Opportunity or Risk: Healthcare Professionals on Social

Ashley Reid

Senior Business Value Analyst, Hootsuite

Details

Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion.

Join Hootsuite’s Senior Business Value Analyst Ashley Reid as she welcomes social media experts from Henry Ford Health System, Ochsner Health System, and Mindset Digital for a candid discussion on this rising trend.

What You’ll Learn:

Best practices for developing a social media policy for nurses, doctors, and healthcare professionals
How to address social media usage, perceptions, and different comfort levels with your employees
How to monitor and manage risk and compliance for healthcare

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Industries:

Health Care

Ashley Reid
Senior Business Value Analyst, Hootsuite
Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.
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Debra Jasper
CEO & Founder, Mindset Digital
Virtual is the new reality. That’s why Debra Jasper, Ph.D., is so passionate about helping leaders make a big impact—on a small screen. An international speaker, Debra has delivered keynotes and master classes in more than a dozen countries around the world, from Australia to Dubai.
DebraJasper
Taylor Roberts
Digital Marketing Specialist, Ochsner Health System
Taylor Roberts is a Digital Content Specialist at Ochsner Health. In her role, she works on a variety of digital and social media projects including Ochsner Health’s Brand Ambassador program.
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Emily Stieber
Lead Social Media Strategist, Henry Ford Health System
Emily Stieber is the Lead Social Media Strategist for Henry Ford Health System and has a passion for providing followers with educational, engaging and beneficial information. Emily has been with Henry Ford Health System for more than ten years and has been focused on social media for the past six.
EmStieber