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Social media doesn’t stand still and neither do we.

At the end of 2020, we forecast what trends we thought would matter most in 2021. Now it’s time to check in: Were our predictions spot on or completely out to lunch?

Then, our trends dream team will look forward.

What trends will matter most in the latter half of 2021? This webinar is your chance to find out?

What you'll learn:

  • How our trends on ROI, baby boomers, brand purpose, and more have panned out
  • The major forces shaping social through the end of 2021
  • Predictions from the experts at Hootsuite about what we think will happen next


  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of Morgan Zerr

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with Hootsuite’s most strategic customers to align social media to their business success. She works through their unique social marketing challenges, and provides strategy and technology recommendations to help them reach their objectives.

    Follow Morgan on LinkedIn