Hootsuite’s Social Media Bootcamp

Build your brand and get more followers with just four easy classes.

Difficulty Level: Introductory

Social Media Bootcamp Hero Image

Set yourself up for success on social

Finding your audience. Mastering algorithms. Building a content strategy. Measuring your success. Getting started with social media marketing can be overwhelming.

That’s why we’ve put together an exclusive series of four live, interactive, and free classes that will show you how to tackle some social media marketing fundamentals.

Classes run every Thursday during your Hootsuite trial.


  • How to Grow Your Instagram Followers in 2023

  • How to Create Engaging Posts

  • How to Use TikTok to Grow Your Brand

  • How to use Hootsuite like a Pro

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How to Grow your Instagram Followers in 2023

April 6, 2023

With more than 1 billion users, Instagram offers endless opportunities to expand your customer reach and grow your business. But, it can be hard to get your content to break through this crowd in 2023.

In this live class, you’ll learn how to use Instagram’s algorithm to find your audience, grow your following, and increase your reach on Instagram.

What we’ll cover:

  • How to build a two-way relationship with your niche audience

  • Making your content findable using hashtags

  • Attracting new followers by posting at the right time

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How to Create Engaging Posts That Stands Out

April 13, 2023

With so many businesses and people on social media, your audience is being overwhelmed with content every day. So what can you do to stand out and make sure your posts reach the people you want?

In this exclusive 30-minute live class, a Hootsuite Social Media Expert will cover our top tips on crafting and sharing content that stops viewers in their tracks.

What we’ll cover:

  • The 4 pillars in which you should organize your content

  • The scheduling routine our fastest growing customers are using today

  • When to post to your feed vs to your Instagram Stories

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Social Media Bootcamp - Engaging Posts

How to Use TikTok to Grow Your Brand

April 17, 2023

With TikTok hitting 1 billion monthly active users (that’s the same as Instagram!), there’s a new world of opportunities for your business on TikTok that you just can’t find elsewhere on social media.

In this live class, our social media expert Eileen will give you insider tips and tricks to start your journey to success on TikTok. We’ll teach you the basics of TikTok—including how to get your brand involved without having to dance. Plus, we’ll answer your questions about how businesses can use trending sounds for more reach, and how all this can come together to get you discovered by new audiences.

What we’ll cover:

  • What content works best for your business

  • Ways you can get more views (no dance moves required)

  • How to schedule and post to TikTok with Hootsuite

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Bootcamp - Instagram posts

How to use Hootsuite like a Pro

April 27, 2023

In this class, you’ll learn to navigate your Hootsuite dashboard like a pro. Discover which tools will help you save the most time possible, build consistent scheduling routines, and guarantee that your brand grows across all of the biggest social channels. This session is built to help solo marketers and small businesses master Hootsuite and get the tools to start growing your followers and engagement in a pinch.

Join our social expert, Trish, for a 30-minute session to learn how to use Hootsuite like a Pro.

What we’ll cover:

  • Saving time: How to use our scheduling and planning tools to organize content and win back time in your schedule.

  • Getting noticed: Which tools to use to create posts that stand out, and give you templates to use to make it even easier.

  • Staying organized: Discover how our experts plan and organize content in advance to grow followers and boost engagement.

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Social Media Bootcamp - Use Hootsuite

Take your social media to the next level

Meet your coaches

  • Brayden Cohen headshot

    Brayden Cohen

    Social Marketing and Employee Advocacy Lead | Hootsuite

    Over the past several years, Brayden's worked at start-up and enterprise organizations building integrated brand campaigns to help them scale and grow globally. As the Social Marketing Lead at Hootsuite, Brayden works on strategic campaigns for Hootsuite's social marketing channels of 9+ million users, along with managing their employee advocacy program.

  • Eileen Kwok headshot

    Eileen Kwok

    Social Marketing Coordinator | Hootsuite

    Eileen manages and creates content for Hootsuite brand channels, in specific Instagram, Facebook, and TikTok. She strategizes new ways to bring ideas to light and delivers a social-first experience while meeting success metrics.

Hootsuite has saved me numerous times and made me The Main Man 😎 in my office 👑

Social Media Manager