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Hootsuite Announces New IGTV Media and Metrics Available in Analytics Tool 'Hootsuite Impact'

IGTV data now available in Impact's post-level metrics via the Instagram Graph API

Vancouver, March 25, 2021Hootsuite is excited to announce new IGTV media and metrics available via the Instagram Graph API, released by the social network on March 16, 2021. Analytics on the beloved content types that have become an integral part of the Instagram experience are now available within Hootsuite Impact, the tool that allows users to track, analyze, and understand audience engagement on social.

With the new API capabilities, Hootsuite Impact customers can now better optimize their Instagram content strategies via the addition of IGTV post-performance alongside photos, videos, carousels and stories—while leveraging data to find out which posts are garnering the best ROI. Impact customers can now track the performance of IGTV posts, alongside other Instagram content with metrics like:

  • Impressions

  • Reach

  • Likes

  • Comments

  • Engagement

  • Saves

  • Video views

Brands, small businesses, and solopreneurs can now see all of the same IGTV performance metrics available in-app, plus a customizable ROI metric that allows users to determine which IGTV videos are giving them the best results based on their business goals.

The IGTV data in Impact’s post-level metrics also provides ‘best time to post’ recommendations based on past post-performance.

Key Benefits

  • One view to track the performance of all Instagram posts

  • Analytics on which content types are driving the best results

  • Useable Insights to adjust and optimize Instagram content strategies and create impactful posts

Please visit for a more holistic view of Instagram performance analytics within Hootsuite Impact.

About Hootsuite

Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises.

Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social.

Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over one million courses to over half a million people worldwide.

To learn more, visit


Hootsuite Media Team