Drive real business impact with real-time social insights. Hootsuite makes it easy.
Explore Hootsuite features: What’s in the dashboard?
Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.
Supercharge content creation, ideation, and engagement with your very own social media AI assistant. Get personalized strategy advice and learn what people think and feel about your brand, competitors, and hot topics. Know what’s trending today and anticipate what’s next.
Track hundreds of social media metrics and grow faster on social with custom reports and report templates, industry and competitor benchmarking, report scheduling and exporting, paid and organic performance reporting, and so much more.
Schedule or publish social media posts across social media networks in one place. Instantly generate brand-approved captions, video scripts, creative briefs, and messages. Bring posts to life with built-in Canva templates and stock photos, easily visualize your content calendar, bulk schedule, and build a stylish link in bio.
Bring all your engagements to a single inbox for private and public messaging. Reply to DMs and comments faster with saved and suggested replies, automated Instagram DMs, and message routing. Tackle your inbox as a team with message assignments, internal notes, and more.
Stay on top of what people are saying and how they feel with social listening. Search and track brand mentions, trending topics, and competitors. Then use built-in AI tools to create trend-informed content lightning fast.
What can Hootsuite do for you?
Introducing OwlyGPT: The AI trained on real-time social trends
Introducing OwlyGPT, our all-new AI assistant that scours live social feeds to help you create content, analyze performance, and build campaigns based on what’s happening online right now.
Save time, simplify, and grow faster on social media
Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.
Save hours posting, creating, and analyzing content
Schedule posts to go live anytime — even if you’re fast asleep or on the beach. Plus, create content quickly with Canva templates and have AI write your captions and hashtags for you. Then get the full picture with straightforward performance reports. Oh, and did we mention it’s all in one (1) tab?
Boost engagement, reach, and follower count with less effort
See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your industry. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.
Deliver a better customer experience and keep your inbox tidy
Reduce the clutter and eliminate DM dread with a unified social media inbox. Reply to comments and messages across platforms in one convenient hub and never leave your followers on read again. Cut your team’s message volume with saved replies or level up with our AI chatbot add-on.
Safeguard your reputation and never miss a chance to engage
Keep an eye on what people are saying about your brand or industry with social listening tools. Track mentions and conversations to find opportunities to engage, discover new trends, or get ahead of feedback. Plus, easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.
Stay ahead of the latest trends and boost your chances of going viral
Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.
Why Hootsuite?
Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.
17 years and 25 million users
Hootsuite was the first, and we’re still the most popular 17 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ultimate social media AI
Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
Resources for social media pros
How a retail brand used Hootsuite to increase sales by 750%
See how legendary candy-maker Stuckey’s leveraged Hootsuite to skyrocket their online sales and following.
Social media competitor analysis: Free template for 2025
Find out how to beat the competition with the ultimate guide to competitive analysis and a free template to get started.
Take the Hootsuite Social Media Marketing Certification Course
Become a social media expert — and slap a shiny new certification on your resumé — with the industry standard in social media education.
Take it from real users: Hootsuite is a must-have
Follow us on social. It's where we thrive.
@hootsuiteHootsuite
Jun 10, 2025
This is a message for C-Suite only: Your social media manager knows what’s best on social.
@hootsuite
@hootsuite
@hootsuite
@hootsuite@hootsuiteHootsuite
Jun 10, 2025
This is a message for C-Suite only: Your social media manager knows what’s best on social.
@hootsuite@hootsuite@hootsuite@hootsuite
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With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. Completely free.
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