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Set yourself up for success on social

Finding your audience. Mastering algorithms. Building a content strategy. Measuring your success. Getting started with social media marketing can be overwhelming.

That’s why we’ve put together an exclusive series of four live, interactive, and free classes that will show you how to tackle some social media marketing fundamentals.

Classes run every Monday during your Hootsuite trial.

9AM PDT / 12PM EDT / 5PM GMT Live on Facebook

checkmark.png#asset:131382 How to Grow Your Instagram Followers
checkmark.png#asset:131382 How to Create Engaging Posts
checkmark.png#asset:131382 How to Reach New Customers with Social Ads
checkmark.png#asset:131382 How to Measure your Success on Social Media

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How to grow your Instagram Followers

March 29, 2021
9AM PDT / 12PM EDT / 5PM GMT

With over 1 billion monthly users, Instagram is a huge opportunity to grow your reach and get in front of almost anyone. But with so much clutter out there how do you make your posts stand above the rest?

In this exclusive live class, our social media expert Morgan Zerr will teach you how to find your audience and grow your followers on Instagram. All in just 30 minutes.

What we’ll cover:

  • Assessing whether Instagram is the right platform for you and how to use it to your advantage
  • Making your content findable by the Instagram algorithm
  • Engaging with your community through your brand’s unique voice and content

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How to Create Engaging Posts That Stands Out

March 8, 2021
9AM PDT / 12PM EDT / 5PM GMT

With so many businesses and people on social media, your audience is being overwhelmed with content every day. So what can you do to stand out and make sure your posts reach the people you want?

In this exclusive 30-minute live class, our social media expert Morgan Zerr will cover our top tips on crafting and sharing content that stops viewers in their tracks.

What we’ll cover:

  • The right time of day (or week!) to post
  • How to entertain, inform, and sell with the right content
  • The scheduling routine our fastest growing customers are using today

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How to Reach New Customers Using Social Ads

March 15, 2021
9AM PDT / 12PM EDT / 5PM GMT

Shifting algorithms have made it harder to get people to see your content organically. That’s why paid social ads aren’t just for big brands and consultants anymore.

In this exclusive 30-minute live class, our social expert Morgan Zerr will show you how to start using paid social ads and get your product in front of the right audience.

What we’ll cover:

  • The difference between organic posts, boosted posts, and ads
  • How to target audiences to meet common business goals
  • Making the most out of your social ad budget

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How to Measure Your Success on Social Media

March 22, 2021
9AM PDT / 12PM EDT / 5PM GMT

You know that social media is important, but do you ever wonder whether all your effort on the feed is getting your business real results? This session is for you.

Whether you’re focused on building your brand or connecting your social posts to your sales, we’ll share all the ins and outs of how to define and measure success on social media. Join our social expert Morgan Zerr for a 30-minute session to learn how to measure success on social media.

What we’ll cover:

  • Key metrics to measure when you’re getting started
  • Understanding if your content is reaching the right audience
  • How to measure the value of social posts against your business goals

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Meet your coaches

  • Photo of Morgan Zerr

    Morgan Zerr

    Principal Business Value Analyst Hootsuite

    Morgan consults with Hootsuite’s customers across all levels of social maturity to align social media to their business success. She works through their unique social marketing challenges, and provides strategy recommendations to help them reach their objectives.

  • Photo of David Gales

    David Gales

    Program Manager and Social Strategist Hootsuite

    David creates onboarding programs to provide the best experience with Hootsuite’s new customers. He works through their onboarding challenges and provides strategy recommendations to help them succeed on social media and with Hootsuite.