Opportunity or Risk: Healthcare Professionals on Social
5 November 2020
Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion.
Join Hootsuite’s Senior Business Value Analyst Ashley Reid as she welcomes social media experts from Henry Ford Health System, Ochsner Health System, and Mindset Digital for a candid discussion on this rising trend.
What you’ll learn
- Best practices for developing a social media policy for nurses, doctors, and healthcare professionals
- How to address social media usage, perceptions, and different comfort levels with your employees
- How to monitor and manage risk and compliance for healthcare
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