When we’re not spreading the news, we’re making it

Hootsuite recognized as a winner in the LinkedIn Presence category and Gold Honoree in the Rebrand Campaign Category at The 15th Annual Shorty Awards VANCOUVER — MAY 25, 2022 – Hootsuite has been named a 15th Annual Shorty Awards Winner for its ‘We don’t just get social - we are social’ entry in the LinkedIn Presence category and a Gold Honoree for its ‘Your Guide to the Wild - Hootsuite’ entry in the Rebrand Campaign category.  The Shorty Awards honor the very best of digital and social media by the most innovative and influential brands, agencies, organizations and individuals whose work shows excellence in digital storytelling. Hootsuite’s work has demonstrated strength and uniqueness in innovation, creativity, and strategy, which makes it one of the top contenders for a Shorty Award. “At Hootsuite we are committed to leading innovation by example. These award-winning campaigns were designed to captivate and inspire our customers to adopt a social-first mindset and embrace innovation on all their digital channels,” said Billy Jones, Senior Director of Brand Marketing, Hootsuite. "I’m beyond proud of our marketing team for continuing to push creative boundaries out of the sea of B2B sameness and deliver outstanding results.”  The 15th Annual Shorty Awards winners and honorees were announced on May 24th at an in-person ceremony at Tribeca 360º in New York City. With over +300 attendees from all over the world and some of the most distinguished Real Time Academy members. “Winning the LinkedIn Presence campaign entry showcases our dedication to embodying the very essence of social media engagement,” said Brayden Cohen, Manager of Social Marketing, Hootsuite. “We’re honored to receive this recognition that reflects the hard work and passion of our talented social team, shows that we understand the power of social, and affirms our ongoing commitment to providing our customers with innovative solutions that drive their social media success.” Shorty Award winners and honorees are chosen by the Real Time Academy (RTA), prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation and outstanding achievements, including previous Shorty wins. 

Hootsuite’s upgraded Inbox product provides a comprehensive view of all customer engagements simplifying social customer service for internal teams VANCOUVER, BC — MAY 24, 2023 — As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox. According to Hootsuite’s 2023 Social Trends Report, 49% of organizations make social customer service the responsibility of the marketing team, while 40% of consumers expect brands to problem-solve in the channels of their choice (e.g., Instagram Messenger). Marketing teams now have to manage yet another channel, become customer service agents, and address their customers’ inquiries within the social channels they live on.  As social media managers see customers increasingly turn to private messaging for customer service inquiries, Hootsuite developed an Enhanced Inbox to enable timeless and seamless social inquiry management. Inbox encourages efficient collaboration among internal teams, and offers a suite of features to streamline responses and speed up service.  “Our social team polled customers to understand their pain points on social, and what we heard was that our customers’ greatest struggle is not being able to engage with their customers and respond to inquiries 24/7,” said Natalia Williams, Chief Product Officer, Hootsuite. “Our product development strategy has been deeply anchored in making our customers’ day-to-day easier. Upgrading our Inbox tool to simplify, accelerate and empower users to provide exceptional customer service and ultimately propel their business growth takes our commitment to the next level.” Inbox provides a centralized platform for social media marketers to manage all DMs, with new embedded functionalities that make responding to inquiries more efficient, without jeopardizing a quality response. SMMs and customer service teams can now easily collaborate with multiple teams to quickly resolve customer messages, automate service, offer social value and protect their brand.  “Prior to using Hootsuite’s new Inbox, we didn’t have a social care team,” said Santiago Garcia Solimei, Global Head of Social Media & Brands PR, Meliá Hotels International. “Now we have dedicated resources answering users through over 500 social media accounts, allowing us to be unified in our brand voice across the board.” The key features of Inbox equips Hootsuite Business and Enterprise users to: Manage conversations in one place with one centralized inbox for all public, private, organic and dark post conversations across social channels. Search for messages and comments across all social channels. Easily collaborate with multiple teams/departments efficiently and confidently by using message routing to assign responses to the right individuals and teams. Improve collaboration across teams with assignments, agent collision avoidance, skill-based routing, and more. Speed up response times, simplify, and automate service with saved replies, autoresponders, and auto-prioritization of messages based on SLAs and response times. Connect to existing CRMs and chatbots to enable better service and deeper insights into the value of a conversation. Bring social conversations into existing customer intelligence platforms.  Get insights to improve performance by reviewing, analyzing, and reporting on activity and performance to better understand the value of service.  Add CSAT surveys to measure and improve customer satisfaction by sending CSAT surveys in the customer’s language based on business rules. Monitor potential crises by tagging, searching and setting up alerts to monitor conversations and catch potential crises before they occur.  Keep the conversation going on the move and stay connected by viewing, filtering, assigning and replying to conversations with Hootsuite’s mobile app. Combine social profiles by linking  customer profiles across social channels together to get a holistic view of messages across multiple social networks. Enable automatic language detection to trigger auto responders in a customer’s language and automatically route conversations to teams with specific language skills. For more information on Inbox, visit our website here. 

VANCOUVER, BC — MAY 23, 2023 —  Hootsuite today announced the launch of Uplift – A Week for Social Good, which is taking place from June 12 - 16. Uplift is focused on helping educate, enable, and empower nonprofits around the world with the skills and technology they need to make an impact with social media. This virtual weeklong event will feature experts from world renowned nonprofit organizations and tech companies. Hootsuite’s own social marketing team will also be on hand to help answer live questions from attendees. “Social media plays a critical role in helping nonprofit organizations reach supporters of their cause, deliver help when needed, and inspire people to take action,” said Eva Taylor, Director, Social Impact at Hootsuite. “We are excited to build upon our HootGiving Program for nonprofits with the addition of Uplift, a free week of educational sessions to help nonprofits succeed on social and advance their cause.” To develop the event agenda, Hootsuite’s Social Impact team recently surveyed over 2,000 nonprofits to determine what they struggle with most on social media, as well as their key priorities. This data helped to inform each of the five daily sessions.  “The top three objectives identified by nonprofits using social media are; to generate awareness and action for their cause, to connect with clients of their programs, and to fundraise,” said Laura Zubick, Social Impact Manager at Hootsuite. “Not surprisingly, these teams report their greatest challenge is finding the dedicated time to actually deliver a strategy that will meet these objectives, and also share a key challenge faced by social media marketers across industries – consistently ideating and delivering quality content. Uplift will bring together speakers excelling in these areas to share tangible examples and tools that allow nonprofits to do more good on social with the time and resources they have available.” While the event has been created with nonprofit organizations in mind, everyone is welcome to attend and can register here: https://www.hootsuite.com/webinars/uplift-a-week-for-social-good  Featured speakers joining Hootsuite experts include:  Andy Pattison - Team Lead, WHO Arturo Rago - Design for Change Lead, Canva Elizabeth Hunt - Senior Director, Global Network Marketing & Enterprise Communications, TechSoup Eva Taylor - Director, Social Impact, Hootsuite Linda Bun - Principal Program Manager, Box.org, Communities & Impact, Box Lynne Groulx - Chief Executive Officer, Native Women's Association of Canada Hollie Gruber - Technical Impact Manager, Observability for Good, New Relic Maryna Prykhodko - Communications Director, Razom for Ukraine Megan Ellisor - Director of Social Media, NC State University Nihad Heto - Director, New Business Partnerships, Respondology Padraig Howard - Digital Marketing Specialist, Plan International Canada William Lounsbury - Projects Director, Witness Change Wajiha Suboor - Social Media Manager, Plan International Canada For more information about the HootGiving Program for Nonprofits, visit https://www.hootsuite.com/about/hootgiving. 

VANCOUVER, BC — MAY 9, 2023 — Hootsuite today announced the appointment of Jessica Hartigan as Chief Revenue Officer (CRO), where as part of the executive leadership team she will focus on the holistic view of the customer, supporting and enabling the company’s customer facing functions. Jessica brings years of sales, high-growth leadership and customer-centricity experience to her new role. Ellen Terchila joins the company as Chief Customer Officer (CCO), reporting to Jessica and as part of the executive leadership team she will oversee customer success, customer support, and professional services. “I have witnessed first hand the impact of Jessica’s leadership and ability to build cohesive and high-performing teams focused on the customer,” said Irina Novoselsky, CEO, Hootsuite. “Her unwavering focus, coupled with her proven track record of scaling user, partner and revenue growth will take Hootsuite to new levels.” Jessica joined Hootsuite most recently from CareerBuilder, where she spent over a decade impacting revenue growth across the business while progressing across leadership roles to optimize the organization’s sales engine. Ellen was most recently Chief Customer Officer at Electric AI, an IT infrastructure software company. “After more than 14 years of guiding customers through the wild world of social, Hootsuite has earned unmatched global brand recognition, proven by the long list of brands like U-Haul, City of New York, Allianz, Georgia State University, Interac and Clarins that trust our social solutions to power their success,” said Jessica Hartigan, CRO, Hootsuite. “Adding Ellen to the team signals our commitment to our customers as well as our revenue organization. This is a phenomenal opportunity and I look forward to helping to unleash the power of our immensely talented team as we attack this under-penetrated market together.” “I have watched with great respect over the years the impact Hootsuite has had in establishing the social media management space and the love Hootsuite customers possess for the brand, and I am thrilled to be returning to the martech SaaS space,” said Ellen Terchila, CCO, Hootsuite. “Hootsuite recently ranked the highest among our main competitors in the social media management space in G2’s 2023 Awards in both the ‘Best Software Product’ and ‘Best Marketing Products’ categories. So much great work has already been done to develop products our customers need, and I look forward to working with this team to drive even more success for our customers worldwide.” 

VANCOUVER, BC — May 9, 2023 —  Hootsuite today announced a partnership with TechSoup to leverage their Nonprofit Validation Services as a trusted solution and help boost Hootsuite’s HootGiving Program for the nonprofit sector. Through the HootGiving program, eligible nonprofit organizations can save up to 75% on Hootsuite’s social media management tools and Hootsuite Academy courses and certifications to help them unlock the power of social to amplify purposeful causes at scale.  “In today’s world, social media is one of the most powerful tools a nonprofit can use to tell their story, share real time information during times of crisis, and inspire people to take action on the causes that matter to them,” said Eva Taylor, Director of Social Impact, Hootsuite. “Integrating with TechSoup’s services will enable us to scale the HootGiving Program securely and efficiently to reach even more nonprofits globally.” Hootsuite’s goal in scaling the HootGiving program is to empower organizations to access the tools and expertise they need to confidently manage their social marketing efforts, while saving time and making a bigger impact on the world.  In a recent Hootsuite survey of over 2,000 nonprofit organizations, 51% of respondents shared that growing and reaching the right audience on social media was their biggest challenge, followed by 39% of respondents reporting that their greatest challenge is not having the dedicated time to create and implement an effective social media strategy. Respondents already using Hootsuite reported that using Hootsuite's tools saved them an average of 130 hours per year. “Hootsuite is a great tool for nonprofits because it makes social media listening across platforms simple and orderly,” said Elizabeth Hunt, Senior Director, Global Network Marketing and Enterprise Communications, TechSoup. “It makes scheduling social media posts across multiple platforms easy and organized, without appearing to originate from a 3rd party tool. It's one of the industry standard tools and one of  the first products we recommend for social media managers of all levels. It has an intuitive interface for newbies and a robust knowledge base so even a novice can take advantage of their advanced toolset.” The TechSoup Global Network serves a community of over 1 million charities and NGOs with its nonprofit online marketplace and other programs.  For more information about the HootGiving Program for Nonprofits, visit https://www.hootsuite.com/about/hootgiving. 

Global social media management leader up for two Shorty Awards VANCOUVER, BC — APRIL 20, 2023 — Hootsuite is proud to announce that it has been named as a finalist in the 15th Annual Shorty Awards  within two distinct categories—the Rebrand Campaign Category, for its ‘Your Guide to the Wild’ campaign, and the LinkedIn Presence Category, as part of its ‘We Don’t Just Get Social, We Are Social’ campaign.  The Shorty Awards honor the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals whose work has excelled in creativity, strategy, and effectiveness. This season saw a record-breaking increase in the quantity and quality of the work submitted, with 32% more total entries compared to the highest previous season.  Hootsuite’s work has demonstrated outstanding performance across the judging criteria, which makes it a top contender for a Shorty Award in a most competitive year. The work is also eligible for competition in the Audience Honor — a separate honor voted by the public between April 12th to April 26th. Last year, Hootsuite launched its new brand identity to bring the vibrancy (and chaos) of digital marketing to life, which was executed through a complete redesign of its logo, visual brand representation, tone of voice and its icon, Owly. Hootsuite designed an integrated campaign with a significant focus on digital and social media  to challenge outdated perceptions of its brand and show that Hootsuite is social-first and supports its customers as their guide to the wild. “It is an honor to be recognized as a finalist in not just one, but two prestigious marketing award categories,” said Billy Jones, Senior Director of Brand Marketing, Hootsuite. “This recognition is a testament to our team's hard work, creativity, and dedication to excellence. I am incredibly proud of our internal agency at Hootsuite for the massive effort that went into our rebrand, and of our social team for continuing to uplift people and promote creativity through the power of social.” The 15th Annual Shorty Awards winners will be announced at the in-person celebration on May 24, 2023, at Tribeca 360º in New York City. The winners and honorees are chosen by the Real Time Academy (RTA) — a panel of prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins.