Like it or not, marketing is a competition—and to win it, you need competitive intelligence. Who are your competitors? What are their strengths and weaknesses? What are consumers saying about them (and you)?.
Gathering this intel can be time-consuming without a plan. But with the right approach and tools, you can cut the time it takes in half and learn everything there is to know about the competition on social media.
In this webinar, our panel discusses why every organization needs to conduct a competitive analysis, how social listening plays a major role, and how to use the findings to strengthen your own social media strategy.
What you’ll learn:
The benefits of conducting a competitive analysis on social media
A 4-step process for conducting your analysis
How to use insights from the analysis to strengthen your social strategy
Kristen Squire is the Knowledge Lead for Talkwalker She helps to manage the Knowledge Team, responsible for database materials and training, such as the Mountain Climber. Kristen is a former client of Talkwalker's, having been with Edelman for five years prior as a taxonomist and project manager. Her background is in Libraries and Information Science.