for brands to communicate and connect with their prospects and customers for over 14 years,” said Tom Keiser, CEO, Hootsuite. “Antonis’s deep experience with highly scalable architectures in SaaS makes him the perfect technology leader to continue to evolve and innovate our product for the future, I’m thrilled to have him join our team.”  Throughout his career, Antonis has consistently driven customer value via cutting edge products and super scalable cloud based architectures. He has supported the demands of customers of all sizes, from SMB to Enterprise and Federal, in the document management, contract management, analytics and eDiscovery spaces.  He has driven innovation primarily by building strong, diverse and distributed teams in both small and large organizations; most recently, Docusign, SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining.  Follow Dr. Antonis Papatsaras on LinkedIn.

Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year VANCOUVER, BC — November 15, 2022 — Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual Social Trends Report, providing a deep dive into the industry behaviors guiding brands’ marketing and social strategies this year.  At the time that last year’s Social Trends Report was released, pandemic restrictions were starting to ease and markets were booming – a positive turn of events that had many feeling optimistic for the future. However, looking ahead into 2023, a looming recession, rising inflation, declining consumer spending, and workforce reductions across major business sectors have made decision making precarious for businesses of all sizes. Despite this uncertainty, Hootsuite’s report shows that there is good news on the horizon.  Social marketers are experiencing a defining moment in history for the industry. After decades of advocating for social to have a seat at the boardroom table, it’s finally happening – social marketers are getting more agency over their work, and social media marketing has matured as a profession. “Social media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today’s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits.  Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it.” Leveraging surveys from over 10,600 marketers and primary interviews with dozens of social marketing practitioners, leaders, observers and partners, we found compelling insights spanning the social ecosystem – from social marketing and care to social commerce. Here are the top insights for marketers to consider in the year to come: Big brands are investing less in influencer marketing, opening the door for small businesses to engage top creators (at lower price points!) Social’s newfound exposure in the C-suite opens it up to new levels of scrutiny – with differing opinions on what ROI looks like among social marketers and senior leaders Recycling content becomes a thing of the past; marketers stop chasing new features and start getting more strategic,  creating more creative, unique content for fewer platforms Social commerce loses traction with platform pull back, but is only a loss to those that follow suit; marketers with the patience to hold on see new opportunities to gain a competitive edge Google, who? Social search optimization emerges as a make-or-break skill for marketers The return to brick-and-mortar shopping makes businesses lose focus on digital customer service – opening the door for chatbot adopters to gain a massive advantage Marketers don’t feel equipped for digital customer service, and the implications of unanswered DMs are further reaching than one might think Social has become intrinsically intertwined with how people live, work, operate, and shop — with more than 4.7 billion people around the globe now using social media. While keeping up with all the evolving trends can be intimidating,  Hootsuite’s Social Trends Report offers marketers a guide to the wild world of social — complete with simple, specific recommendations — to help them gain an edge on their social strategy in 2023 and build community and connection with their customers.  “In a year marked by global economic and social upheaval, brands and organizations are looking for tools to help navigate their business through the noise to connect with their customers — and with even more urgency as we all become more digital and connected,” said Tom Keiser, Chief Executive Officer, Hootsuite. “With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations and tangible recommendations to help organizations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth.” To help our customers put the top social trends into action in real-time, we have paired each trend within the report with newly-created resources that social media marketers can build into their strategy and begin using today. The suite of resources developed to support this report (available for download at the links below) include: Social Marketing Creator Brief Template for Small Businesses, helping social marketers to align goals and deliverables with the creators they are engaging,  while at the same time including clauses that ensure a mutually beneficial partnership. Social Media Report Template, complete with a success snapshot, data tracking, results and analysis to show social’s ROI to senior leaders. Social Media Audit Template, designed to help social marketers evaluate their current social media efforts and help inform their strategy for the new year.  Social Commerce Getting Started with Social Commerce Guide, breaking down the three simple steps required to start turning a brands’ social followers into paying customers. Social Post SEO Checklist Template, providing a list of tips to check off the list when developing social posts to ensure SEO is optimized. Social Customer Care Facebook Messenger for Customer Care Guide with everything brands need to know to build stronger relationships with their customers across messaging platforms like Facebook Messenger. Essential Direct Messaging Replies Template – a templated list of DM responses to enhance the social customer care experience, eliminating the need for our customers to think about how to respond next.  Get the complete analysis, brand examples, and strategies for 2023 in the full report.