Social ROI Calculator

Do a little math. Impress your boss.

Calculate your return

  • Total Facebook visits from campaign

    1,000
    Please choose a value between 100 - 250,000
    100
    250k
  • Landing page conversion rate

    10%
    Please choose a value between 0% - 50%
    0%
    50%
  • Close rate

    50%
    Please choose a value between 0% - 100%
    0%
    100%
  • Lifetime customer value

    $1,500
    Please choose a value between $100 - $50,000
    $100
    $50k

Calculate your investment

  • Total ad spend

    $1,000
    Please choose a value between $0 - $50,000
    $0
    $50k
  • Content creation costs

    $500
    Please choose a value between $0 - $25,000
    $0
    $25k
  • Labor costs

    $200
    Please choose a value between $0 - $5,000
    $0
    $5k

Your Return On Investment

($75,000 - $1,700) / $1,700
(Total Revenue - Total Investment) / Total Investment
4,312%
Leads
100
Sales
50
Total Revenue
$75,000
  1. You’ve launched a paid or organic campaign on Facebook
  2. You’ve used a dedicated landing page with some form of lead capture such as email sign-ups
  3. You’re sending leads to a sales team who will then turn those leads into sales
Feel free to substitute Facebook for another social network.

Still baffled by ROI?

Use our Social ROI Toolkit to nail the basics.
It includes three essential resources with simple guidance and clear frameworks.

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