Kit de ferramentas de Retorno de Investimento Social

It’s a myth that you can’t prove social media’s impact on revenue. At Hootsuite, we’ve helped thousands of organizations refine their approach to ROI measurement.

In this short book, you’ll see how a new breed of CMOs are using social media to decrease costs, differentiate their brand, and impact the bottom line.

Usar as mídias sociais para obter resultados nos negócios e criar eficiências reais em uma organização soa como algo reservado exclusivamente às organizações experientes.

Mas o Grupo Expansión, um conglomerado de mídias com sede na Cidade do México, superou uma estratégia displicente para mídias sociais para ganhar não apenas experiência como também sofisticação em questão de dois anos.

Marketers are under pressure to attribute ROI to social programs as they fight for budget alongside established revenue-focused channels like paid media, email, and search engine marketing. To succeed, marketers must elevate social from a tactical channel to a growth engine. This involves creating a long-term vision of how social will transform their organization—as well as delivering data that shows social is converting audiences and driving revenue along the way.

When you’re trying to prove the value of social, reporting on social metrics will only get you so far. You need to show how social media contributes to the bottom line.

With Hootsuite Impact, you’ll know exactly how your campaigns contribute to business goals—and you can easily report on the results.

Integrate social interaction data with your sales and marketing platforms for a fuller picture of the customer journey

Turning gut feelings into indisputable data is a challenge all good social marketers face.

To confidently prove the connection between social media activities and your  organization's financial goals, use our Social ROI Calculator.