Build intelligence into your brand strategy with social listening
Make sense of millions of customer conversations happening in real time, stay on top of trends, and set strategies with confidence.
- Simplify consumer research
- Monitor trends
- Protect your brand
Better marketing decisions start with social intelligence
Powerful search features at your fingertips
Simply search topics of interest in real-time from 16 billion new posts added each month. Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. Filter your searches for specifics like dates, demographics, and geographies.
Track brand sentiment with intuitive analytics
From word clouds that help you easily visualize common words and phrases related to your search, to meters that gauge brand sentiment against your top competitors, get a bird’s eye view of how people are feeling about your brand and products.
Take your data further without leaving your dashboard
Get industry-leading consumer insights right in your Hootsuite dashboard. Create content, research, analyze, and report your results without ever leaving our platform.
Get insights that matter, faster.
Whether you’re planning your next big campaign or reacting to a crisis, give your decision makers the tools to make critical business decisions with insight, not instinct. See how social listening, with the world’s largest database of consumer conversations right in your dashboard, can benefit your brand.