How Higher Education Institutions are Managing COVID-19 on Social

Nitin provides social media consultancy to various departments and different levels of stakeholders in the HigherEd sector. This consultancy addresses problems pertaining to success measurement, content strategy, student engagement and crisis management. Nitin also researches and analyzes HigherEd data to keep stakeholders informed about the latest trends pertaining to social media and higher education.

Martin has spent the last 30 years working for a variety of design studios, and companies, in several creative roles. The last 15 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering, the University, and most recently the Purdue Alumni Association.

Since introducing the latest strategic frameworks, based on data, for the university websites from 2014 to 2017, Purdue has more than tripled its website sessions, and become one of the top 2,000 most popular websites globally (via Alexa rankings).

Nick is a Senior Advisor at Insight Partners, a leading venture capital firm investing in software companies. Nick is currently a board member at BrightBytes, a SF-based data analytics company serving K-12 schools. As Adjunct Lecturer in Public Policy, Nick teaches “Technology and Innovation in Government” at the Kennedy School of Government at Harvard University. Prior to Insight and Harvard, as U.S. Deputy CTO in the White House, Nick led President Obama’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth, and helped start and run the Presidential Innovation Fellows program.

Sarah Goldfarb is the Digital Marketing Manager in the University of Delaware's central marketing and communications office, overseeing the content strategy for the University's website and social media channels. Sarah sits on the national Social Media Council and has taught a UD social media certification course to business professionals. Before making the move to higher ed marketing almost 5 years ago, Sarah spent the first part of her career as a journalist.

Molly Mattison leads the Social Media & Content Center of Excellence at Adtalem Global Education, a leading workforce solutions provider and the parent organization of several higher education institutions.

Molly has spent her career focused on integrated communications in higher education, having previously worked for Union Graduate College (now Clarkson University) and Wellesley College.