Atualizações do produto
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0
Amplify hashtag suggestions
Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).
Updates to navigation and sorting in approvals
With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks.
Expanded AI-powered events in Planner
Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.
We've made managing approvals even easier
Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner.
See outbound post tags in Inbox 2.0
You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.
Design your ads with Canva
Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.
Get notified about important Inbox 2.0 activities
Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.
Track your Amplify engagement on mobile
View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.
Get better social insights
In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.
Changes in Composer to help you easily schedule Instagram Reels
In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.
Add a WhatsApp account to Inbox 2.0
If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.
Bulk actions for mentions now available in Insights
You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.
Do more (and stress less) with Harmony
Smoother workflows. Smarter automation. Discover Harmony — our newest updates to help your team stress less and work smarter.
Disponibilidade de idiomas adicionais no Inbox 2.0
Além do inglês, o Inbox 2.0 agora está disponível em espanhol, português, alemão, italiano e francês. Os clientes verão o idioma que foi selecionado pelos usuários em suas configurações de conta.
Atribua um aprovador para cada postagem
Permita que os membros da equipe aprovem uma só postagem caso a caso antes de ela ser publicada ou adicione um aprovador adicional antes de uma postagem passar pelo processo de aprovação existente. Somente planos Business e Enterprise.
Atualização do Analytics para a integração do Amplify e do Microsoft Teams
Os clientes do Hootsuite Amplify que compartilham postagens em suas redes sociais por meio do Microsoft Teams agora poderão vê-las agregadas ao painel de controle do Hootsuite Analytics. Antes, esses dados não eram capturados de forma centralizada para fins de relatório.
Configurações unificadas do Advanced Analytics
Agora, os usuários do Advanced Analytics podem gerenciar todas as configurações do Analytics em um só lugar. Abra suas configurações para criar métricas personalizadas, conectar contas de análise da web, adicionar concorrentes e muito mais.
Deixe a IA da OwlyWriter escrever suas legendas de feriados e eventos
Preencha seu calendário de conteúdo rapidamente com sugestões de ideias de postagens no Planejador, incluindo feriados sociais e grandes eventos futuros.
Introducing approvals for Inbox 2.0
Looking to get your messages approved before sending them to customers? Now in Hootsuite, you can send messages for review and approval before they get sent to a customer with an easy-to-activate workflow in Inbox. Business and Enterprise plans only.
Publique conteúdo acessível no aplicativo móvel Hootsuite
Agora você pode adicionar texto alternativo às postagens com imagens para Twitter, Facebook e LinkedIn. Você também pode adicionar legendas ocultas a vídeos publicados no Facebook e Twitter.
YouTube and Pinterest metrics are now available!
You can now view and track your YouTube and Pinterest metrics directly in Analytics. Get insights on the content that is performing best in YouTube, track your top performing Pins - and so much more.
Publique vídeos mais longos no TikTok
Agora você pode enviar e publicar vídeos de até 10 minutos no TikTok via painel de controle Hootsuite.
Receba notificações por e-mail para atribuições de equipe
Os usuários do Inbox agora podem optar por receber notificações por e-mail quando uma conversa é atribuída a uma de suas equipes. Somente planos Business e Enterprise.
Member permission access for Amplify admin users
Amplify Admins are now able to see a Member list under Admin Settings. Admins can now see if a user received a welcome email and onboarded, manage content Admin permission and search for users.
Comprove o impacto das suas campanhas de mídias sociais com o Advanced Analytics
Entenda, comprove e melhore o impacto das suas campanhas de mídias sociais. De postagens orgânicas e campanhas pagas a dados da web do Google Analytics 4 e Adobe Analytics: tudo está disponível na Hootsuite. Unifique dados de mídias sociais e da web, funções analíticas e relatórios para entender, melhorar e mostrar o valor comercial das mídias sociais. Disponível com os complementos Business e Enterprise.
Apresentamos o chatbot de perguntas frequentes da Heyday by Hootsuite
Automatize as respostas a perguntas repetitivas e demoradas dos clientes a qualquer hora do dia com um chatbot de perguntas frequentes de atendimento ao cliente.
Zendesk integration now in Inbox
Good news! For Enterprise & Business Plan customers, you can now create tickets from Inbox’s conversation view directly in Zendesk. To set up your integration, visit your Inbox settings and turn on the Zendesk integration toggle (it's that easy!).
Your social home base is here!
Hootsuite has a new homepage—your one-stop shop to keep track of your performance, pick up from where you left off, and keep things organized with easy access to your social accounts, drafts, and top performing posts. Check out your new homepage
Novos recursos do Inbox 2.0 para os planos Business e Enterprise
Agora os clientes Business e Enterprise podem gerenciar postagens em modo escuro do Instagram no Inbox. Além disso, veja mensagens em postagens orgânicas e em modo escuro em um só lugar ou use um novo filtro para visualizar postagens orgânicas e em modo escuro separadamente.
Escreva um texto alternativo mais longo para o LinkedIn e o Twitter
Descrever suas imagens com texto alternativo ajudará pessoas de todas as habilidades a interagir com seu conteúdo. Agora você pode escrever um texto alternativo mais longo para o LinkedIn e o Twitter no painel de controle Hootsuite.
Envie vídeos maiores em todas as redes sociais
Agora você pode enviar vídeos de 1 GB para todas as redes sociais via painel de controle Hootsuite.
Drag and drop images onto your Calendar
Turn pics into posts faster than ever with your media library now located right in Planner. To start a new post, just drag and drop stock assets (free images and GIFs) and your existing content assets (through our app integrations) into your Calendar. Check it out
Publish Instagram Stories in one click
Instagram Business users can now schedule Instagram stories in advance right in Hootsuite. No more mobile workflows, no more push notifications, no more hopping between apps—just an easier, faster way to tell your story. How cool is that? Try it now
Our Hashtag suggestions just got a whole lot better!
Looking for the perfect hashtags to include in your next post? With our recently improved hashtag suggestions, you can easily grab from dozens of AI-generated hashtags to help increase your post reach (and spark the right conversations on social).
LinkedIn mentions are now available!
We have exciting news: you’re now able to @mention your LinkedIn followers on Hootsuite. To unlock this feature, simply reconnect your LinkedIn profile(s) at the link below.
Need more help? No problem. Visit our Help Center or contact our Support team.
New features available in Inbox for Business & Enterprise users
Perform new actions on comments and messages, including like and unlike, hide and unhide, Retweet and Quote Tweet, mute and delete messages.
Easily select and view tags under your messages to keep track of what your customers are saying.
Send quick replies, carousels, and postback buttons to your customers on Facebook, Instagram, and Twitter—and view these features as rich messages in the conversation.
Custom covers are now available for Instagram Reels.
You can now upload any image from your desktop to use as an Instagram Reels cover (or continue using a suggested thumbnail). Try it out
OwlyWriter AI—An AI writer for busy social media pros
OwlyWriter AI makes posting on social media quick and easy. OwlyWriter AI guides you through a menu of options and turns your answers into the perfect posts. Instantly generate captions, get post ideas, and repurpose top-performing content with OwlyWriter AI.
Create a custom link in bio
Use Hootbio to create a custom link in bio with your company’s branding, colors, and more. Share all your valuable links in one webpage and drive traffic from social media.
Easily export (and share) your content calendar
For all the sharers out there: You can now easily export a CSV or PDF file and share your content calendar with colleagues. Boom.
See all your social posts in Planner.
If you’ve posted directly to Instagram, Facebook, or other social networks, you’ll now see these posts in Planner alongside content you’ve created and posted from Hootsuite.
Monitor owned LinkedIn pages in Insights
You can now track posts and comments from your owned LinkedIn Page in your searches, helping you monitor mentions in one place and benchmark your LinkedIn Page performance in comparison to other social networks.