Escolha o melhor plano para você

Manage all of your social media in one place.

Pay annually

(Save up to 38%)

Pay monthly

Standard
per month
Free 30-day trial
- Features included:
  – Até 5 contas sociais
  
  – Agendamento ilimitado de postagens
  
  – Recomendações do melhor horário para publicar
  
  – Gerador de legendas, hashtags e ideias com IA
  
  – Modelos do Canva e biblioteca de conteúdo
  
  – Uma única caixa de entrada para todas as contas em mídias sociais
  
  – Automatizações de DMs
  
  – Pesquisa dos últimos 7 dias sobre menções à marca e concorrentes
  
  – Análise de sentimento da marca e dos concorrentes
  
  – Comparação com até 5 concorrentes
  
  – Atribuição de DMs a membros da equipe**
  
  …e muito mais!
Learn more about Standard
Mais populares
Advanced
per month
Free 30-day trial
- Everything in Standard, PLUS:
  – Contas sociais ilimitadas
  
  – Relatórios analíticos e modelos personalizáveis
  
  – Respostas salvas e mensagens automáticas
  
  – Fluxos de aprovação da equipe**
  
  – Agendamento em massa de até 350 postagens de uma vez
  
  – Encaminhamento automático e marcação de mensagens
  
  – Benchmarking com até 20 concorrentes
  
  – Exportação, envio por e-mail e agendamento de relatórios
  
  – Relatórios e análises da caixa de entrada
  
  – Pesquisa dos últimos 30 dias sobre menções à marca e concorrentes
  
  – Marcação com tags e geração de relatórios de postagens enviadas
  
  – Permissões de acesso personalizadas para usuários**
  
  …e muito mais!
Learn more about Advanced
Enterprise
Custom
Solicitar demonstração
- Everything in Advanced, PLUS:
  – A fully customized plan to maximize your investment
  – Add as many users as you need
  – Exclusive access to our most powerful tools
  – Platform training and certification included
  – Enterprise customer support
  – Single sign-on (SSO)
  Maximize o desempenho com:
  + Employee Advocacy (Amplify)
  + Listening powered by Talkwalker
  + Advanced Analytics
  + Advanced Inbox
  + Generative AI Chatbot
  + Review Management
  + Premier Services
  + Social Selling
  + Salesforce integration
  + Compliance integration (Proofpoint)
Learn more about Enterprise

*Prices displayed in , based on annual billing, but do not include applicable taxes.

_{**Available with multiple users}

Compare lado a lado os recursos da Hootsuite

Legend Included with plan Not included with plan * Available with multiple users	Padrão per user/month, billed annually Free 30-day trial	Mais populares Avançado per user/month, billed annually Free 30-day trial	Enterprise Contact for pricing Solicitar demonstração
General
Connect accounts to publish, schedule, and manage all your content in one place.	5	Unlimited	Unlimited
The number of users that can collaborate within your Hootsuite account.	1+	1+	5+
Enable employee collaboration, streamline workflows, and manage permissions.	*	*
Customize what you get notified about so that you can focus on what matters to you.
Publishing and content curation
Draft, schedule, and publish posts to keep your content flowing.	Unlimited	Unlimited	Unlimited
Schedule a post to multiple networks or customize your post for each network.
See all your scheduled posts in one place, and add or edit posts as needed. See and edit your posts in a calendar or list view.
See when to post on Facebook, LinkedIn, Instagram, X, and TikTok based on your audience data or, if absent, industry-standard analytics.
Use OwlyGPT to generate social posts, campaign strategies, insights and more in your brand voice and based on the latest trends and conversations on social.
Let AI generate engaging captions for every social media network, repurpose top-performing posts, and automatically create content for holidays.
Melhore e refine publicações com IA (OwlyWriter). Corrija ortografia e gramática, otimize o comprimento da legenda, mude o tom ou torne sua publicação mais prática.
Automatically generate hashtags based on your content as you draft posts.
Access Canva’s design templates or create new visuals directly in Hootsuite.
Encontre imagens e GIFs gratuitos para suas postagens sociais diretamente na biblioteca de mídia da Hootsuite.
Easily export your social media calendar as a .csv or .pdf file to share with others.
Keep your brand voice consistent by allowing team members to approve posts before publishing.		*
Empower collaboration through conversation, mentions, and notifications on your social posts.	*	*
Crie uma página personalizada de link na bio para direcionar tráfego das redes sociais para seus sites.
Use Bulk Composer to schedule and publish up to 350 posts at once by uploading a .csv file.
Encurte links (links Ow.ly) para manter suas publicações organizadas e economizar espaço nas legendas.
Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics. Use unlimited vanity URLs (sold separately) in your posts to brand your links and track metrics.
Set up link setting presets to automatically shorten and track links.
Use the Bitly link shortening and management platform with Hootsuite.
Pause your scheduled posts to revise, edit, or reschedule for later.
Optimize your images and videos with built-in editing and sizing tools without leaving Hootsuite.
Streamline your workflow by storing approved post templates and images within Hootsuite for easy access and reuse.
Select the specific audience who can see your Facebook or LinkedIn Page posts.
Veja os tópicos em alta por interesse ou use a busca rápida para descobrir o que as pessoas estão comentando agora. Além disso, configure fluxos de busca para monitorar tendências e destacar conteúdos para compartilhar nas redes.
Measure and compare campaign performance using predefined tags on all posts.
Analytics
Pick and choose from hundreds of metrics across your networks and easily display them in ways that matter most to your team.
Acompanhe o desempenho social em todas as redes com modelos de relatórios predefinidos, incluindo relatórios de crescimento de audiência e de engajamento com postagens.
Find out how every post is performing with detailed metrics. View and sort posts by performance to easily see what's performing best.
A side-by-side comparison of the most important metrics for all your social networks.
Discover how you compare with others in your industry and find smart new ways to improve.
Compare your social media performance against your competitors. Choose your own watchlist to track follower growth, posting frequency, and more.	5 competitors	20 competitors	20 competitors
See when to post on Facebook, LinkedIn, Instagram, X, TikTok, Pinterest, and YouTube based on your audience data and goal.
Veja um resumo semanal ou mensal do desempenho das suas redes sociais no Facebook, Instagram e LinkedIn.
Get insights and recommendations to improve your social performance score and drive more impact from social.
Track team metrics to monitor customer response and resolution times.
Leave notes on reports to ask team members questions, provide context, or highlight specific results.
Add your brand logo or image on your analytics reports.
Export your analytics reports in .pdf or .ppt or email them to team member with a Hootsuite account.
Automatically set up an emailed report schedule to keep track of important metrics.
Export your analytics reports in .csv or .xlsx.
Share reports with others in your organization within Hootsuite to monitor the same data and collaborate on it in real-time.		*	*
Send analytics reports to an external email address on a set schedule.
See how much return you're generating from each post or network with return on investment (ROI) reporting for paid and organic.
Messaging and customer service
Gerencie conversas públicas e privadas das redes sociais em um só lugar.
Configure DMs automáticas para que, quando um usuário comentar uma palavra-chave específica na sua publicação do Instagram, receba automaticamente uma DM.
Use saved replies to quickly respond to common customer messages.
Set up auto-responses based on keywords and your business hours to save time and keep your inbox tidy.
Assign messages to a specific agent or team to route them to experts and provide customers with consistent experiences.	*	*	*
Use tags to assign conversations, analyze themes, and automate assigning based on tags and rules you created to optimize workflow.
Use topics help group, route, and prioritize conversations in the queue.
Control the conversations that teams have access to so that team members can resolve conversations more efficiently.	*	*	*
Track team metrics to monitor customer response and resolution times.
Pesquise facilmente para encontrar conversas, palavras-chave em mensagens ou contatos.
Gerencie conversas públicas, privadas, orgânicas e com publicações obscuras em um só lugar.
Automatically or manually conceal sensitive information, including a customer's personally identifiable information (PII), in Inbox.
View a customer's conversation history across networks and see if they've been working with another agent.
Set your business hours to create auto-responses for times your agents are available or unavailable. Plus, calculate first response times and service-level agreements (SLAs).
Avoid collision (multiple agents responding to the same message at once) by seeing if another teammate owns a response or is already answering the message ("is typing").	*	*	*
Engage and collaborate with other agents with agent chat within Hootsuite. Internal chats are not viewable to customers.		*	*
Auto-resolve conversations based on rules you set. (After set amount of time, if a contact responds with "goodbye," and more).
Prompt agents to select a reason or topic or leave a comment when they resolve conversations.
Auto-assign messages to the right individuals so customers get quicker responses from the right people.		*	*
Measure customer satisfaction by sending CSAT surveys in a customer’s language after a conversation.
Create and export .csv file reports with up to 18 months of your inbox data.
Build stronger relationships with customers by building custom contact attributes, saving cross-channel conversation histories, connecting to your CRM, and grouping contacts together.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Automatically generate AI-powered smart replies that your agents can use to create on-brand, context-aware responses to social media comments, mentions, and messages.
Social listening
Search trends and mentions from the past 7 days across select websites and social media channels.
Search trends and mentions from the past 30 days across 150 million websites and 30 social media channels.
Compare como o nome da sua marca ou um tópico específico aparece on-line em comparação com concorrentes ou tópicos concorrentes. Avalie sentimento, volume de menções, engajamento e muito mais.	2	5	5
Analise dados e conversas extensas com resumos condensados em um formato fácil de ler. O Blue Silk AI é uma IA proprietária desenvolvida especificamente para social listening.
Uncover the emotional tone behind brand and topic mentions, helping you understand the emotions driving engagement.
Detect your visual brand presence online, including logos in images, photos, and videos.
Detecte picos de volume, envolvimento e alcance ao longo do tempo e obtenha insights sobre as causas do aumento da atividade.
See how your search results change over time, with up to 13 months of historical data.
Pesquise sites de notícias, boletins informativos, blogs, fóruns, Facebook, X, BlueSky, YouTube, Quora e podcasts.
Easily export attractive reports in .pdf or PowerPoint format to share with team members.
AI forecasts 90-day trends in conversation volume and engagement for any brand or topic.
Search trends, mentions, and data from the past 13 months.
Pesquise tendências e menções em todas as fontes básicas de dados, além de Instagram, Threads, LinkedIn, Reddit, BlueSky, Mixcloud, Vimeo, Dailymotion, Pinterest, Ekşi Sözlük, Twitch, Disqus, Line e outros.
Get notified about new and critical mentions on the web, social media, newspaper articles, forums, blogs, and more.
Agende relatórios para suas buscas salvas.
Campaign and ad management
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Analyze and report on your paid ads for Facebook, Instagram, LinkedIn, and X.
Publish your ad campaigns and paid content on Facebook, Instagram, LinkedIn, and X.
Turn top-performing organic posts into paid ads by boosting them within Hootsuite. Boost Facebook, Instagram, and LinkedIn posts within Hootsuite.
Turn top-performing organic posts into paid ads by auto-boosting them within Hootsuite. Boost your Facebook and Instagram ads by setting criteria that determines which posts to automatically boost for you.
Get more out of social media
Empower employees to share your posts across their own social networks.
Understand, improve, and showcase the business value of social media.
Empower your teams with Hootsuite’s social and messaging engagement platform.
Monitore dados de mais de 150 milhões de fontes e 187 idiomas, para identificar e agir rapidamente sobre oportunidades. Configure relatórios e alertas de dados em tempo real para acompanhar menções críticas.
Provide 24/7 support for high-volume questions with a generative AI chatbot.
Monitor brand reviews alongside social mentions in Hootsuite.
Connect Salesforce Service Cloud with Hootsuite to share customer insights and interaction history, streamline workflows, and automate tasks.
Access and security
Control which features and social accounts your team members have access to.	*	*	*
Set custom user permissions to control which features and social accounts your team members have access to.		*	*
Get access to all your Hootsuite products with one username and password.
Integre com softwares de conformidade para gerenciamento automatizado de riscos.
Training and success
Get resources that help you use Hootsuite to achieve your business objectives on social.
The ultimate service for organizations to get more from social. Get 1:1 coaching, customized onboarding, full access to Hootsuite Academy, and more.
Consulting, customized training, and specialized onboarding.

Todas as melhores marcas nas redes sociais usam o Hootsuite

Perguntas frequentes

Você terá 30 dias sem custo para experimentar o Hootsuite. Ao final da avaliação, começa a cobrança regular, e você será cobrado. Para evitar cobranças, cancele a qualquer momento antes do fim da avaliação.

Aceitamos cartões de crédito Visa, Mastercard, Discover, JCB e PayPal, e no plano anual Enterprise, podemos emitir faturas. As faturas podem ser pagas com cartão de crédito, cheque, transferência bancária ou ACH.

Depois de atingir o limite mensal de gastos com anúncios, você receberá uma notificação com a opção de atualizar seu plano Hootsuite e continuar a maximizar o impacto das suas postagens.

A precificação da Hootsuite é escalonada conforme o tipo de plano. Os planos pagos começam em para o plano Standard e vão até para o plano Advanced. Soluções personalizadas estão disponíveis para organizações Enterprise, com estrutura de preços própria.

Sim, você receberá uma notificação por e-mail. O senhor pode cancelar a qualquer momento durante a teste grátis para evitar cobranças.

Contas de mídia social são perfis nas mídias sociais (como uma conta no Instagram, sua conta pessoal do Twitter ou uma página do Facebook). Com o Hootsuite, você pode publicar ou agendar e analisar o desempenho de várias contas em um único dashboard.

Digamos que você escolha nosso Plano Standard. Você poderia gerenciar até cinco contas diferentes em um único painel de controle. Por exemplo, duas páginas do Facebook e três perfis do Instagram. Você pode compartilhar o acesso a essas contas adicionando membros da equipe, ajudando todos a trabalhar juntos.

Sim, oferecemos uma tarifa com desconto para organizações sem fins lucrativos em alguns planos. Veja se a sua organização se qualifica candidatando-se aqui.

Escolha o melhor plano para você

Standard

Advanced

Enterprise

Compare lado a lado os recursos da Hootsuite

General

Publishing and content curation

Analytics

Messaging and customer service

Social listening

Campaign and ad management

Get more out of social media

Access and security

Training and success

Todas as melhores marcas nas redes sociais usam o Hootsuite

Perguntas frequentes