How Financial Services Organizations are Managing COVID-19 on Social
No one living today has ever faced a pandemic like COVID-19. As the global health crisis continues to unfold, governments have been forced to paralyze their economies to protect their citizens, leading to an unexpected economic crisis.
As individuals and businesses around the globe face severe financial fallout, the financial services industry is scrambling to identify how to support those impacted while providing undisrupted service to all their customers. They are also tasked with protecting their customers from fraud as bad actors emerge to take advantage of the crisis.
This webinar will take you through examples of outstanding crisis management strategies happening in the financial services industry today. You will receive recommendations to implement in your communications plan to continue moving forward with confidence in the months ahead. And we’ll host a live Q&A session to help answer any questions you may have.
What you’ll learn
- How financial services organizations are adapting messaging to suit their audiences
- Social media methods to maintain business continuity
- Steps to identify and combat misinformation
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Kate CwiekaAVP - Communications Manager, Avidia Bank
Kate works at Avidia Bank managing their social media, PR, Communications and Content Marketing Strategy. Additionally, Kate shares her knowledge and experience through classes she teaches for business leaders and public speaking engagements.
Kristen KlausSenior Vice President of Marketing, The Bank of Missouri
Kristen leads the Bank’s Marketing and Digital Transformation initiatives. With a keen focus on customer needs, behaviors, and what it takes to provide exceptional customer experiences, she spearheads the development and launch of new technologies, services, and innovations that enhance the bank's performance.
Christopher BonnerSocial Media Coordinator, The Bank of Missouri
As the Social Media Coordinator for The Bank of Missouri, Chris works in cooperation with the executive and marketing teams, utilizing the power of social media to drive the strategic goals of the organization. He also works to create and curate content to solidify The Bank of Missouri as a thought leader in the community banking sphere.
Daylan RomaniukSenior Business Value Analyst, Hootsuite
Daylan works with Hootsuite’s Retail Banking prospects and clients to help them understand how social media aligns to their organizational objectives. He also researches and analyzes industry trends.