Connect accounts to publish, schedule, and manage all your content in one place.
5
Unlimited
Unlimited
The number of users that can collaborate within your Hootsuite account.
1+
1+
5+
Enable employee collaboration, streamline workflows, and manage permissions.
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Customize what you get notified about so that you can focus on what matters to you.
Publishing and content curation
Draft, schedule, and publish posts to keep your content flowing.
Unlimited
Unlimited
Unlimited
Schedule a post to multiple networks or customize your post for each network.
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social.
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Melhore e refine publicações com IA (OwlyWriter). Corrija ortografia e gramática, otimize o comprimento da legenda, mude o tom ou torne sua publicação mais prática.
Automatically generate hashtags based on your content as you draft posts.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Encontre imagens e GIFs gratuitos para suas postagens sociais diretamente na biblioteca de mídia da Hootsuite.
Easily export your social media calendar as a .csv or .pdf file to share with others.
Keep your brand voice consistent by allowing team members to approve posts before publishing.
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Empower collaboration through conversation, mentions, and notifications on your social posts.
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Crie uma página personalizada de link na bio para direcionar tráfego das redes sociais para seus sites.
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Encurte links (links Ow.ly) para manter suas publicações organizadas e economizar espaço nas legendas.
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Set up link setting presets to automatically shorten and track links.
Use the Bitly link shortening and management platform with Hootsuite.
Pause your scheduled posts to revise, edit, or reschedule for later.
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Veja os tópicos em alta por interesse ou use a busca rápida para descobrir o que as pessoas estão comentando agora. Além disso, configure fluxos de busca para monitorar tendências e destacar conteúdos para compartilhar nas redes.
Measure and compare campaign performance using predefined tags on all posts.
Analytics
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Acompanhe o desempenho social em todas as redes com modelos de relatórios predefinidos, incluindo relatórios de crescimento de audiência e de engajamento com postagens.
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
A side-by-side comparison of the most important metrics for all your social networks.
Discover how you compare with others in your industry and find smart new ways to improve.
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.
5 competitors
20 competitors
20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Veja um resumo semanal ou mensal do desempenho das suas redes sociais no Facebook, Instagram e LinkedIn.
Get insights and recommendations to improve your social performance score and drive more impact from social.
Track team metrics to monitor customer response and resolution times.
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Add your brand logo or image on your analytics reports.
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Automatically set up an emailed report schedule to keep track of important metrics.
Export your analytics reports in .csv or .xlsx.
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.
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Send analytics reports to an external email address on a set schedule.
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Messaging and customer service
Gerencie conversas públicas e privadas das redes sociais em um só lugar.
Configure DMs automáticas para que, quando um usuário comentar uma palavra-chave específica na sua publicação do Instagram, receba automaticamente uma DM.
Use saved replies to quickly respond to common customer messages.
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.
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Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Use topics help group, route, and prioritize conversations in the queue.
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.
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Track team metrics to monitor customer response and resolution times.
Pesquise facilmente para encontrar conversas, palavras-chave em mensagens ou contatos.
Gerencie conversas públicas, privadas, orgânicas e com publicações obscuras em um só lugar.
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
View a customer's conversation history across networks and see if they've been working with another agent.
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").
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Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.
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Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Auto-assign messages to the right individuals so customers get quicker responses from the right people.
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Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Create and export .csv file reports with up to 18 months of your inbox data.
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Automatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages.
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Compare como o nome da sua marca ou um tópico específico aparece on-line em comparação com concorrentes ou tópicos concorrentes. Avalie sentimento, volume de menções, engajamento e muito mais.
2
5
5
Analise dados e conversas extensas com resumos condensados em um formato fácil de ler. O Blue Silk AI é uma IA proprietária desenvolvida especificamente para social listening.
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Detect your visual brand presence online, including logos in images, photos, and videos.
Detecte picos de volume, envolvimento e alcance ao longo do tempo e obtenha insights sobre as causas do aumento da atividade.
See how your search results change over time, with up to 13 months of historical data.
Pesquise sites de notícias, boletins informativos, blogs, fóruns, Facebook, X, BlueSky, YouTube, Quora e podcasts.
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Search trends, mentions, and data from the past 13 months.
Pesquise tendências e menções em todas as fontes básicas de dados, além de Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line e outros.
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Agende relatórios para suas buscas salvas.
Campaign and ad management
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Get more out of social media
Empower employees to share your posts across their own social networks.
Understand, improve, and showcase the business value of social media.
Empower your teams with Hootsuite’s social and messaging engagement platform.
Monitore dados de mais de 150 milhões de fontes e 187 idiomas, para identificar e agir rapidamente sobre oportunidades. Configure relatórios e alertas de dados em tempo real para acompanhar menções críticas.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Monitor brand reviews alongside social mentions in Hootsuite.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Access and security
Control which features and social accounts your team members have access to.
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Set custom user permissions to control which features and social accounts your team members have access to.
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Get access to all your Hootsuite products with one username and password.
Integre com softwares de conformidade para gerenciamento automatizado de riscos.
Training and success
Get resources that help you use Hootsuite to achieve your business objectives on social.
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Consulting, customized training, and specialized onboarding.
